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Creative Library

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Entry Information

Year2022

AgencyFCB New York

CategoryCustom Installation, Digital Design, Entertainment, Food & Beverage, Gaming, Interactive (Online Integration), Live Events

AwardOBIE Craft Award Winner, OBIE Gold Award

The Entry

Title of WorkMichelob ULTRA Courtside: Game-Changing Innovation Changes the Game

AdvertiserAnheuser-Busch

BrandMichelob ULTRA

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