McDonald's
McDonald’s was looking for a way to reach their 18-49 target demographic across the nation to promote their 2 for $4 mix and match for breakfast. Typically, when executing a campaign there is a threshold goal that is needed to cover 80% of stores in the US. Media coverage in markets must be fair and equitable throughout.
Download the PDF
Wendy's
In September 2019, Wendy’s announced plans to launch a breakfast menu across its nearly 6,000-unit U.S. system in 2020. Although breakfast at Wendy’s dates back to the 1980s, its national “America’s Soon To Be Favorite Breakfast” campaign launch on March 2nd marked the first time the brand unveiled an extended menu, underscoring its bold entry into the hyper-competitive morning daypart.
The Grocery Pub
The Grocery Pub is a local business in a small, remote neighborhood. They started their store/pub/restaurant/concert venue in an attempt to revitalize a struggling neighborhood in Klamath Falls, Oregon.
McDonald's Today's consumers are inundated with more ad messages than ever before.
Jack in the Box The Quick Service Restaurant (QSR) is an extremely competitive industry where brands need to find new ways to win consumers.
Casey's General Store Casey's General Store needed a facelift. They were viewed as traditional and outdated with a farmhouse logo dating back to its founding in 1959.
Benedict's Restuarant Benedict's Restaurants had two locations that they were promoting on two permanent billboards.
Shepard's Ocean Flame Shepard's Ocean Flame Restaurant is located on award winning Clearwater Beach.