INTERESTED IN LEARNING MORE? VISIT THE OAAA MASTERCLASS LIBRARY FOR UPCOMING SESSIONS.
Jack Myers Media Outlook: Carpe Diem. Seize the Opportunity
Media master Jack Myers joins OAAA’s Anna Bager to share his 2022 outlook for the marketing economy, and his vision for OOH. This year, it’s all about seizing the day and acting on massive opportunities with a changing workforce and a new Buyer/Seller dynamic. Hear why the nation’s leading media ecologist is such a believer in OOH. Hear how OOH can capitalize on post-pandemic agency personnel shifts, and critical media trends from OTT to NFTs, programmatic media to the Metaverse. In this packed hour of insights, Jack will outline best practices for reaching and influencing the new generation of brand & agency professionals who are “open for big OOH business.”
Access Recording
Harris Poll Insights: OOH Consumer Insights & Intent Q1 2022
OAAA’s Q1 2022 Harris Poll study focuses on key Springtime selling seasons, including Mother’s Day, graduations, weddings, and Father’s Day. The study also explores consumers’ summer vacation plans, and examines how OOH impacts consumers in the automotive category.
Access Recording Access Materials
OOH Here & Now: A Conversation with Legendary Industry Advisor Rob Norman
Famously brash and always spot-on, tune in to angel investor and top advisor-to-the-advisors Rob Norman, who will keep you riveted in this deep-dive fireside chat. From intel on macro trends to real-world-right-now-to-do’s, this hour will change how you talk about — and transact better in — OOH. This will be a winner-takes-all opportunity mining that will pay off for years to come.
2022 OOH Trends Webinar
OAAA senior leaders review the biggest opportunities and most important issues for OOH in 2022. The webinar will cover the economy and the media marketplace, examine OOH ad spend trends and key growth drivers, and review the latest research on consumer behavior. A special government affairs section will include a look a 2022 political ad spending and an update on digital media regulation.
Featured Speakers:
Access Materials Access Recording