Join OAAA’s Steve Nicklin as he reviews the latest trends and proof points to help members maximize their positioning of OOH with advertisers, agencies and prospects.
Stay current on key research, see the latest forecast for year-end 2023 OOH spend performance, and get a sneak peek at the ad media forecast for 2024.
Click here to access the recording of this webinar.
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Retail Media is set to account for over 20% of digital ad spend in 2024 and will see double-digit growth over the next few years. Join our upcoming masterclass with digital advertising expert Steven Golus to learn the basics and beyond for retail media, including:
- Physical vs. Digital
- Monetization methods
- Predictions for the future
- The role OOH plays
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Click here to access the OOH Impact: Retail & Influencer Marketing Study.
Have you noticed it’s harder than ever to recruit, retain, engage, and motivate emerging generations? You’re not alone. Gen Z is now the fastest-growing generation in the workforce and it’s critical that we understand how to unlock their potential for the future of the OOH industry.
Join OAAA’s Anna Bager and acclaimed speaker and researcher Jason Dorsey for a high-energy, interactive workshop on the generational divide on Wednesday, September 27th from 3-4 pm ET.
Topics will include:
- Common myths assigned to each generation
- What actually works to drive recruiting, retention, trust, and communication
- How advertisers can tap OOH to engage with younger generations
You’ll walk away with specific, practical, no-cost, and low-cost strategies that can be implemented right away.
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Join The Harris Poll CEO John Gerzema and OAAA SVP of Marketing & Analytics Steve Nicklin on Tuesday, September 12th, from 2-3 pm ET as they reveal OOH’s biggest year-end opportunities in the latest consumer insights study.
To help you drive Q4 business, we’ll be exploring:
- Holiday Shopping: What, when, why, and how much
- Holiday Travel: Changing behaviors, modes of transport, and inflation’s potential impact
- Key Product Categories: OOH notice and engagement rates, along with the most successful messaging, for the legal, hotel, and home improvement store categories
Click here to access the recording of today’s session.
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Join longtime advertising analyst Gordon Borrell and OAAA SVP of Marketing & Analytics Steve Nicklin for a fact-filled look at the remarkable buoyancy of local out of home advertising and the spiraling weakness of broadcast TV.
This webinar will explore the results of Borrell’s most recent survey, tapping into the minds of 1,700+ local advertisers and 300+ agencies.
Topics include:
- The fast growth of OTT/streaming video advertising
- The “video-ization” of social media platforms, still the most-used type of marketing
- The battle between TikTok and Instagram Reels
- Examination of the marketing expertise of direct ad buyers
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Join OAAA’s Steve Nicklin and Harris Poll CEO John Gerzema on Wednesday, April 5th as they reveal OOH opportunities in the latest consumer insights study. You’ll get actionable insights on spring gift-giving retail, and consumer summer vacation and travel intent.
We’ll also examine OOH’s impressive consumer impact with these key product categories: pharmaceutical, TV/video streaming networks, luxury apparel, and alcoholic beverages.
Click here to access the recording of today’s webinar.
In this insider webinar, three top agency executives who specialize in OOH will share their perspectives on the rapidly changing advertising landscape – from data privacy to precise audience targeting and measurement, to why both agency and provider mindsets must shift and evolve.
Find out how some of the top agencies in the industry are tackling challenges and identifying indicators for OOH’s further success in 2023. OAAA Head of Industry Initiatives Jeff Jan will lead the conversation with OMG’s Jill Schnitt, Publicis Media’s Billy Long, and Kinetic’s Michael Lieberman.
Join us Thursday, March 9th, to find out how you can capitalize on this unique moment in time for OOH.
The Specialists’ Perspective: How OOH Meets the Moment
Thursday, March 9th
2-3 pm ET
We’ll reserve 15 minutes at the end for questions.
Click here to access the recording of today’s webinar.
Join Project X CEO Rick Robinson and this year’s Chief OBIE Awards Judge Gabriel Schmitt, CCO of FCB New York, as they discuss the elements of OOH excellence. As the man behind some of marketing’s most beloved ideas and a seasoned awards juror, Gabriel will reveal his rubric for evaluating great work and why OOH is creatives’ favorite medium. From eye-popping billboards to inventive transit takeovers, what takes the work from good to gold?