Entry Information
Year2025
AgencyStudio Nari and MX
CategoryExperiential (Physical Presence)
AwardOBIE Silver Award
The Entry
Title of WorkJohnnie Walker x Squid Game LTO Launch
AdvertiserDiageo
BrandDiageo
Credits:
- Jesse Damashek, SVP, Marketing – Whiskey and Liqueurs Portfolios, NA, Diageo
- Josh Dean, Vice President, Johnnie Walker, NA, Diageo
- Jamie Young, Marketing Director, Diageo
- Lauren Pruner, Senior Brand Manager, Diageo
- Lauren LaChance, Brand Manager, Diageo
- Jason Acker, VP of Media & Digital NA, Diageo
- Ryan Kefer, Director of Media & Connections, Diageo
- Jonathan Dobbin, Senior Media & Connections Manager, Diageo
- Lindsay Wallner, Director, Entertainment, Content & Media Partnerships, Diageo
- Daniel Mazier, Director, Brands in Culture – Whiskey, Diageo
- Zia Lotfi, Senior Brands in Culture Manager – Whiskey, Diageo
- Mario Yang, Brand Manager – Innovation, Diageo
- Maria Prasens Manrique, Director – Innovation, Diageo
- Aliza Kahn, Associate Brand Manager, Diageo
- Kevin Simms, US Head of Brand Partnerships, Netflix
- Nick Feder, Sr. Creative Producer, Marketing Partnerships, Netflix
- Chidera Ufondu, Senior Manager, Brand Creative Studio, Netflix
- Caterina Bianchini, Founder & Creative Director, Studio Nari