Wild Florida
Wild Florida is a park located in the Orlando area that focuses on a connection with animals, education and conservation. With the onset of Covid-19 in early 2020, and its effect on travel and tourism, Wild Florida was faced with the need to pivot their marketing strategy. Wild Florida’s first objective was to increase local brand awareness, mostly with parents of children under 12 likely to be attending school remotely and looking for an escape. The second was to generate local traffic to the park, as well as promote the new drive-through safari.
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Navy Pier The Navy Pier in Chicago was challenged with the same problem that many tourist attractions face in big cities.
United - 2019 OOH Media Plan Award of the Year
The airline market is a highly competitive category and United needed to drive their business, particularly share of the hugely important New York market.
Travel South Dakota The agency had a concept of bringing Mount Rushmore and the taste of South Dakota to feeder markets around the country.
Jet Blue - True Blue JetBlue prides itself on standing out and being the airline for all. So when they set out to design a loyalty program, they had one thing in mind: the people. You don’t have to be a frequent flier, a million miler, a golden medallion card (whatever) holder to get something from TrueBlue.
Great Wolf Lodge Great Wolf Lodge, the largest family of indoor water parks resort hotels, launched new properties in Gurnee, Illinois and LaGrange, Atlanta in the Spring of 2018 (May/June).
Delta Los Angeles LA is a market that tends to be over-saturated with airline options and parity cabin experiences at every tier. There’s not much differentiation and every brand is trying to convince travelers that they offer the most premium in-flight experience. Delta wanted to break through the noise, not by telling Angelenos about what it offers, but by taking action and creating a unique premium experience that these customers could be a part of. One avenue of exclusive comfort that Angelenos are willing to invest in is premium health and wellness.