The Last Coke in the Desert

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Entry Information

Year2026

AgencyVML

CategoryInternational OOH

AwardOBIE Silver Award

The Entry

Title of WorkThe Last Coke in the Desert

AdvertiserThe Coca-Cola Company

BrandThe Coca-Cola Company

Credits

  • Manolo Arroyo — Global Chief Marketing Officer, The Coca-Cola Company
  • Arnab Roy — President, Global Category – Coca-Cola TM, The Coca-Cola Company
  • Islam ElDessouky — Global VP Creative Strategy & Content for Coca-Cola TM, The Coca-Cola Company
  • Chase Abraham — Global Senior Director, Content & Creative for Coca-Cola TM, The Coca-Cola Company
  • Debbi Vandeven — Global Chief Creative Officer, VML
  • Rafael Pitanguy — Deputy Global Chief Creative Officer, VML
  • Gabriel Jardim — Executive Creative Director, VML
  • Guto Monteiro — Executive Creative Director, VML
  • Guilherme Possobon — Creative Director / Art Director, VML
  • Kylie Vandeven — Executive Creative Director, VML
  • Rebecca Wang — Creative Director / Copywriter, VML
  • Grace Reinhold — Senior Art Director, VML
  • Alexa Schummer — Senior Copywriter, VML
  • Luis Madruga Enriquez — Chief Creative Officer, LATAM, VML
  • Nat Carey — Global Operations Lead, Coca-Cola TM, WPP Open X
  • Omid Farhang — Global Chief Creative Officer, WPP Open X
  • Gabriel Duarte — Director, Rebolución
  • Flavia Martinez — Director of Photography, Rebolución
  • Alfonso Mendez — Regional Client Service Director, EssenceMediacom
  • Yoseline Castro — Senior Digital Executive, EssenceMediacom
  • Yoali Mora — Digital Supervisor, EssenceMediacom
  • Patricia Carrscosa — Strategy Director, EssenceMediacom
  • Ramiro del Real — Music Producer, Ramiro del Real
  • Zhé Quiñónez — Editor, Prisco Pictures
  • Marina Valeria — Colorist, Misterio Lab

 

  • Media Agency: EssenceMediaCom
  • Production Company: Rebolucion

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