In the competitive scramble to recruit students, colleges and universities rely on all forms of out of home media: mobile, airports, transit, roadside, place-based, kiosks, and more.
Kantar’s media tracking category (“schools/camps/seminars”) consistently ranks as a Top Ten ad-spend bucket for out of home media.
As schools prepare for the next academic year, OAAA shares samples of the widespread use of out of home formats for recruitment and branding.
Transit
Airports
Multiple colleges and universities advertise at the Denver Airport
Kiosks
Billboards
COVID Messaging
Not Just Colleges
Modified: 2 years