Across the Desk with Sarah Parkes

Every month, OAAA’s editorial team sits down with an industry leader to discuss the latest insights, trends, and best practices for the OOH industry. This month, we sat down with Sarah Parkes, Chief Sales and Marketing Officer at Talon Outdoor, who discussed what excites her aboutOOH right now, DOOH’s emerging role in the retail media ecosystem, and the key to unlocking new budgets. From the currency that matters to the golden age of creativity, read Sarah’s Q&A in The Drum.

Modified: 6 months