Across the Desk with Vistar Media’s Michael Provenzano

Every month, OAAA’s editorial team sits down with an industry leader to discusss the latest insights, trends, and best practices for the OOH industry. This month, we sat down with Michael Provenzano, CEO, Vistar Media, who shared his message for brands who haven’t bought OOH before and his predictions for the industry (Hint: It’s got something to do with dynamic creative).

“OOH is experiencing a renaissance in advertising and for good reason. The channel is more agile, creative-centric and data-driven than ever …” Read Michael’s Q&A on The Drum.