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OOH Effectiveness Case Studies

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Zoosk Zoosk

Zoosk, the top grossing and most trafficked dating app in the US, needed to breakthrough to its target in a meaningful way during the holiday season with OOH.

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Walt Disney Studios Pictures Zootopia Walt Disney Studios Pictures Zootopia

Zootopia is a new animated theatrical movie release from Walt Disney Animation Studios about the city of Zootopia. The team was tasked to age up Zootopia for general audiences and broaden the film’s appeal.

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Volvo Volvo

The team wanted to allow the general public to experience the Volvo product through a sensory experience. The goal was that viewers walk away educated on Volvo's product offering.

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Virgin America Virgin America

Virgin America's team wanted to find an innovative way to build awareness and interest in Virgin America's exceptional and consistent customer experience with an OOH campaign.

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Universal Pictures Straight Outta Compton Universal Pictures Straight Outta Compton

From an OOH perspective, the team sought to provide scale for Straight Outta Compton, positioning it with blockbuster presence to create awareness to the target audience.

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Universal Pictures The Secret Life of Pets Universal Pictures The Secret Life of Pets

In a crowded theatrical landscape, Universal Pictures' challenge was to differentiate The Secret Life of Pets from other releases during the season with an OOH campaign.

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UC Irvine Health UC Irvine Health

UC Irvine Health was the market leader for a wide range of cancers and sought to increase awareness of this throughout the local community.

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Travel Portland Travel Portland

Travel Portland launched its winter campaign with the goals to spread the uniquely Portland culture and entice residents of nearby markets to visit.

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Toyota RAV4 Hybrid Toyota RAV4 Hybrid

The team's objective was to draw attention to the RAV4 Hybrid and create a buzz with the never-before-seen execution, an out of home rock climbing wall in New York City.

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T-Mobile T-Mobile

T-Mobile was announcing and launching the Un-Carrier 11. To support this announcement, the team was tasked to take-over digital screens in the surrounding area, to allow for a Magenta Backdrop.

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TMac4Prez TMac4Prez

TMac4Prez was a fictional presidential campaign that was run throughout the Madison area. The main objective of this campaign was to attract an audience to the website and Todd Mac.

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Timberland Timberland

To the vast majority of people, Timberland is known for only one product - the yellow boot. The objective of the campaign was to align Timberland with its modern lifestyle.

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TIAA TIAA

Having many institutions in the Chicago area and corresponding on-site events, TIAA was looking for a way to have high impact as well as targeted activity specific to a few key areas or schools through OOH.

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Taco Fest Taco Fest

At the beginning there was no brand, as this was a new event that was being co-sponsored by a radio station. The team focused on creative as a way to stand out and make a splash with "Taco Man."

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SunPower SunPower

The objective of the campaign was to drive awareness and preference for SunPower. The team wanted to be bold and have an impact, letting consumers know they have a choice to demand the best.

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Sprint Sprint

Sprint was recently ranked tied for 1st place for call and network reliability in the Pittsburgh market. The company needed to find a compelling way to introduce that it is the most reliable network in the region.

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SKYSPACE SKYSPACE

To reach California's diverse market, the team guided OUE Skyspace LA to develop a campaign that would compel singles, couples, and families to purchase tickets for the venue.

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Reebok Reebok

Reebok wanted to get hockey brand enthusiasts who regularly attend the NHL Winter Classic each year to recognize and engage in Reebok's partnership with the NHL Winter Classic and increase apparel sales.

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Red Bull Red Bull

This campaign was designed to drive product awareness across different "consumption occasions" and to encourage trial among new and infrequent consumers of Red Bull.

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Procter and Gamble Olay Procter and Gamble Olay

Women go to great lengths to protect their skin from aging- but the biggest impact on skin aging is the sun. Olay developed an OOH media program reminding women to add SPF to their daily routine.

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Pocono Tree Ventures Pocono Tree Ventures

Pocono Tree Ventures is an OOH aerial adventure spot. The campaign's main objective was to showcase PTV's zip lines in order to peak interest in the rest of the resorts' amenities.

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Pella Pella

Pella's strategy was simple: provide exposure for Pella through OOH during a trade show when it was not an official sponsor.

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Paramount Pictures Zoolander 2 Paramount Pictures Zoolander 2

The objective of the Zoolander 2 campaign was to find locations and interesting high impact shape that would be as eye-catching as art and messaging.

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Pandora Jeweler Pandora Jeweler

Pandora had been running an OOH campaign for years and wanted to find additional ways to gain impressions with mobile digital and geofencing.

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Palmetto Mosquito Control Palmetto Mosquito Control

A local, family-owned pest control company, Palmetto Exterminators, recently branched out to create a new division of their business to focus solely on mosquito control.

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