By: Rick Robinson, OAAA Chief Creative Officer in Residence
Reflecting the dramatic rise in OOH Media investment, entries for the 80th annual OBIE Awards increased 40% over 2021 and have surpassed pre-pandemic years. This further demonstrates the power of OOH as a brand catalyst for creativity in the public space while also serving as an accountable, fraud-free key ingredient for omnichannel media planning. MAGNA projects OOH revenues will grow 11% this year after increasing double digits in 2021
OAAA’s OBIE Awards are the most prestigious honors for creative excellence in out of home advertising. While the formats may evolve, these campaigns have stirred the same emotions for centuries. OBIE is short for “obelisk,” the ancient stone pillars that grabbed attention in town squares across ancient Egypt and are the foundation of modern advertising. For eight decades, the OBIEs have been synonymous with the most innovative, most breathtaking campaigns in the industry, and each year they remind us why OOH is the creatives’ favorite medium.
Led by Mark Tutssel, former Leo Burnett Executive Chairman, this year’s star-studded jury will get their first look at the work during a live virtual judging session on February 11th. This May, the awards show returns as an in-person event, and will also be virtually broadcast live from the annual OOH convention in Marco Island, Fl.