OAAA offers vast resources to help members succeed in today’s ever-changing advertising marketplace, and we’ve just released two important calendar tools to help members begin building their 2023 strategies. Both calendars are also intended to be shared with OAAA members’ client agencies and advertisers to assist them in their business planning and operations.
2023 Retail Marketing Promotion Planning Calendar – highlights key retail marketing dates throughout 2023 to help members focus on key product category opportunities.
2022–2024 Advertising Posting Calendar – a three-year posting calendar used by agencies and advertisers for billing and planning functions for the current and two subsequent years.
Published: September 30, 2022