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Local Case Studies

 

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International Spy Museum International Spy Museum

After 17 years at their original location, the International Spy Museum moved across town to a brand new, bigger and better, purpose-built home, with a totally immersive and completely re-imagined exhibit experience. The campaign was designed to increase awareness of the new location opening and urge people to purchase tickets.

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Dan Laughlin for State Senate Dan Laughlin for State Senate

Dan Laughlin is a Republican Pennsylvania State Senator running for re-election in 2020. His campaign knew Democrats would be conducting polls at the end of 2019 in the Erie County area to see if their potential candidates were strong enough to challenge him in 2020.

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Molly's Spirits Molly's Spirits

A new Colorado law allowed for the purchase of beer in grocery stores. Molly's was concerned sales could decrease due to the convenience of consumers buying beer when food shopping.

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Kruter Motors Kruter Motors

The automotive category is a key target for increasing OOH share of media spend. Coinciding with April Fool's Day, a fake concept car, Kruter Motors, was launched to generate curiosity and word-of-mouth.

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Janovic Paint & Home Decorating Stores Janovic Paint & Home Decorating Stores

Janovic’s campaign objectives for the OOH campaign were to drive brand awareness and generate foot traffic to their nine store locations in Manhattan.

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USPS USPS

USPS is one of the largest business enterprises under the operation of the US federal government, with over 600,000 employees. When it comes to USPS employment, average compensation is higher than that of comparable private-sector workers, with very competitive benefits packages. Despite these benefits, the USPS needed to give their recruitment marketing messaging strategy a boost.

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Minneapolis St. Paul Plumbing Minneapolis St. Paul Plumbing

Minnesota has two main season changes that affect homeowners. Changing from warming your house in the winter and cooling your house in the summer.

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CorePower Yoga CorePower Yoga

CorePower Yoga was opening up a new studio in Arlington, VA. Located in Clarendon, one of the nation's hottest areas for wealthy millennials, amongst a variety of fitness studios, CorePower Yoga sought a way to standout and gain buzz/members leading up to the grand opening.

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Rush Rush

At the time of this campaign, RUSH was a newly-launched mobile application. It connects on demand workers with work using AI to identify the best match for those seeking help and those looking to earn money.

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West Virginia Tourism West Virginia Tourism

West Virginia Tourism wanted to continue their growth of previous campaigns which led to significant increases in web traffic, social traffic, and visitors.

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Rio Hondo College Rio Hondo College

Rio Hondo College was looking to increase awareness and enrollment into the Accounting and Business Management courses, as they’d been experiencing declining enrollments for the past three years.

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YouthBuild Charter YouthBuild Charter

YouthBuild Charter wanted to raise awareness in the community about their free high school diploma program for students. This program assists those that may have dropped out, aged out, or been pushed out of traditional high schools, obtain their high school diploma.

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TravelWorld TravelWorld

TravelWorld hadn’t utilized out of home in the past. They had been approached before with ideas but nothing really sparked their interest. One of our digital bulletins is directly across the street from their office.

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Baskin Robbins Baskin Robbins

Baskin Robbins was launching a new product “Sundae Shake” that combined a milkshake with a sundae. How do you say “have your cake and eat it too” without saying that, to an audience that thinks drinking plants is cool?

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Library of Congress Library of Congress

The Library of Congress wanted to drive attendance to the baseball exhibition and the related programming throughout the year.

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MGM MGM

MGM National Harbor utilized high impact station dominations, digital liveboards, and 2-Sheet posters to deliver messages and experiences to DC commuters.

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Louisville Ballet Louisville Ballet

To promote Louisville Ballet’s new “Season of Romance,” the ballet company wanted to use out of home to generate intrigue and curiosity to generate sales. The goal of the campaign was to drive consumer conversation on social media around trying to figure out what the mysterious billboards were for.

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Dunkin’ Donuts Dunkin’ Donuts

The client wanted to standout with the general market audience in a highly competitive atmosphere. Leveraging a highly visible static bulletin located across the street from the client’s location, a dynamic and inflatable twist on creative to drive a more dynamic impact on the store brand.

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Classic Cottages Classic Cottages

The central objective was to introduce the new Classic Cottages development to the nearby communities. Banners and floor graphics were strategically placed at nearby rail stations to drive awareness to these communities and provide information for inquiries.

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Arlington County Police Department Arlington County Police Department

The main objective was to generate awareness of available positions at the Arlington County Police Department. The campaign used strategically placed rail and bud media, reaching a diverse set of potential recruits from the greater DC area.

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Simkovich Cranial Institute Simkovich Cranial Institute

Simkovich wanted to inform the Pittsburgh public about their business. With little known about head injuries, concussions, and CTE, Simkovich wanted to promote their expertise in this burgeoning healthcare category.

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WKMG NEWS 6 WKMG NEWS 6

WKMG NEWS 6 knew where the prospective households were located. These households are monitored for their TV viewing and were broken down by zip codes.

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University of Central Florida Athletics University of Central Florida Athletics

We decided to use digital boards for their flexibility in changing the message from week to week for game ticket sales for both football and then basketball.

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Rick Weaver Buick GMC Rick Weaver Buick GMC

A local, family owned auto dealership was going through a transition of leadership, from the son of the owner to the daughter of the owner.

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Rees Jewelry Rees Jewelry

Rees Jewelry is a local store that has operated in Nacogdoches since 1981. Despite their decades of operation, they found that much of the community didn’t know they existed.

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