LUNCH BREAK REGISTRATION & RECORDINGS

Award Winning Local Case Studies Webinar

Almost every advertiser is interested in learning about marketing success, especially within their own product category. Drive greater effectiveness with your clients by learning from award winners from the OAAA/Geopath Local Case Studies Contest studies as they review their clients’ objectives, strategies, OOH plans and OOH campaign results.

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2032: What Will Advertising Look Like in a Decade?

Local advertising analyst Gordon Borrell shares his expert insights for a fact-laden look at how agencies and direct ad buyers have changed habits — and how media sellers will need to adjust if they want to grow their business over the next decade.

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OOH Drives Online Activation at 5x-6x Above the Expected Rate

In new OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads. Join Comscore OOH Media Services Senior Director, Diane Williams, and OAAA SVP Marketing and Analytics, Steve Nicklin, for a review of the full study and its strong implications for OOH engagement of today’s consumers.

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OOH Drives Online Activation

In new OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads. Join Comscore OOH Media Services Senior Director, Diane Williams, and OAAA SVP Marketing and Analytics, Steve Nicklin, for a review of the full study and its strong implications for OOH engagement of today’s consumers.

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Jack Myers Media Outlook: Carpe Diem. Seize the Opportunity

Media master Jack Myers joins OAAA’s Anna Bager to share his 2022 outlook for the marketing economy, and his vision for OOH. This year, it’s all about seizing the day and acting on massive opportunities with a changing workforce and a new Buyer/Seller dynamic. Hear why the nation’s leading media ecologist is such a believer in OOH. Hear how OOH can capitalize on post-pandemic agency personnel shifts, and critical media trends from OTT to NFTs, programmatic media to the Metaverse. In this packed hour of insights, Jack will outline best practices for reaching and influencing the new generation of brand & agency professionals who are “open for big OOH business.”

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Harris Poll Insights: OOH Consumer Insights & Intent Q1 2022

OAAA’s Q1 2022 Harris Poll study focuses on key Springtime selling seasons, including Mother’s Day, graduations, weddings, and Father’s Day. The study also explores consumers’ summer vacation plans, and examines how OOH impacts consumers in the automotive category.

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OOH Here & Now: A Conversation with Legendary Industry Advisor Rob Norman

Famously brash and always spot-on, tune in to angel investor and top advisor-to-the-advisors Rob Norman, who will keep you riveted in this deep-dive fireside chat. From intel on macro trends to real-world-right-now-to-do’s, this hour will change how you talk about — and transact better in — OOH. This will be a winner-takes-all opportunity mining that will pay off for years to come.

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2022 OOH Trends Webinar

OAAA senior leaders review the biggest opportunities and most important issues for OOH in 2022. The webinar will cover the economy and the media marketplace, examine OOH ad spend trends and key growth drivers, and review the latest research on consumer behavior. A special government affairs section will include a look a 2022 political ad spending and an update on digital media regulation.

Featured Speakers:

• Mike Hershey, EVP Government Affairs OAAA
• Steve Nicklin, SVP of Marketing & Analytics OAAA
• Rick Robinson, Chief Creative Officer-in-Residence OAAA

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