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Travel & Tourism

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United Airlines at Newark Airport United Airlines at Newark Airport

United wanted to reach New Yorkers on the move. The campaign's primary goal was to help them realize the precious time they could save by traveling to Newark instead of Kennedy Airport.

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JetBlue Airways: Bermuda Co-op JetBlue Airways: Bermuda Co-op

JetBlue wanted to distract people with the prospect of visiting a beautiful island. The campaign was focused on getting people to spend their next summer Friday in Bermuda. Part of the OOH read, "When a vacation to Bermuda calls, answer."

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Asheville Convention Asheville Convention

A new direct flight path between Asheville, NC, and Washington, DC, became available, creating an opportunity to enter the market and bring awareness to an audience who likely had not considered Asheville as a travel destination in the past.

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Delta Air Lines #DeltaDatingWall Delta Air Lines #DeltaDatingWall

Delta Air Lines teamed up with Tinder in creating the #DeltaDatingWall, attracting young adults to "fake the trip before they make the trip" by taking a selfie with the Delta destination and posting the image on their dating profile.

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Virgin America Virgin America

Virgin America's team wanted to find an innovative way to build awareness and interest in Virgin America's exceptional and consistent customer experience with an OOH campaign.

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Travel Portland Travel Portland

Travel Portland launched its winter campaign with the goals to spread the uniquely Portland culture and entice residents of nearby markets to visit.

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SKYSPACE SKYSPACE

To reach California's diverse market, the team guided OUE Skyspace LA to develop a campaign that would compel singles, couples, and families to purchase tickets for the venue.

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Pocono Tree Ventures Pocono Tree Ventures

Pocono Tree Ventures is an OOH aerial adventure spot. The campaign's main objective was to showcase PTV's zip lines in order to peak interest in the rest of the resorts' amenities.

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Gett Gett

With the ultimate objective of increasing driver acquisition, Gett's target audience was very narrow and the team needed to be smart with how to reach them through OOH.

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Colorado Department of Transportation Colorado Department of Transportation

It was the 20th anniversary of the seat belt law and CDOT wanted to execute a campaign to raise awareness of the importance of the law.

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Royal Caribbean Royal Caribbean

Royal Caribbean wanted to change the way people perceived cruises - and the experience you encounter when taking a cruise. The brand had to find an innovative, and stand-out way to do that.

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JetBlue JetBlue

JetBlue wanted to remind New Yorkers that it is their hometown airline by turning a traditional OOH program into the unexpected.

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Alaska Airlines Alaska Airlines

The OOH strategy for Alaska Airlines focused on reaching the consumer on a local level by strategically placing OOH along their daily path.

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American Airlines American Airlines

Increase awareness and reinforce American Airlines’ evolving and improving narrative through a focus on product and service improvements among high value customers.

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Visit St. Petersburg/Clearwater Visit St. Petersburg/Clearwater

Past research confirmed the destination brand position of the St. Petersburg/Clearwater area as offering a wide range of surprising, unexpected, and authentic experiences coupled with America’s award-winning beaches. Along with the many other beautiful beaches of Florida, St. Petersburg/Clearwater’s primary season for travel and tourism is the winter months and target areas include the feeder markets of New York and Chicago.

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Alaskan Airlines Alaskan Airlines

Californians were found to have low awareness of the multiple destinations Alaskan Airlines flies.Through analyzing sales and demographic data, the agency partner concluded that the state of California offered a great opportunity of increased share of voice. A secondary objective was to increase enrollment in Alaskan Airlines' Mileage Plan.

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Virgin America Virgin America

Virgin America attracts an especially social group of flyers. We call them the creative class: people who live a curated, entertainment-rich, trend-forward lifestyle and like to broadcast it to all of their followers. So when they fly Virgin America (complete with moodlighting, WiFi, and live sports and food on demand), they can’t help but share. In fact, on almost every flight, Virgin America flyers post about their experiences so their friends can see how they fly.



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Montana Office of Tourism Montana Office of Tourism

As the Montana Office of Tourism planned for its FY 2010 marketing campaign, the predictions coming in from the US Travel Association were not very inspiring.

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Carnival Cruise Lines Carnival Cruise Lines

In order to fuel that growth, Carnival worked to build a campaign presence in key local markets that support the brand’s strategic advantage of having the most ports in the US.

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Carnival Cruise Lines Carnival Cruise Lines

The campaign objective was to fuel the growth of the cruise category while also increasing awareness and bookings amongst the target audience of "Cruise Rookies" and the average "Spirited" consumer by building a strong presence in key port markets.

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British Airways Promotes Its 'British-ness' British Airways Promotes Its 'British-ness'

Prior to the busy summer travel season, British Airways wanted to launch a new leisure branding campaign that emphasized their local knowledge and expertise about London.

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Las Vegas Goes to New York Las Vegas Goes to New York

Las Vegas has long been a favorite recreation destination for millions of visitors. Within the past five years, shopping has become a key part of the Las Vegas experience.

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VisitCharlotte.org VisitCharlotte.org

Visit Charlotte is the Convention and Visitors Bureau (CVB) for Charlotte, NC. Charlotte is a tier two destination, but it is the largest destination within the Carolinas, realizing $2.9 billion in annual visitor spending.

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