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Bojangles' Famous Chicken 'n Biscuits The objective of this OOH campaign was to keep Bojangles' brand dominant in the market, drive positive communication through social media, and reinforce the feel-good message that Bojangles' makes people smile.
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El Pollo Loco El Pollo Loco was looking to expand its reach in the Los Angeles DMA and turned to OOH for a way to improve overall brand growth.
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Boston Market During the 2015 holiday season, Boston Market created an OOH campaign in Baltimore and Washington DC encouraging consumers to "stop cooking, start celebrating."
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Hamilton County Visitors Association Hamilton County wanted to promote Tenderloin Tuesdays along the town’s “Tenderloin Trail,” as well as its website. Customers were offered discount deals on tenderloin meals at local area restaurants every Tuesday.
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Burger King - Original Chicken Sandwhich As an extension of their sponsorship support of the Arizona Cardinals, Burger King wanted to utilize OOH to increase awareness of their $1.20 Original Chicken Sandwich promotion in the Phoenix, Arizona market by displaying creative unique to the Cardinals game results.
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McDonald's McDonald’s is a corporate sponsor of the Miami Heat and wanted to capitalize on the excitement of the team going after back-to-back NBA championships. McDonald’s wanted to connect with the South Florida market in a fun and compelling way that spoke to the Hispanic consumer.
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Jack In the Box Jack in the Box (JIB) traditionally uses the Super Bowl to introduce a new product. 2013’s entry was The Hot Mess Burger: a mouthwatering combination of sourdough bread, a 100% beef jumbo patty, white cheese sauce, shredded pepper jack cheese, jalapenos, two fried onions, and onion mayo.
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Cracker Barrel Cracker Barrel Old Country Store has 562 restaurants in 43 states, with a majority of the locations along interstate highways.
Cracker Barrel
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Chick-fil-A Being the underdog is nothing new for Chick-fil-A. It sells chicken to a nation that worships the hamburger.
Chick-fil-A
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McDonald's Angus Burger - Local 2010 Outdoor Media Plan of the Year Winner When McDonald’s launched the premium Angus Third Pounder, it was surprisingly one of the few quick-service restaurants (QSR) that didn’t already have such a menu item.
McDonald's Angus Burger - Local 2010 Outdoor Media Plan of the Year Winner
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McDonald's Iced Coffee The battle over breakfast between McDonald’s and Dunkin Donuts is almost the stuff of legend in New England, and at the heart of the fight is coffee.
McDonald's Iced Coffee
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McDonald's Angus Burger In 2007, the McDonald’s New York Co-op was chosen as one of three test markets to launch a new line of one-third pound Angus Burgers.
McDonald's Angus Burger
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Legal Sea Foods Legal Sea Foods Restaurant was a mature business in the Boston market, facing a strong competitive set and soft economy.
Legal Sea Foods
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Applebee's The majority of Applebee’s guests live within 5-10 miles of a restaurant, but according to Applebee’s research, most of them don’t even know it’s that close.
Applebee's
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Red Lobster With over 650 locations, Red Lobster is the leader in the casual seafood dining category. The brand has been built through the use of national television advertising and highly-recognized signature promotions.
Red Lobster
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McDonald's of Chicago & NW Indiana Following the successful Brazilian launch of the new “I’m lovin’ it” campaign, McDonald’s of Chicago and Northwest Indiana (MOCNI) wanted to make an impact by developing exciting “new” advertising units in summer and fall seasons.
McDonald's of Chicago & NW Indiana
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Chick-fil-A Chick-fil-A’s signature product is the chicken sandwich, served primarily during the lunchtime daypart. This means the restaurant chain competes on one of the fiercest battlegrounds – the fast food restaurant market.
Chick-fil-A
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