Every month, OAAA’s marketing team sits down with a brand marketer to discuss creativity in OOH, the role OOH plays in the media mix, and their perspective on the future of advertising. This month, Adam Ochman, Global Head, Marketing Solutions, Trip Advisor, shares their creative process, the importance of OOH in their media strategy, and how advertising continues to evolve.
Read Elliot’s Q&A in The Drum.
Published: October 8, 2024