The global out of home industry is launching a worldwide digital out of home (DOOH) campaign created by recently appointed UK creative agency New Commercial Arts. The campaign entitled #OurSecondChance launches around the world this week.
It is the first major ad campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding along with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson.
The campaign is supported by OOH associations including OAAA and the overall project is being managed by the World Out of Home Organization (WOO).
WOO President Tom Goddard said “Our Second Chance reflects the new post COVID-19 world, in a non-partisan way and highlights the opportunity it gives citizens across the planet to consider their priorities and aspirations.”
“New Commercial Arts has produced a stunning campaign that shows the OOH industry at its best and most striking it is a reminder to advertisers and agencies that, as the world re-opens for business, OOH remains the only true global broadcast medium.”
OAAA President & CEO Anna Bager commented “The campaign imagery is strikingly beautiful and the messages are compelling; everything an OOH ad should be. OAAA is honored to have participated in the campaign’s development and will enthusiastically encourage our members to support this important initiative.”
New Commercial Arts Chief Creative Officer Ian Heartfield stated “This was a big brief and a terrific opportunity for the agency to demonstrate its capabilities in a medium we love on a global stage at a pivotal point in time.”
#OurSecondChance will run in North and South America, Europe, Africa, Asia, and the Far East. The campaign asks the viewing public if the unintended consequences of the COIVD-19 pandemic – such as lowered pollution levels and friendlier human interactions – will continue into 2021 and beyond.
OAAA members can download files for standard DOOH formats below.
Members are also encouraged to adapt the creative to fit custom display sizes or download animation files. InDesign files can be accessed here.
OOH companies are encouraged to run the campaign through August 31.
Alongside the massive DOOH campaign will be a major social initiative with the hashtag #OurSecondChance deploying Twitter polls to explore consumer attitudes to the choices and opportunities presented in a world changed by Covid-19.
Photographer’s credits:
IN 2021, WILL THE HIMALAYAS STILL BE VISIBLE 200KM AWAY? – Nick Meek
IN 2021, WILL GLOBAL AIR POLLUTION STILL BE DOWN?: – Viaysing Khamkeo
IN 2021, WILL WE STILL APPRECIATE BEING OUTDOORS?: Heike Bors
IN 2021, WILL FAMILIES STILL BE AS CLOSE?: Families Nici + Karin
IN 2021, WILL WE STILL VALUE OUR KEY WORKERS?: Theo Cottle
IN 2021, WILL WE STILL LOOK OUT FOR OUR NEIGHBOURS?: Stephanie Rausser
IN 2021, WILL WE STILL MAKE TIME FOR OLD FRIENDS? – Offset
IN 2021, WILL WE STILL KEEP UP NEW HOBBIES?: Offset
Published: July 28, 2020