Red Wing: Made the Hard Way

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Entry Information

Year2026

AgencyWieden+Kennedy New York

CategoryProduction & Build Craft

AwardOBIE Craft Award Winner

The Entry

Title of WorkRed Wing: Made the Hard Way

AdvertiserRed Wing Shoes

BrandRed Wing Shoes

Credits

  • Brandon Tagtow — Senior Studio Artist and Fabrication Lead, NPARALLEL + Atomic Props
  • Daniel Laird — Studio Artist & Fabrication Lead, NPARALLEL + Atomic Props
  • Ian Meagher — Studio Fabricator, NPARALLEL + Atomic Props
  • Roddy Ecklund — Studio Artist & Fabrication Specialist, NPARALLEL + Atomic Props
  • Justin Peters — Studio Fabricator, NPARALLEL + Atomic Props
  • Evan Parker — Studio Fabricator, NPARALLEL + Atomic Props
  • Shawny Lee — Painter, NPARALLEL + Atomic Props
  • Mike Pearson — Designer, NPARALLEL + Atomic Props
  • Allan Salmi — Studio Artist & Fabrication Lead, NPARALLEL + Atomic Props
  • Dave Schneider — Chief Marketing Officer, Red Wing
  • Aaron Seymour Anderson — Head of Brand, Red Wing
  • Jamie Kvamme — Marketing Director, Red Wing
  • Hannah Dirks — Marketing Manager, Red Wing
  • Ani Djaferian — Creative Director, Red Wing
  • Sarah Bryant — Project Manager, Red Wing
  • Nick Setounski — Head of Production, Wieden+Kennedy NY
  • Brandon Henderson — Chief Creative Officer, Wieden+Kennedy NY
  • Marques Gartrell — Chief Creative Officer, Wieden+Kennedy NY
  • Lauren Acampora — Associate Creative Director, Wieden+Kennedy NY
  • Sean Johnson — Associate Creative Director, Wieden+Kennedy NY
  • Graham Bartal — Art Director, Wieden+Kennedy NY
  • Jackson Wald — Copywriter, Wieden+Kennedy NY
  • Henry Jinings — Design Director, Wieden+Kennedy NY
  • Zak Tebbal — Designer, Wieden+Kennedy NY

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