[vc_row][vc_column][vc_column_text]Along with new technology, creativity, and omni-presence in the real (physical) environment, another attribute driving out of home media is new blood and diversity.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/JSo5AgznCpc” align=”center”][/vc_column][/vc_row]
My company, Young Electric Sign Company (YESCO) based in Salt Lake City, celebrates its centennial in March. YESCO was founded by immigrant Thomas Young in 1920.
We respect longevity, tradition, and history. We also know — like the rest of the OOH industry — that innovation, youth, new perspectives, change, and diversity are fundamental to our next 100 years.
Here are some of the new faces of OOH media who personify those fundamentals.