Proof OOH Works


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Archived Articles Count: 37


Charter Communications SMB Charter Communications SMB

Charter Communications and Time Warner Cable merged to form a new cable agency called Spectrum. One of the key new offerings by Spectrum was its new "Small-Medium Business" option. The company was tasked with utilizing OOH to build awareness of the rebranding.

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ESPN Network ESPN Network

ESPN was looking to target ad agencies and media buyers during the 2017 Upfront season in New York and Chicago. Locations were hyper-targeted to reach select agencies and buyers just prior to the network's Upfront presentations.

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TV Land Series Younger TV Land Series Younger

TV Land needed a fun, creative, and unique way to promote the upcoming new season of its hit show Younger. The company wanted new viewership, but also had to engage with fans who were already immersed in the show’s previous three seasons.

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Amazon Video's Sneaky Pete Amazon Video's Sneaky Pete

The advertising objective for Amazon Video's Sneaky Pete was to drive streams, Prime trials, and consumer buzz. The company wanted to create viewership and brand linkage with Amazon Prime Video through OOH.

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Netflix's Narcos Season Two Netflix's Narcos Season Two

The infamous Colombian drug lord Pablo Escobar died in 1993. The company was tasked with bringing him back to life by creating buzz around the launch of Narcos season two on Netflix.

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104.7 The Fish 104.7 The Fish

104.7 The Fish envisioned a campaign where static billboards would instigate creative thought. Social media would be the ideal outlet for viewers to express these thoughts. It created the concept of #ShowYourFish.

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KBAQ Radio wanted to increase its audience share and daily cume numbers with eye-catching OOH artwork that would resonate with potential listeners.

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Power 106 Power 106

Power 106 was an up-and-coming hip hop station in Los Angeles. The client needed a creative edge to rise above the competition and recruit new listeners. The client wanted to reach the target audience in a way that was bold and cost-effective with OOH.

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Amazon Studios' Bosch 3 Amazon Studios' Bosch 3

Season three of Bosch was based on Michael Connelly's best-selling novels The Black Echo and A Darkness More Than Night. The company was tasked with elevating Bosch's audience within the TV landscape by generating buzz and showcasing the series as a notable Amazon Signature series.

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BeIN Sports BeIN Sports

To inform soccer fans of the upcoming Copa America playoffs exclusively on BeIN Sports programming, a timely, wide-ranging OOH campaign was developed to run in major US markets.

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Chattanooga Times Free Press Chattanooga Times Free Press

Chattanooga Times Free Press' ultimate objective was to sell more papers and increase subscriptions through a digital OOH campaign.

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A&E The Glades A&E The Glades

The overall objective was to establish A&E as a major player in the scripted drama genre by driving above-average ratings to the premiere episode of The Glades.

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Amazon Studios Instant Video Amazon Studios Instant Video

Amazon used OOH to establish a strategy to mix high profile, highly visible locations to reach their target audience.

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TNT TNT "The Last Ship"

“The Last Ship” was TNT’s first foray into the post-apocalyptic world and conspiracy themes which are currently dominating pop culture. The challenge was to break through the noise created by competitors and generate awareness, consideration and ultimately tune-in for the June 22 premiere.

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Seinfeld Seinfeld

Seinfeld is a hugely successful, well-known brand, but after 25 years it’s an aging property. The challenge for this campaign was to revitalize the Seinfeld brand – making it appear fresh, buzzworthy, and relevant to today’s consumers.

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PBS - Masterpiece Downton Abbey PBS - Masterpiece Downton Abbey

PBS: Masterpiece Downton Abbey, an established television drama import that had been gaining in popularity, was returning for a fourth season. The continuing growth and success of the show was of critical importance, as it had become a major driver for awareness and support of PBS in an increasingly difficult fundraising environment.

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Lifetime Lifetime "Witches of the East End"

In a competitive landscape of supernatural-themed programming featuring vampires, zombies, and werewolves, Lifetime saw an opportunity to capitalize on a similarly themed niche: witches.

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Who Wants to be a Superhero? Who Wants to be a Superhero?

The campaign needed to reach both a general market audience and science fiction fans who would have a more personal interest in the show.

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Weeds Weeds

The objective was to create tremendous buzz around the return of Weeds and make the show appear “larger than life.” The campaign needed to go after both hip urbanites attracted to the show’s provocative storylines and dark humor as well as entertainment enthusiasts attracted by the quality of the show.

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Dexter Dexter

Showtime, gearing up to launch the premiere of its tenth and final season of Dexter in June of 2013, wanted to thank its core audience -- referred to as “Dexciples” -- by giving them an opportunity to interact with Dexter like never before.

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Game of Thrones Game of Thrones

Game of Thrones, an HBO original series based on George R.R. Martin’s best-selling “A Song of Ice and Fire,” showcases seven noble families fighting for control of the mythical land of Westeros and the struggle for the Iron Throne. Kings and queens, knights and renegades, liars, lords and honest men...all play the “game of thrones.”

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NBC Smash & The Voice NBC Smash & The Voice

NBC wanted to ensure high viewer rates for the second season of The Voice and the debut of its new show Smash

NBC Smash & The Voice

TBS MLB Postseason TBS MLB Postseason

TBS wanted something big and “out of the box” with the ability to switch creative daily to show MLB Postseason updates. 

TBS MLB Postseason

Versus NHL Versus NHL

The NHL regular season, along with the Stanley Cup Playoffs and NHL All Star Game, are core elements of Versus’ programming. Dating back to 2005-2006, regular season ratings have consistently grown each year leading up to the most recent 2009-2010 season. 

Versus NHL

TNT Falling Skies TNT Falling Skies

TNT wanted to create excitement behind the launch of a new sci-fi show executive produced by Hollywood heavyweight Steven Spielberg. This was the tentpole show of the network’s launch season and the network wanted to position it as the network event of the summer.

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