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Local Case Studies

 

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Archived Articles Count: 42

 



Lily's Hope Lily's Hope

Lily's Hope wanted to increase participation in it's 5K walk or run, and create general awareness of the organization.

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American Heart Association of Cincinnati American Heart Association of Cincinnati

The American Heart Association of Cincinnati wanted to spread awareness that heart disease affects people of all ages and races. The organization also wanted to get more members of the community involved with the Heart Mini Marathon which was created to raise life-saving funds needed to help fight the #1 & #5 killers, heart disease and stroke.

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The Palladio Group The Palladio Group

The Palladio Group is a collective group of business located in the Cooper Young district of Midtown Memphis. The idea of the campaign was not only to get the Palladio name spread outside the Cooper Young area, but also to inform people they were connected.

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The Montana Dinosaur Trail The Montana Dinosaur Trail

The Montana Dinosaur Trail in Missouri River Country was struggling with ticket sales and seeing a decline in out of state visitors.

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Auto Glass Express Auto Glass Express

Auto Glass Express had recently opened in Phoenix and wanted to become the number one auto glass installer in the metro area.

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The High Museum of Art The High Museum of Art

The High Museum of Art in Atlanta was looking to expand it’s branding and promotions in order to increase ticket sales as well as generate traffic to the website and social media postings.

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Carolina Health Insurance Carolina Health Insurance

Carolina Health Insurance wanted to create name awareness in the area in order to increase the number of health insurance enrollments during the open enrollment period and beyond.

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Panhandle Crime Stoppers Panhandle Crime Stoppers

Panhandle Crime Stoppers wanted to update it’s identity within the community as a civilian-based organization, not strictly law enforcement. The organization wanted to reach all members of the community who may have knowledge of an unsolved crime.

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The Big Barn Country Store The Big Barn Country Store

The owner of Big Barn Country Store felt that even though the store had been in it’s location for many years, there were many in the community who still didn’t know the store existed.

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Wind Creek Casino & Hotel Montgomery Wind Creek Casino & Hotel Montgomery

Creek Casino Montgomery opened its doors as the newly renovated Wind Creek Casino & Hotel Montgomery. Using the casino’s new blues theme, a unique OOH campaign was created showcasing Wind Creek Montgomery as the entertainment destination in Central Alabama.

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Richmond Art Museum Richmond Art Museum

Located in the middle of three DMAs, the Richmond Art Museum faced competition from a variety of art attractions in surrounding areas.

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Oklahoma State Fair Oklahoma State Fair

The Oklahoma State Fair was looking for a new way to drive consumer engagement on social media.

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The Legend of Zelda - The Symphony of Goodness The Legend of Zelda - The Symphony of Goodness

The Legend of Zelda - Symphony of the Goodness is a unique theatrical experience that appeals to a general audience and the advertising team expressed that there was a market where it was looking for a little something extra.

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Awesome Con DC Awesome Con DC

Last year, Awesome Con DC used OOH for the events promotion, and wanted to use it again to get similar results in promotion of their annual DC event at the convention center.

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Palmetto State Armory Palmetto State Armory

Palmetto State Armory wanted to increase sales during the Christmas season.

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Gentry Heating Inc. Gentry Heating Inc.

In October of 2013 Gentry Heating discovered that it had lost market share in the northern sector of their Asheville, NC market. The business had been located in North Asheville from 1963-1997 and then moved to the east side of town.

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River Rouge School System River Rouge School System

River Rouge Schools was in a $1 million dollar district deficit and needed to implement an effective marketing plan to increase enrollment and reduce the deficit.

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Interior Design Interior Design

Interior Design was historically a heavy broadcast TV and radio advertiser. OOH had never been a part of the company’s media mix and Interior Design was reluctant to try it but after meeting with media company Interior Design was willing to run a digital campaign.

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Poison Ivy Control Poison Ivy Control

Poison Ivy Control wanted to increase it’s brand awareness throughout various markets in the state of Michigan.

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DC Health Benefits Exchange DC Health Benefits Exchange

DC Health Benefit Exchange wanted to increase awareness amongst the program’s targeted demographics of low income households.

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Valvoline Valvoline

Valvoline’s goal was to increase traffic at it’s 26 locations in a highly competitive market.

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Delaware Valley Sports Center Delaware Valley Sports Center

Delaware Valley Sports Club (DVSC) had used traditional media and was heavy on radio advertising but needed to diversify the ways in which it was reaching potential clients.

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Pittsburgh Barbecue Co. Pittsburgh Barbecue Co.

Pittsburgh Barbecue Co. was struggling to gain new clients for its year-round catering service with the same quality of food as the two popular take out restaurants.

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National Research Institute National Research Institute

National Research Institute’s (NRI) target audience is the underserved, uninsured, and mature population -- a demographic social media struggles to reach.

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Bulldog Deli Bulldog Deli

Bulldog Deli was trying to drive awareness of the business and ultimately grow daily sales.

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