Slideshow: The Billboard Football & Beer Battle

Football season is back, and with it comes BBQs, burgers, and beer.

Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink beer while watching football.

The top two breweries in the US — Anheuser-Busch and MillerCoors — compete for beer drinkers each year, and during football season advertising targets the loyal fan.

Two of the breweries’ top brands — Budweiser and MillerCoors, both in the OBIE Hall of Fame — customize billboards with football team logos, slogans, and other local fanfare. The ads are geographically targeted, guaranteed to reach the appropriate fan and unite community moral.

The slideshow below features recent Bud and Miller billboards targeted to football fans: