During Advertising Week New York, OAAA’s Moving & Dynamic Media Alliance (MDMA) took moving OOH to the streets, bringing together 8 organizations and 7 mobile advertising vehicles for a showcase across New York City.
MDMA members Do It Outdoors, Lime Media, Pivot Media, Firefly, Good Traffic, Coco and Mobile Media Truck participated in the activation, putting mobile and dynamic OOH directly in front of the agency, brand and advertising community gathered in New York for Advertising Week.
The activation showcased the growing range of moving and dynamic OOH formats available to advertisers, from mobile billboards and wrapped vehicles to dynamic, location-based media that can reach audiences as they move throughout their day.
It also put a spotlight on OAAA’s Strategic Guide to Moving & Dynamic OOH Media, a resource developed to give buyers a clearer understanding of the category and how these formats can fit into broader media plans.
“Moving and dynamic OOH gives advertisers another way to bring campaigns into the physical world and reach audiences as they move throughout their day,” said Patrick Dolan, Chief Operating Officer of OAAA. “Advertising Week gave us an opportunity to bring these formats together in one place and show the industry what they can do in practice, while helping buyers better understand how they can incorporate them into broader media plans.”
OAAA’s Strategic Guide to Moving & Dynamic OOH Media is available here: https://oaaa.org/resources/strategic-guide-to-moving-dynamic-ooh-media/
Published: October 9, 2026