User-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are seen by millions. #SendingLove” is a global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is being coordinated through the World Out of Home Organization (WOO), OAAA, and many other global OOH associations. Currently the campaign is running with 70 OOH media companies across 153 cities making it the biggest User-Generated-Content campaign ever to run on DOOH.
Created by Grand Visual, the campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading pictures to www.sending love.to. Participants are then invited to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.
Tom Goddard, President of the WOO remarked, “It is great to see OOH companies coming together to respond to the crisis, and tackle the often profound effects of social distancing with messages of love, community, and reassurance during this worrying time.”