Proof OOH Works
 Home > Proof OOH Works > Case Studies
      

OOH Effectiveness Case Studies

Current Articles | Archived Articles
Archived Articles Count: 284
Search:

 



MGM MGM

MGM National Harbor utilized high impact station dominations, digital liveboards, and 2-Sheet posters to deliver messages and experiences to DC commuters.

Download the PDF


Louisville Ballet Louisville Ballet

To promote Louisville Ballet’s new “Season of Romance,” the ballet company wanted to use out of home to generate intrigue and curiosity to generate sales. The goal of the campaign was to drive consumer conversation on social media around trying to figure out what the mysterious billboards were for.

Download the PDF


Dunkin’ Donuts Dunkin’ Donuts

The client wanted to standout with the general market audience in a highly competitive atmosphere. Leveraging a highly visible static bulletin located across the street from the client’s location, a dynamic and inflatable twist on creative to drive a more dynamic impact on the store brand.

Download the PDF


Classic Cottages Classic Cottages

The central objective was to introduce the new Classic Cottages development to the nearby communities. Banners and floor graphics were strategically placed at nearby rail stations to drive awareness to these communities and provide information for inquiries.

Download the PDF


Arlington County Police Department Arlington County Police Department

The main objective was to generate awareness of available positions at the Arlington County Police Department. The campaign used strategically placed rail and bud media, reaching a diverse set of potential recruits from the greater DC area.

Download the PDF


WKMG NEWS 6 WKMG NEWS 6

WKMG NEWS 6 knew where the prospective households were located. These households are monitored for their TV viewing and were broken down by zip codes.

Download the PDF


University of Central Florida Athletics University of Central Florida Athletics

We decided to use digital boards for their flexibility in changing the message from week to week for game ticket sales for both football and then basketball.

Download the PDF


Rick Weaver Buick GMC Rick Weaver Buick GMC

A local, family owned auto dealership was going through a transition of leadership, from the son of the owner to the daughter of the owner.

Download the PDF


Rees Jewelry Rees Jewelry

Rees Jewelry is a local store that has operated in Nacogdoches since 1981. Despite their decades of operation, they found that much of the community didn’t know they existed.

Download the PDF


Pittsburgh Symphony Pittsburgh Symphony

For 2018’s event, the Pittsburgh Symphony tried out of home for the first time for a bigger impact on their ticket sales. Though the event was on the north end of the city, the out of home campaign engaged potential attendees from all areas of Pittsburgh.

Download the PDF


Superfly Superfly

The new “Superfly” movie was a modern re-imagining of the classic “Super Fly” from 1972. The 1972 version of the film is beloved by film critics and music lovers alike for perfectly capturing a moment in time.

Download the PDF


The Star The Star

The Star was an animated tale of the birth of Jesus, as told by the animals accompanying Mary and Joseph to Bethlehem. One of the main challenges was releasing the film in early November. The movie hoped to carry through in theaters well into holiday season, but the general public typically does not welcome Christmas-themed ads prior to Thanksgiving. In addition, the strong faith-based themes make the target audience very narrow.

Download the PDF


Delta Dental of Minnesota Delta Dental of Minnesota

How do you drive consumers online to engage with a brand and increase dental plan sales? Use OOH formats to drive traffic to online resources and connect consumers with each other and the brand.

Download the PDF


WBNS-10TV WBNS-10TV

In July 2017, Yolanda Harris joined WBNS as co-anchor of their 5, 6 and 11 p.m. newscasts. Making the switch from the local ABC affiliate to WNBS’s CBS channel gave the station a unique marketing opportunity to promote new tune-ins of Harris’s fans throughout the community.

Download the PDF


Southern California Chevy Dealer Association Southern California Chevy Dealer Association

The Southern California Chevy Dealer Association is in a highly competitive marketplace, with many challenges both from a marketing and media perspective. Standing above the fray and being top of mind is a constant challenge as well as finding inventory that yields sizable numbers can be both expensive and hard to find in broadcast radio or TV. Media “points” are very difficult to come by and category exclusivity is virtually non-existent in this vertical.

Download the PDF


Schlotzsky's Schlotzsky's

In the Spring of 2017, the Schlotzsky’s marketing leads were reevaluating their OOH spend due to a lack of proof ensuring their campaigns were driving footfall. The enhanced metric we could offer was eye-opening for the agency. As a result, the agency was able to persuade the client to move forward with an OOH campaign that would utilize CCO RADAR to evaluate whether OOH was effective at meeting Schlotzky’s goals. This case study illustrates how Schlotzsky’s expanded its initial perception of how OOH can be purchased.

Download the PDF


El Paso Police Department El Paso Police Department

The biggest challenge that the El Paso Police Department (EPPD) faced was reaching new young families while still reaching established areas of town. There was a need to produce more qualified recruits. The issue was that internet and Facebook efforts brought the same applicants over and over.

Download the PDF


South Jersey Shooting Club South Jersey Shooting Club

South Jersey Shooting Club is a private club dedicated to the sport of shooting, training others in gun safety, and law enforcement training. The club wanted a unique campaign that increased awareness of the club, for both private citizens and various law enforcement agencies.

Download the PDF


Wild Florida Wild Florida

The advertiser wanted people to know that Wild Florida was more than just another “gator park” with airboat rides. The park wanted to attract more locals.

Download the PDF


Wang Gang Asian Eats Wang Gang Asian Eats

The advertiser was trying to get away from discounting using coupons, and needed a fresh approach with creative messaging.

Download the PDF


Santa's Village Azooment Park Santa's Village Azooment Park

Santa’s Village Azooment Park has welcomed over twenty million guests since 1959. After four years of being closed, they reopened their gates in October 2010. The park historically was geared towards families with children under 12, with recent additions including the Super Cyclone roller-coaster, Santa’s Village is expanding its appeal to older children.

Download the PDF


San Diego State University San Diego State University

After the NFL’s San Diego Chargers left the area to relocate to Los Angeles, the community was left with a feeling of abandonment. Many sports fans, after years of support, attendance and team spirit, disposed of their fan gear to show their disappointment, and anger. San Diego State University (SDSU) saw this as an opportunity to inspire the community to keep their love of football with a simple, but very powerful campaign. “One City. One Team.”

Download the PDF


Pyara Salon Pyara Salon

After moving Pyara Salon, an established business of 10 years to a new location, they wanted a way to connect to the patrons that may not have known about the new location. They wanted to create brand awareness about the new, larger space.

Download the PDF


City of Pasadena, Pasadena Police Department City of Pasadena, Pasadena Police Department

The city of Pasadena and Pasadena Police Department were having trouble sharing the word that they were currently hiring.

Download the PDF


New England Water Environment Association New England Water Environment Association

The New England Water Environment Association (NEWEA) is a dynamic organization of over 2,100 highly qualified and motivated water and wastewater professionals located throughout New England, who volunteer their time, energy, and expertise in order to preserve, protect, and manage one of our most precious resources here in New England; water environment. NEWEA members contribute to “the friendly exchange of information and experience.” As a volunteer organization, it exists solely because of the involvement and contribution of each member.

Download the PDF



<< First < Prev [Page: 1 of 12] Next > Last >>