OAAA Independent Advisory Group Quarterly Update
By Diana Stevenson, Chair
It was wonderful seeing so many Independent members at the OOH conference last month. The educational programming tracks and town hall developed by our Advisory Group were very well attended with over 100 people in each session. Thanks to all the Independents who showed up and participated.
Dave Westburg of Billboard Insider did a masterful job moderating our town hall where we discussed everything from current growth trends to easements and DOOH investment ROI targets. Kevin Gephart shared his expertise on essential areas of focus to maximize DOOH sales, and Jordan Fraser gave a very informative presentation on DOOH programmatic opportunities. For those unable to attend the sessions, you can reach out to them directly: [email protected]; and [email protected].
Another conference highlight were the presentations by the winners of the OAAA/Geopath Local Case Study Contest. Featuring clients with both small and large budgets, The Masonic Grand Lodge of RI, and Icelandair, deployed OOH campaigns which produced very impressive results. I hope you’ll take a moment to review these excellent case studies.
The OBIEs are always an incredible display of the best of OOH creative, and it was thrilling to see so many local campaigns honored this year. You can view all the winners and their award-winning creative here.
The next Independent-focused programming is a webinar on June 12 with Borrell Associates, where they’ll be sharing the results of their annual Local Ad Sales survey. It should be very insightful in defining current local ad marketplace trends.
Our Advisory Group June meeting will focus on additional webinar programming for the balance of 2024, so if there are critical topics you’d like to see covered, please reach out to me, or our OAAA staff liaisons, Mike Hershey ([email protected]) and Steve Nicklin ([email protected]).