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Pella Windows and Doors Pella Windows and Doors

Pella Windows and Doors decreased their marketing spend to 35 percent of their typical budget when the pandemic hit. However, they didn’t reduce their out of home advertising budget. Out of over 75 branches nationwide, Pella Windows and Doors of Wisconsin is the only branch actively handling its own marketing decisions. The other branches rely solely on Pella Corporates directives and agencies of record. The objective of the campaign was to promote Pella’s showroom in Appleton and a new Pella Experience Center that opened at the branch’s headquarters in Green Bay.


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TriNet TriNet

Small and medium-size businesses (SMBs) are the backbone of the nation’s economy, representing over
98 percent of the workforce and nearly 40 percent of scientists and engineers—producing approximately 50 percent of the U.S. GDP.


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World Out of Home Organization, #SendingLove World Out of Home Organization, #SendingLove

On March 11, 2020, the World Health Organization declared COVID-19 a pandemic. Travel restrictions were put in place, governments imposed stay-at-home or shelter-in-place orders, businesses closed, and schools were shuttered – all to curb the spread of the novel coronavirus.


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Poppin Poppin

Poppin, a modern office furniture company with the motto “work happy,” needed to increase foot traffic to their new Boston showroom. Although they had been selling complete office solutions for years, most of their brand recognition was related to office supplies. They had to increase brand awareness around their entire assortment, stand out from competitors, and establish themselves as the “work happy” experts.


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McDonald's McDonald's

McDonald’s was looking for a way to reach their 18-49 target demographic across the nation to promote their 2 for $4 mix and match for breakfast. Typically, when executing a campaign there is a threshold goal that is needed to cover 80% of stores in the US. Media coverage in markets must be fair and equitable throughout.


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Hope Not Handcuffs Hope Not Handcuffs

Hope Not Handcuffs is an organization started by Families Against Narcotics (FAN), aimed at bringing law enforcement and community organizations together in an effort to find viable treatment options for individuals seeking help to reduce dependency with heroin, prescription drugs, and alcohol. It is more than a resource, it is a solution.


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Facebook - 2020 OOH Media Plan Award of the Year Facebook - 2020 OOH Media Plan Award of the Year

Facebook was running their Groups creative, an ongoing branding campaign encouraging users to find their
Facebook group, when COVID-19 hit the US.


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Eaze - 2020 OOH Measurement Award Eaze - 2020 OOH Measurement Award

Marketing for cannabis brands, while a new and fast-rising space, can be particularly challenging, as they must find legal, yet powerful and innovative ways to elevate their new found status as essential businesses and get their messages out to consumers.


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DC Lottery DC Lottery

On January 1, 2020, the DC Lottery rang in the New Year with the $20 Roaring Cash scratcher. To celebrate the new decade, DC Lottery wanted to introduce a ticket that payed homage to the roaring 20s, but with a 21st century twist.


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Comedy Central Comedy Central

Awkwafina (Nora Lum) burst into the entertainment scene with her blockbuster roles in Ocean’s 8 and Crazy Rich Asians, quickly establishing herself as a staple in young Hollywood. Her rise to fame reached new heights when she became the first Asian-American woman to win a Golden Globe for her role in The Farewell in 2020.


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Brex Brex

2019 was a blockbuster year for startups in the financial technology (FinTech) sector, with 48 of these“unicorns” valued to be worth over $187 billion as of the first half of the year.

Launched in June 2018, Brex proved to lead the pack in the B2B category, becoming the fastest startup in Silicon Valley’s history to reach a $2.8B valuation.


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Wendy's Wendy's

In September 2019, Wendy’s announced plans to launch a breakfast menu across its nearly 6,000-unit U.S. system in 2020. Although breakfast at Wendy’s dates back to the 1980s, its national “America’s Soon To Be Favorite Breakfast” campaign launch on March 2nd marked the first time the brand unveiled an extended menu, underscoring its bold entry into the hyper-competitive morning daypart.


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WAEPA WAEPA

WAEPA is a nonprofit association serving Civilian Federal Employees and their families with Group Term Life Insurance. WAEPA has been in business for more than 75 years and is the life insurance choice of over 46,000 Feds and their families.


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Revive Kombucha Revive Kombucha

Revive Kombucha is a growing beverage brand based in Petaluma, CA. They distribute to all major grocery stores across California along with other states and provide a healthy alternative beverage with a diverse palette of flavors.


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Framebridge Framebridge

Framebridge, a five year old e-commerce company, launched their first retail stores in DC and Bethesda in the spring of 2019. Existing Framebridge customers frequented the stores but brand awareness needed to grow in order to drive new prospects online and to the stores. OOH presented an opportunity for mass exposure in the DC and Bethesda markets.


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DePaul DePaul

DePaul Athletics wanted to boost overall ticket sales for both season and single tickets and drive foot traffic to the DePaul Basketball games at Wintrust Arena. The challenge was to drive awareness and sales for students, alumni, and local Chicagoans.


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Blenders Eyewear Blenders Eyewear

Blenders Eyewear is an up and coming lifestyle brand that sells stylish and cost-effective sunglasses through their retail and e-commerce platforms. With a strong presence on social media, Blenders looked to OOH to build their brand within their hometown of San Diego.


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Converse Converse

Converse lauched their Creative All Stars Series in Chicago to align with All Star Weekend 2020.


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Kmart Protege Kmart Protege

Since its inception in 1961, the Kmart brand has long been associated with consumer concepts such as value and affordability. 


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Bvlgari Bvlgari

Bvlgari's goal in 2019 was to accelerate sales in North America to ultimately increase market share.


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The Grocery Pub The Grocery Pub

The Grocery Pub is a local business in a small, remote neighborhood. They started their store/pub/restaurant/concert venue in an attempt to revitalize a struggling neighborhood in Klamath Falls, Oregon. 


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DC Mayor's Office on Fathers, Men and Boys DC Mayor's Office on Fathers, Men and Boys

The media over-represents the association between Black and Hispanic families and criminality while many times depicting them as absent in the lives of their children, despite reports from the CDC proving otherwise.

Mainstream media outlets systemically and inaccurately portray Black families. CNN’s portrayal of poor families lacking social stability is a 7 to 0 ratio, while ABC and Fox News is 8 to 1 ratio (Black to White).


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Fox Sports FIFA Fox Sports FIFA

As America’s top-rated network for sports, FOX Sports is no stranger to major championship events (Super Bowl, World Series, MLS Cup). Even with that rich background, the global phenomenon that is the FIFA World Cup™, posed three tremendous challenges to delivering viewership success throughout a month long, multiple match per day timeframe.

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Honda Honda

Mobile location data allowed CCO to profile billboards based on which inventory was more likely to reach Honda’s target audience. In this case, NorCal Honda was focused on a Hispanic segment that was available through the out-of-home advertising company’s unique planning tool.

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Stranger Things Stranger Things

When the Stranger Things Season 2 brief came in, there was already social chatter regarding the return of the series. In terms of opportunities, this was one of Netflix’s most popular series and had a huge fan following. The challenge was to maintain the excitement surrounding the show for current fans, as well as encourage potential new ones to watch Season 1 in preparation.

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