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The Harris Poll: 2022 Consumer Insights and Intent

November 18, 2021

This past year’s OAAA and Harris Poll research partnership has kept the OOH industry on top of consumer sentiment and intent during 18 months of shifting behaviors. Join Harris Poll CEO John Gerzema on November 18th at noon, as he presents a forward look at consumer intent for the first half of 2022, and identifies more opportunities for OOH advertising.


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OOH Transit Panel: Planes, Trains, & Automobiles

August 18, 2021

Join a panel of industry experts representing four leading OOH transit operators to discuss innovations, opportunities, and trends saturating the marketplace. Our panel will share what's shifting following the pandemic, sustainability initiatives, growth in digital and programmatic, and more.


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IRL: The Right-Now Magic of Place-Based OOH

August 04, 2021


Gathering in public, getting outside of our homes, returning to real life again are things we’ve all been craving through pandemic times. Join us for a fascinating look at placed-based OOH—the promise and the power of real-life, placed-based advertising that is creative and contextual, unblockable and brand-safe. Join experts from Adomni, GSTV, Lightbox and Octopus Interactive for an in depth discussion moderated by OAAA’s Anna Bager.

This lunch break will examine:
- Top attributes of place-based media
- DOOH growth and programmatic opportunities
- Measurement & attribution
- Creativity & innovation


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The Importance of OOH Creative and How to Generate Client Buy-In

July 28, 2021

Excellent creative makes OOH an unrivaled marketing tool, yet all OOH media companies occasionally encounter clients who do not recognize its importance. Join moderator and OAAA VP Marketing Insights and Analytics, Steve Nicklin, and industry creative experts Mendi Robinson, Eddy Herty, and Chad Hutchison, for this insightful session reviewing:

- The research basis for a focus on excellent creative
- Best practices to engage local advertisers in the creative process 
- Innovative and affordable local campaigns
- OAAA creative resources
- Review of actual client case studies in need of creative solutions


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NEW RESEARCH - Back to School Shopping 2021: Consumer Intent & OOH Opportunities

July 14, 2021

Back to school (BTS) is the second largest retail selling season behind end of year holiday shopping. The 2021 BTS shopping season will likely produce record sales given the past year of pandemic-driven educational disruption. New research from OAAA and OnDevice finds over two-thirds of BTS shoppers plan to spend more than in 2020, and almost half will spend $501 or more on BTS supplies. The study also found 60 percent of BTS shoppers said they’ll be looking for OOH ads to provide them with information promoting special sales and deals. Join OAAA VP Marketing Insights and Analytics Steve Nicklin for a preview of the 2021 BTS shopping season, and the unique opportunities OOH offers advertisers to connect with this sizable target audience.


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To Record or Not to Record: Should Billboard Leases be Recorded?

June 30, 2021


To record or not to record? That is the question. While there are benefits to recording a billboard lease, there are also drawbacks. We will discuss the reasons for and drawbacks to recording leases, both administrative and competitive. We will offer alternatives to recording a lease, case studies and practical examples.

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OOH Specialists Roundtable

May 12, 2021


Tune in to hear from three leading OOH buy-side executives as they discuss the biggest opportunities and critical shifts for OOH as we emerge from the COVID-19 pandemic and how the industry can regain momentum. This panel will present key insights on today’s marketplace, speed-to-market, newly emerging media and what brands are looking for, right now. In conversation with OAAA CMO Christina Radigan, they’ll also discuss smart solutions on how buyers and sellers can work together to build better, long term solutions.


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Independent OOH Media Companies Special Session: Driving Sales Success with Research and Data

April 28, 2021

The pandemic dramatically changed the marketplace, and the need to be a valued resource to clients and prospects has never been greater. Designed specifically for independent OOH media companies, the session will showcase using marketing research and audience measurement data to drive sales success. In addition to reviewing topline proof points and resource tools, case study solutions will be presented by the local sales executives who executed them. The latest OAAA marketing research and Geopath’s most current mobility data and insights on recent commuting patterns will help attendees understand the opportunities presented by the recovery.



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MediaVillage’s Jack Myers Shares Breaking New Advertiser Insights To Drive Growth

March 03, 2021

Who knew that the media industry’s foremost forecaster and respected analyst would have gotten his start in OOH? Hear about how those early lessons in selling bus sides were "incredibly formative" and fueled his love for media of all types, having succeeded in and studied every sector of modern media. In this packed hour of insights, Jack will break brand-new Myers Report Advertisers & Agency Research, and share his best pitch ideas for OOH today. OAAA’s Anna Bager hosts this blockbuster fireside chat.

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OOH Trends in 2021

February 25, 2021

Join OAAA executives for a comprehensive debrief of the trends impacting the entire OOH channel. OAAA’s new chief marketing officer Christina Radigan will share insights on emerging consumer and tech trends and their implications on OOH in a recovering economy. She will be joined by Veteran EVP/government relations Ken Klein who will demystify trends in politics, environmentalism, vice products, taxes, and COVID-related pressure on government. He will be joined by an expert guest presenter to discuss privacy and use of data. OAAA’s annual trends webinar is intended for a broad audience interested in what is on tap for our medium.

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OOH Specialists Roundtable: Our OOH World, Right Now

February 17, 2021

Join four top buy-side executives as they discuss the biggest opportunities and critical shifts for OOH as we emerge from the COVID-19 pandemic. Our panel will share key insights on today’s tech-fatigued marketplace, speed-to-market, newly emerging media and what brands are looking for, right now. They’ll also provide expert advice on how buyers and sellers can work together to build better, long term solutions. In conversation with OAAA CMO Christina Radigan.

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Consumer Insights and Intent Q1 2021 - OOH Opportunities

February 11, 2021

As the US ramps up COVID vaccination, the latest OAAA research from The Harris Poll highlights the key role OOH will continue to play in consumer journeys and disseminating public safety messages during the recovery. Join The Harris Poll CEO John Gerzema as he shares new findings that OOH continues to gain traction with consumers at a critical time during the pandemic and the unique opportunities it offers, while consumer digital device burnout continues to rise.

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Rishad Tobaccowala Speaks: "Reinvent Yourself—and Your Company—for the Future of Media”

February 04, 2021

Author, Advisor, Visionary Rishad Tobaccowala joins OAAA for a riveting hour of observations around our changed world, and how transformative shifts are bringing about a new breed of media. He’ll explain why the future demands reinvention of ourselves and our companies to grow. He will also share why he believes that OOH is the future of media, and how OOH has benefited from advances in technology like no other medium. Hear how media has been freed from the restrictions of the past via new pipes, cloud-based delivery, 5G, larger OLED screens, and new forms of consumer connection like TikTok, podcasts and streaming. OAAA’s Anna Bager hosts, engaging Rishad in this essential session of insights and inspiration.

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Three Supply-Side Stakeholders Talk OOH Trends

January 26, 2021

Watch as three OOH leaders from three distinct parts of the supply side share what they’re seeing now and in the months ahead. Take a look under the hood as each stakeholder shares interesting insights and innovations we need to know about for 2021. In this 3-part, 1-hour throwdown, we’ll hear prepared remarks from each supplier, followed by Q&A. Tune in to see Rod Rackley of Circle Graphics, Jeremy Johnson from Daktronics, and Michael Provenzano from Vistar Media. OAAA’s Suppliers Council Liaison Kerry Yoakum will host.

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Madison Avenue's "de facto Chief Economist" Upgrades Ad Outlook

January 13, 2021

To kick off 2021, learn why GroupM’s President of Global Intelligence Brian Wieser has upgraded his forecast for the advertising sector since last June 2020, calling it more of a “mild setback” than an “industry-changing economic catastrophe." He’ll explain that while OOH had declines in 2020, it is GroupM’s expectation that OOH will rebound due to the medium’s resilience and positive growth trends, and that larger brands will allocate more of their budgets to the medium. Tune in for Brian’s trusted perspective on Wednesday, January 13 from Noon-1pm Eastern, and bring your best questions to the chat.

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