OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26.
The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with the launch of the OOH industry’s latest campaign. OOH is Real, a re-imagining of the successful Feel the Real campaign in 2015, will target agency and advertiser executives with messaging about the authenticity of the OOH media in today’s digital and mobile world. OOH assets in and around the Advertising Week venue will feature campaign creative, driving audiences to oohisreal.org where they will find resources and proof points about the power of OOH.
Directly across the street from the venue, the OOH is Real mobile lounge will offer attendees an opportunity to unwind from the conference, relax in comfortable seating with a view, and enjoy complimentary refreshments. Digital screens on and inside the double-decker bus will rotate OOH messaging and offer updates on the Advertising Week schedule. OOH brand ambassadors will be onboard to chat about the power of the OOH medium.
On Tuesday afternoon (September 24, Noon – 2p) OAAA will offer a meet-and-greet with its new president & CEO Anna Bager on board the mobile lounge. Attendees can chat with Anna about her media experience and plans for continued OOH growth.
For more information about OOH is Real and details on how OAAA member outside of New York can participate, please visit oohisreal.org.
OOH Advertising Week Panels
With more than 290 events and education session during Advertising Week New York, finding the panels relevant to your work can be time consuming. Here OAAA has curated the events specific to OOH and featuring OAAA members.v
Monday, September 23
9:00 am
Richard Sunderland, Heavenly presented by OUTFRONT Media
Branding for an Impatient World
Workshop Stage
10:30 am
Michael Rosen, Intersection
Sean McCaffrey, GSTV
Storytelling Through Creative: Video
Story Crafters Stage
12:15 pm
Dave Etherington, Place Exchange
What Automation Can Do for Your Brand
Tech Stars Stage
12:15 pm
Stephen Freitas, OAAA, moderates
What It Means to be Inclusive
Impact Makers Stage
Tuesday, September 24
10:15 AM
Andy Sriubas, OUTFRONT Media
The Transparency Game: The Problems, Falls Outs & Solutions for Ad Tech
Tech Stars Stage
5:00 PM
Lowell Simpson, OUTFRONT Media
It’s Never Too Late to Innovate
Ad Shapers Stage
Wednesday, September 25
9:00 AM
Jodi Senese, OUTRONT Media
Digital Meets the Real World
Culture Builders Stage
10:15 AM
Anna Bager, OAAA
Shooting for Greatness
FQ Lounge @ Sugar Factory
11:50 AM
Jeremy Flynn, Clear Channel Outdoor
DTC & OOH Turn Heads, Drive Sales
Ad Shapers Stage
12:00 PM
Dan Levi, Clear Channel Outdoor
Breaking Down DTC
Ad Shapers Stage
12:30 PM
Scott Wells, Clear Channel Outdoor
Media Transformers
Entertainers Stage
For more information about Advertising Week New York, visit newyork.advertisingweek.com.
Published: September 16, 2019