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Local Case Studies

 

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PUMA PUMA

How does PUMA announce its big partnership in true New York fashion?


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New York Road Runners New York Road Runners

How can New York Road Runners engage visitors and participants to creative buzz or this world renowned event?


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State Lottery State Lottery

A state lottery was launching a new scratch-off game, and needed help with driving awareness and ticket sales among players. While aspects of the client’s marketing mix are set for driving awareness via billboard and online digital ads, they needed a platform that gets their campaign closer to the point of sale at convenience stores, while also reaching a captive audience of players.


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Segment Segment

In a world of constant push notifications, both mobile and TV advertisements create nothing but noise. Many brands and marketers today face the ultimate challenge: how to connect with consumers in the real world while also standing out amidst competitors.


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San Diego Padres San Diego Padres

Going into their 2019 season, The Padres were looking to create excitement around their team and their players within the loyal local community after a few seasons of a mediocre overall record. 


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Sacramento Municipal Utility District Sacramento Municipal Utility District

The Sacramento Municipal Utility District was a long-time advertiser with OOH, but also utilized radio, print and TV advertising. They were also investing in digital advertising because of the optimization it offers.


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Veuve Clicquot Veuve Clicquot

Madame Clicquot was a trailblazing businesswoman who basically birthed the champagne industry, at a time when the words “business” and “woman” were rarely used in the same sentence.


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Engagement Marketing Engagement Marketing

A partnership between an OOH specialist agency and a communications agency was focused on showcasing the success generated by the integration of experiential marketing and social media.


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Georgia Tech Athletic Association Georgia Tech Athletic Association

The Georgia Tech Athletic Association wanted to drive excitement for their new football recruits as well as Georgia Tech fans in the Atlanta market for the upcoming 2020 football season.


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Jacksonville Department of Animal Care & Protective Services Jacksonville Department of Animal Care & Protective Services

When a new Jacksonville Director of Public Affairs was hired, it was important to provide education on the city’s digital OOH assets and the partnership with the Jacksonville Sheriff’s office. Many public safety initiatives had been implemented with the Sheriff’s office, along with the Office of Emergency Management during hurricane season.


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Dunkin' Dunkin'

During the season when America runs on pumpkin, Dunkin’ wanted to make consumers in Washington, DC aware of the limited-time pumpkin flavored drinks and food items available in their store locations.


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DK Convenience Stores DK Convenience Stores

DK convenience stores was in the process of changing their name. This name change required the brand to generate awareness to retain their customer base.


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ABC Carpet and Home ABC Carpet and Home

ABC Carpet & Home is a beautiful six-story furniture and carpet store near Union Square and the Flatiron design district in New York City. In 2019 a major renovation was underway on several of the top floors within the retail location; inventory had to be condensed to three floors to make room for renovations.


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AR Cannabis AR Cannabis

Located in Little Rock, Arkansas, AR Cannabis receives, reviews, and approves applicants seeking a Cannabis Card for medical marijuana purposes. The target customer base crosses many demographic segments with multiple health needs including Alzheimer's, cancer, Crohn's, and more.


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Kruter Motors Kruter Motors

The automotive category is a key target for increasing OOH share of media spend. Coinciding with April Fool's Day, a fake concept car, Kruter Motors, was launched to generate curiosity and word-of-mouth.

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Janovic Paint & Home Decorating Stores Janovic Paint & Home Decorating Stores

Janovic’s campaign objectives for the OOH campaign were to drive brand awareness and generate foot traffic to their nine store locations in Manhattan.

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Minneapolis St. Paul Plumbing Minneapolis St. Paul Plumbing

Minnesota has two main season changes that affect homeowners. Changing from warming your house in the winter and cooling your house in the summer.

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Kevitch Chung & Jan Kevitch Chung & Jan

KC&J wanted to gain market share of other areas of town by placing OOH on the main roadway to increase awareness of the practice.

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104.7 The Fish 104.7 The Fish

In the Christian radio industry, Christmas time is the most popular time of the year. People who do not normally listen to Christian radio tune in because they want to hear their favorite Christmas music.

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Fibre Federal Bank Fibre Federal Bank

Fibre Federal opened new branches in Oregon and were looking for ways to increase loan closures in the market. The bank was hoping to make the most of its dollars and drive consumers to its locations.

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Handi Helper Handi Helper

Handi Helper was trying to create its own business. The company had faced many challenges not having a website, no logo, and had never done any type of marketing before.

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Wholesale Wine & Spirits Wholesale Wine & Spirits

Wholesale Wine and Spirits had two stores locations, and wanted to enter the market in a new location because of the proximity of the current office and growth potential.

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Wesley Works Wesley Works

Wesley Works needed to get its name out in a big way to compete with the long time established real estate agencies in Pennsylvania and rise to the number one spot.

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Vroom Vroom

Vroom was looking to use OOH to amplify its brand. The website wanted consumers to know that it could buy their new car online with free nation-wide delivery and a one-week in-home test drive.

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Victim Service Center Victim Service Center

The Victim Service Center has been a local non-profit in Orlando for over 15 years. The center's goal was to keep the public informed of its resources available should the unthinkable happen.

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