Every month, OAAA’s marketing team sits down with a brand marketer to discuss creativity in OOH, the role OOH plays in the media mix, and their perspective on the future of advertising. This month, Dave Marsey, SVP, Media & Growth Marketing, Allstate, shares their creative process, the importance of OOH in their media strategy, and how advertising continues to evolve.
Read Dave’s Q&A in The Drum.
Published: November 4, 2024