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OOH Attribution

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Wendy’s Southwest Avocado Chicken Salad & Sandwich Campaign Wendy’s Southwest Avocado Chicken Salad & Sandwich Campaign

Wendy’s launched an out of home (OOH) campaign with mobile and attribution components to promote Wendy’s new southwest avocado chicken salad & chicken sandwich.

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Sunkist Soak Up Some Flavor Summer Campaign Sunkist Soak Up Some Flavor Summer Campaign

Sunkist was looking to increase awareness of its different flavors while driving grocery store visits to purchase their products.

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Crayola Experience Grand Opening Campaign Crayola Experience Grand Opening Campaign

Crayola launched an out of home (OOH), attribution, and mobile campaign to promote the opening of the “Crayola Experience” store in Texas.

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Indigo Urgent Care Now Open in Wallingford Campaign Indigo Urgent Care Now Open in Wallingford Campaign

MultiCare Indigo Urgent Care in Wallingford, Washington, utilized out of home advertising by targeting their Urgent Care location to launch their grand opening.

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Michelob Ultra Michelob Ultra

Michelob Ultra wanted to utilize Lamar OOH & mobile advertising to drive foot traffic to specific locations. They wanted to increase brand awareness and purchase behavior for the brand.

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Norwegian Air Norwegian Air

Norwegian Air partnered with Lamar Advertising to produce an OOH Exposure Survey campaign. The purpose of the campaign was to determine whether or not brand awareness, ad recall, and intent to research flight fares increased as a result of the campaign.

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Nordstrom Rack Lancaster Grand Opening Campaign Nordstrom Rack Lancaster Grand Opening Campaign

Nordstrom Rack launched an innovative digital out of home campaign to promote the opening of its new store in Lancaster, PA. The campaign ran for two months, and 11 digital billboards were

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Voodoo Music + Arts Experience Festival Voodoo Music + Arts Experience Festival

Voodoo Music + Arts Experience launched an out of home (OOH), mobile, and attribution campaign to promote the 2018 festival.

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Lakeside Mall - Holiday Campaign Lakeside Mall - Holiday Campaign

Lakeside Mall launched an out of home and mobile campaign to attract shoppers to the mall during holiday season.

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Heineken Heineken

Heineken launched a mobile and out of home (OOH) campaign to target the African American demographic in Baton Rouge, Louisiana.

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Walmart Order Groceries Online Campaign Walmart Order Groceries Online Campaign

Walmart’s grocery stores wanted to target their shoppers and competitors to promote its new Grocery Pick-up app. Walmart strategically placed digital out of home around competitive groceries in four markets.

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ARCO Quality Top Tier Gas for Less Campaign ARCO Quality Top Tier Gas for Less Campaign

MFOUR used GeoValidation data and survey responses from their mobile app to determine which respondents were exposed to the OOH campaign and which were not exposed. 

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OOH Attribution Case Study - National QSR Brand OOH Attribution Case Study - National QSR Brand

Generate awareness and consideration of Q4 2018 limited time product offers, along with store directional and brand messaging.

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OOH Attribution Case Study - National Grocer Brand OOH Attribution Case Study - National Grocer Brand

Generate awareness and consideration of the grocer’s online ordering and app with same day pickup.

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OOH Generates New Visits to Schlotzsky's OOH Generates New Visits to Schlotzsky's

Generate awareness and consideration of Schlotzsky’s restaurants. Drive incremental foot traffic and remain top of mind during peak meal times in the Dallas market.

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OOH + Mobile Drives Visit Lift to McDonald's OOH + Mobile Drives Visit Lift to McDonald's

Generate awareness and increase sales of the McCafé coffee drink & other menu items, available in the Los Angeles area.

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OOH Drives Awareness for Mayo Clinic OOH Drives Awareness for Mayo Clinic

Increase consideration and awareness while boosting brand perception against F18+.

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OOH Drives Visits to Regional Bank OOH Drives Visits to Regional Bank

Apply media solutions to recruit new customers to switch regional banks in select markets, and encourage existing customers to open more accounts.

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OOH Drives Visits to Auto Dealerships - Los Angeles OOH Drives Visits to Auto Dealerships - Los Angeles

Increase consumer awareness of branded holiday campaign and drive dealership visits throughout the Los Angeles DMA.

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OOH Drives Visits to Auto Dealerships OOH Drives Visits to Auto Dealerships

Increase consumer awareness of new models and financing options to ultimately drive dealership visits and increase sales among Hispanics.

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OOH Drives Purchase Intent for Hair Intent OOH Drives Purchase Intent for Hair Intent

Amplify brand sentiment and purchase intent among W18-54 at key retail locations.

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OOH Drives Recall for Ice Cream Brand OOH Drives Recall for Ice Cream Brand

Increase brand awareness for a favorite ice cream brand, and ensure recall at time of purchase.

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OOH Increases Recall for Chocolate Snack OOH Increases Recall for Chocolate Snack

Increase awareness and drive purchase of a chocolate snack brand in the Boston DMA.

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OOH Drives Consideration of CPO Vehicles OOH Drives Consideration of CPO Vehicles

Increase favorable and purchase consideration for certified pre-owned vehicles in Milwaukee.
Drive the value of getting not just a used vehicle but a CPO vehicle by increasing awareness of the option to buy certified.

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