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Rishad Tobaccowala Speaks: "Reinvent Yourself—and Your Company—for the Future of Media”

February 04, 2021

Author, Advisor, Visionary Rishad Tobaccowala joins OAAA for a riveting hour of observations around our changed world, and how transformative shifts are bringing about a new breed of media. He’ll explain why the future demands reinvention of ourselves and our companies to grow. He will also share why he believes that OOH is the future of media, and how OOH has benefited from advances in technology like no other medium. Hear how media has been freed from the restrictions of the past via new pipes, cloud-based delivery, 5G, larger OLED screens, and new forms of consumer connection like TikTok, podcasts and streaming. OAAA’s Anna Bager hosts, engaging Rishad in this essential session of insights and inspiration.

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Three Supply-Side Stakeholders Talk OOH Trends

January 26, 2021

Watch as three OOH leaders from three distinct parts of the supply side share what they’re seeing now and in the months ahead. Take a look under the hood as each stakeholder shares interesting insights and innovations we need to know about for 2021. In this 3-part, 1-hour throwdown, we’ll hear prepared remarks from each supplier, followed by Q&A. Tune in to see Rod Rackley of Circle Graphics, Jeremy Johnson from Daktronics, and Michael Provenzano from Vistar Media. OAAA’s Suppliers Council Liaison Kerry Yoakum will host.

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Madison Avenue's "de facto Chief Economist" Upgrades Ad Outlook

January 13, 2021

To kick off 2021, learn why GroupM’s President of Global Intelligence Brian Wieser has upgraded his forecast for the advertising sector since last June 2020, calling it more of a “mild setback” than an “industry-changing economic catastrophe." He’ll explain that while OOH had declines in 2020, it is GroupM’s expectation that OOH will rebound due to the medium’s resilience and positive growth trends, and that larger brands will allocate more of their budgets to the medium. Tune in for Brian’s trusted perspective on Wednesday, January 13 from Noon-1pm Eastern, and bring your best questions to the chat.

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