The 2022 OBIE’s are in full swing! As another sign of optimism for our industry, a strong reinvestment in creativity this past year brought forward a large and diverse group of entries. The entire physical and digital OOH toolkit was put to work in unique combinations as brands were inspired to deliver OBIE-level creative excellence. Our esteemed jury engaged in a thoughtful and vigorous judging session on February 11th, and their commitment to upholding the OBIE standards during our 80th anniversary was clear from the opening round.
Below are the finalists – 127 individual brands culled down from 725 total entries. Bronze, Silver, Gold & Platinum will be revealed in-person and via live stream on Tuesday, May 17, where The OBIEs serve as the gala event for the GO2022 GEOPATH/OAAA conference in Marco Island, FL.
To reserve your seat at the live show, head over to: https://www.go2022ooh.com/
Shortlist by Advertiser, Brand
| ABC Entertainment, Pooch Perfect |
| ABV and Nifty Gateway |
| Adams Outdoor Advertising, EYES Industry Campaign |
| Adams Outdoor Advertising, PSA: Spencer Silver Tribute |
| Afterpay |
| Alpha Foods, Chik’n Nuggets and Burgers |
| Amazon Prime, Wheel of Time |
| Anheuser-Busch, Michelob ULTRA |
| Arts Emergency |
| Audible, Sandman Act II |
| B and C Plumbing + Heating |
| Balenciaga x Fortnite |
| Barclays AAdvantage Aviator Mastercard |
| BECU |
| BET |
| Big Rig Truck Driving School |
| Blenders Eyewear |
| Blue Origin Blue Origin: First Human Flight |
| Bottega Veneta |
| Carmax |
| Chase, Chase Sapphire |
| City of Chicago |
| Coalition for the Homeless of Central Florida |
| Colorado Springs Utilities |
| Columbia Care, Cannabist |
| Crazy Water |
| Danone, Silk |
| Dave’sHot Chicken |
| DoorDash: Eat Your NeighborhoodDoorDash: Eat Your Neighborhood |
| Doritos |
| Extra Credit Projects, 9/11 Tribute |
| Extra Credit Projects, Colin Powell Tribute |
| Fanta, Coca-Cola |
| FASTSIGNS |
| Find Your Anchor, Born This Way Foundation, and the Ali Forney Center |
| Flint United |
| Flower Foods, Dave’s Killer Bread |
| Freedom for Cuba |
| French, Best Friends Pet Passings and Cremations |
| Frito-Lays, Cheetos (OMD, OMG, Goodby Silverstein & Partners, Colossal Studios) |
| Geffen Records, Olivia Rodrigo |
| Gerald R. Ford International Airport, Fly Safe |
| Gerald R. Ford International Airport, Non-Stop |
| Google, Shop with Google |
| Great Lakes Neurosurgical Associates |
| Guiding Light |
| HBO Max, Gossip Girl |
| Heineken/ Molson Coors Heineken |
| Hormel, Black Label Bacon |
| HSBC US |
| Hunt A Killer |
| Hyundai CSR |
| Illinois Eye Center, Eye Care at Illinois Eye Center |
| Interac Corp. |
| JobsOhio |
| Jollibee USA |
| Kate Spade New York |
| KFC |
| Kia America, EV6 |
| Kraft Heinz, Oscar Mayer |
| LACOSTE |
| Lamar Advertising, Drew Brees Tribute |
| Lamar Advertising, La Sorda Tribute |
| Lee’s |
| Mary Free Bed Rehabilitation Hospital, Longer Days, Shorter Stays |
| Mary Free Bed Rehabilitation Hospital, Outpatient |
| Meta, Oculus |
| MGM Studios, The Addams Family 2 |
| Mixwell |
| Montefiore-Einstein |
| Netflix, Army of the Dead |
| Netflix, Jupiter’s Legacy |
| Netflix, The Witcher |
| Nissan Pathfinder |
| OMEGA MART / MEOW WOLFOMEGA MART |
| OUTFRONT Media, PSA: I AM ASIAN AMERICAN |
| OUTFRONT Media, PSA: 9/11 Tribute |
| OUTFRONT Media, PSA: Making Black History |
| OUTFRONT, Artsy |
| Palantir Technologies |
| Panera Bread |
| Paramount+, Why Women Kill Season 2 |
| PENN SHEET METAL |
| Pestech Pest Solutions |
| PinkCherry |
| Pocono Axe Works |
| PUMA MB.01 |
| PUMA x Dua Lipa |
| Pure Leaf |
| Republic Records, Drake |
| Rocnation, Meek Mill |
| Rocnation, Monogram “The Good Life” |
| Rocnation, Monogram “Headlines” |
| Sama Tea |
| Seat España, Cupra |
| Self Financial, Inc. |
| SHOWTIME, Dexter: New Blood |
| Shutters.com |
| Sony Pictures, Ghostbusters: Afterlife |
| StarMed Healthcare |
| Subway |
| Sweetwater Donut Mill |
| Tampa Bay Lightning, Here Comes the Reign |
| Tampa Bay Lightning, Made This Reign |
| The Clorox Company |
| The KraftHeinz Company, MiO |
| The Polyclinic |
| The Stage on Broadway + Legends Corner |
| Thinx |
| TikTok |
| Traeger Grills |
| TripActions |
| Tyrol Basin |
| Uber |
| Universal Music Enterprises, George Harrison |
| Urban Nirvana |
| Varo Bank |
| Veritiv Corp |
| Verizon |
| Volvo Cars |
| Warner Brothers, Space Jam |
| Washington Health System |
| Wellness Mode |
| William Grant & Son Hendricks Gin |
| Wonder of Women International, WOW Gallery |
| YMCA of Greater Grand Rapids |
Modified: 2 years