Out of Home Advertising Association of America (OAAA) took the stage at two major industry events this week, with President and CEO Anna Bager, Chief Marketing Officer Olivia Oshry and Chief Operating Officer Patrick Dolan joining conversations about the evolving attention economy, the impact of AI and the growing importance of real-world brand experiences.
At Advertising Week New York, OAAA presented “Beyond the Feed: Where Attention Gets Real,” featuring Bager alongside Brian Rappaport, Founder and CEO of Quan Media Group; Chris Grosso, CEO of Intersection; and entrepreneur Jordyn Woods. The panel explored how brands are moving beyond digital screens to connect with consumers through OOH, physical experiences and cultural moments that generate engagement both on the street and online.
At Jupiter Festival, Dolan joined Collin Colburn, Vice President of Commerce & Retail Media at IAB; Luiz Felipe Barros, Principal of Data, Media, Analytics and AI at United Talent Agency; and Ned Samuelson, Global Head of Business at Moloco Commerce Media, for “From Programmatic to Agentic: How AI Is Rewriting Commerce.” The panel explored how AI agents are changing the way consumers discover and purchase products, while transforming how marketers plan, buy, optimize and measure media.
Later that afternoon, Oshry joined Carlo Noseda, Group CEO of Balich Wonder Studio, and Chris Mallen, VP of Sports Marketing & Partnerships at OUTFRONT, for “The Future of Shared Experiences.” The discussion explored why live moments and shared experiences are becoming increasingly valuable as AI, algorithms and personalized feeds reshape how consumers engage with media.
Bager also joined Michelle Volberg, CEO of Twill, and Peter Naylor, Chief Client Officer at Nielsen, for “The Infinite Feed: Who Owns Attention, Talent, and the Future of Human Creativity?” The panel focused on how AI-generated content, evolving platforms and changing consumer behaviors are reshaping the competition for attention and the future of creativity.
“As AI continues to accelerate the volume of content competing for consumers’ attention, the physical world offers brands something increasingly valuable: the opportunity to connect with people in moments that feel authentic and memorable,” said Olivia Oshry, Chief Marketing Officer of OAAA. “These conversations reinforce why OOH is becoming an even more important part of the media mix. Brands are recognizing the power of showing up in the real world, creating experiences that resonate with consumers and extend well beyond a single impression.”
Together, the four sessions highlighted the evolving role of OOH as technology transforms advertising, reinforcing the importance of real-world connections, shared experiences and meaningful consumer engagement in an increasingly automated media landscape.
Published: October 9, 2026