Navy Pier The Navy Pier in Chicago was challenged with the same problem that many tourist attractions face in big cities.
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United The airline market is a highly competitive category and United needed to drive their business, particularly share of the hugely important New York market.
Travel South Dakota The agency had a concept of bringing Mount Rushmore and the taste of South Dakota to feeder markets around the country.
Jet Blue - True Blue JetBlue prides itself on standing out and being the airline for all. So when they set out to design a loyalty program, they had one thing in mind: the people. You don’t have to be a frequent flier, a million miler, a golden medallion card (whatever) holder to get something from TrueBlue.
Great Wolf Lodge Great Wolf Lodge, the largest family of indoor water parks resort hotels, launched new properties in Gurnee, Illinois and LaGrange, Atlanta in the Spring of 2018 (May/June).
Delta Los Angeles LA is a market that tends to be over-saturated with airline options and parity cabin experiences at every tier. There’s not much differentiation and every brand is trying to convince travelers that they offer the most premium in-flight experience. Delta wanted to break through the noise, not by telling Angelenos about what it offers, but by taking action and creating a unique premium experience that these customers could be a part of. One avenue of exclusive comfort that Angelenos are willing to invest in is premium health and wellness.
Montana Office of Tourism As the Montana Office of Tourism planned for its FY 2010 marketing campaign, the predictions coming in from the US Travel Association were not very inspiring.
Carnival Cruise Lines In order to fuel that growth, Carnival worked to build a campaign presence in key local markets that support the brand’s strategic advantage of having the most ports in the US.
Carnival Cruise Lines The campaign objective was to fuel the growth of the cruise category while also increasing awareness and bookings amongst the target audience of "Cruise Rookies" and the average "Spirited" consumer by building a strong presence in key port markets.
British Airways Promotes Its 'British-ness' Prior to the busy summer travel season, British Airways wanted to launch a new leisure branding campaign that emphasized their local knowledge and expertise about London.
Las Vegas Goes to New York Las Vegas has long been a favorite recreation destination for millions of visitors. Within the past five years, shopping has become a key part of the Las Vegas experience.
VisitCharlotte.org Visit Charlotte is the Convention and Visitors Bureau (CVB) for Charlotte, NC. Charlotte is a tier two destination, but it is the largest destination within the Carolinas, realizing $2.9 billion in annual visitor spending.