Membership Benefits

Any company that works for state outdoor advertising associations, other trade groups and coalitions, or past OAAA Board of Directors can take advantage of comprehensive service and support, including:

1. OOH Creative Testing Tool – the best way to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Plus, our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes
2. Marketing Research
   • OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
   • Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
   • Demographic Reports – insights into customized geographies (US, state, county, CBSA, zip) and key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
3. National Conference + Expo – this major annual industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
4. OOH Education – this downloadable OOH capabilities presentation is designed for ad agencies but can easily be customized for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-saving tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your team.

Any individual or firm that provides legal services to the out of home advertising industry can take advantage of comprehensive service and support, including:

1. Legislative Research – Leverage a nationwide tracking system on legislative proposals that impact your business, user-friendly issue briefs and talking points on hot topics, monthly Legal Reports from OAAA Counsel Eric Rubin, and webinars that explain breaking news and offer insight into the latest trends. You’ll also have access to training, technical and legislative assistance, expert testimony, and best practices for safety, operations, lighting, security, recycling, photography and mobile integration. 
2. National Conference + Expo – this major annual industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
3. Legal Seminar

Any company or individual providing financial services to the out of home advertising industry can take advantage of comprehensive service and support, including:

1. Updates and presentations – the latest OOH marketing trends, research, and industry revenue performance  
2. Customized Marketing Research 
   • Demographics Analysis (rank, summary, comparison, and map reports) 
   • Hoovers (industry and company profiles) 
   • Kantar (media spend) 
   • SRDS (operator information by OOH format, DMA demographic profiles, state DMA maps) 

Assistance with local press outreach and communications planning Access to information and updates on product quality and improvement Member rates for all OAAA-sponsored events.

Any company that owns or operates billboards in the United States.

Tools & Resources Available to OAAA Members:

1. OOH Media Locator – multi-level search capabilities to locate OAAA media members by CBSA or DMA markets and a media category of a specific format. It’s where advertisers and ad agencies looks for OOH inventory.
2. OOH Resources Center App – top-line data on the value and benefits of OOH advertising. Built for reference use or even face-to-face client meetings. A desktop version is also available, and both cover the most important proof points on OOH to ensure you and your team have the most up-to-date information.
3. OOH Mockup Generator – one of the best resources an OOH advertiser can utilize to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes.  
4. Marketing Research:
   • OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
   • Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH.  We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
   • Demographic Reports – covering customized geographies (US, state, county, CBSA, zip) on key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
5. National Conference + Expo – every year this major industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
6. OOH Education – the downloadable OOH capabilities presentation is designed for ad agencies but easily customizable for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-savings tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your agency.  

Any company that sells space for advertising on street furniture, transit, and place-based media displays in the United States can take advantage of comprehensive service and support, including: 

1. OOH Media Locator – multi-level search capabilites to locate OAAA media members by CBSA or DMA markets, along with media category and specific format. This is where advertisers and ad agencies can look for OOH inventory. 
2. OOH Creative Testing Tool – the best way to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Plus, our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes
3. Marketing Research:
   • OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
   • Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
   • Demographic Reports – insights into customized geographies (US, state, county, CBSA, zip) and key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
4. National Conference + Expo – this major annual industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
5. OOH Education – this downloadable OOH capabilities presentation is designed for ad agencies but can easily be customized for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-saving tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your team.

Any out of home company doing business outside of the United States and interested in the OAAA and its services can take advantage of comprehensive service and support, including: 

1. OOH Media Locator – multi-level search capabilities to locate OAAA media members by CBSA or DMA markets, along with media category and specific format. This is where advertisers and ad agencies can look for OOH inventory. 
2. OOH Creative Testing Tool – the best way to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Plus, our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes.   
3. Marketing Research:
   • OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
   • Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities. 
   • Demographic Reports – insights into customized geographies (US, state, county, CBSA, zip) and key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
4. National Conference + Expo – this major annual industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers. 
5. OOH Education – this downloadable OOH capabilities presentation is designed for ad agencies but can easily be customized for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-saving tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your team.

Any company providing services or products to the out of home advertising industry can take advantage of comprehensive service and support, including: 

1. OOH Directory – your industry vendor listing in the OOH Directory makes it easy for current and potential customers to find you 24/7 
2. Communications 
   • Outlook, the monthly email newsletter  
   • Communications training and consultation 
     • In-market training sessions 
     • Webinars providing news and industry information 
     • Regular Supplier Spotlight postings highlighting the products and services offered by associate members 
   • Opportunities to attend OAAA events, including the National Conference + Expo, at the member rate, which is a perfect place to interact with key industry decision makers 
3. Government Relations 
   • Representation by the OAAA Suppliers Council, an OAAA standing committee formed to address supplier needs 
   • Training, technical, and legislative assistance, and expert testimony