By Don Winter
Localized public-health messaging — supported by federal funds — highlights the reach and varied formats of out of home media.
Vaccinate Washington (state) used QR codes to schedule vaccine appointments.
Encompass Media Group (EMG) in-store ad
The District of Columbia advertises on transit and bus shelters.
Interior car card (Washington Metropolitan Area Transit Authority, WMATA)
DC Health message on Clear Channel Outdoor shelter poster
Tarrant County reaches the public at gas stations in Texas
Store window poster, New York City
Poster in Williamsport, PA
(Don Winter is co-CEO of Encompass Media Group based in Queens, NY. Winter is a member of the OAAA Legislative Committee.)