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Local Case Studies

 

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Current Articles Count: 134

 



CorePower Yoga CorePower Yoga

CorePower Yoga was opening up a new studio in Arlington, VA. Located in Clarendon, one of the nation's hottest areas for wealthy millennials, amongst a variety of fitness studios, CorePower Yoga sought a way to standout and gain buzz/members leading up to the grand opening.

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Rush Rush

At the time of this campaign, RUSH was a newly-launched mobile application. It connects on demand workers with work using AI to identify the best match for those seeking help and those looking to earn money.

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West Virginia Tourism West Virginia Tourism

West Virginia Tourism wanted to continue their growth of previous campaigns which led to significant increases in web traffic, social traffic, and visitors.

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Rio Hondo College Rio Hondo College

Rio Hondo College was looking to increase awareness and enrollment into the Accounting and Business Management courses, as they’d been experiencing declining enrollments for the past three years.

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YouthBuild Charter YouthBuild Charter

YouthBuild Charter wanted to raise awareness in the community about their free high school diploma program for students. This program assists those that may have dropped out, aged out, or been pushed out of traditional high schools, obtain their high school diploma.

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TravelWorld TravelWorld

TravelWorld hadn’t utilized out of home in the past. They had been approached before with ideas but nothing really sparked their interest. One of our digital bulletins is directly across the street from their office.

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Baskin Robbins Baskin Robbins

Baskin Robbins was launching a new product “Sundae Shake” that combined a milkshake with a sundae. How do you say “have your cake and eat it too” without saying that, to an audience that thinks drinking plants is cool?

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Library of Congress Library of Congress

The Library of Congress wanted to drive attendance to the baseball exhibition and the related programming throughout the year.

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MGM MGM

MGM National Harbor utilized high impact station dominations, digital liveboards, and 2-Sheet posters to deliver messages and experiences to DC commuters.

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Louisville Ballet Louisville Ballet

To promote Louisville Ballet’s new “Season of Romance,” the ballet company wanted to use out of home to generate intrigue and curiosity to generate sales. The goal of the campaign was to drive consumer conversation on social media around trying to figure out what the mysterious billboards were for.

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Simkovich Cranial Institute Simkovich Cranial Institute

Simkovich wanted to inform the Pittsburgh public about their business. With little known about head injuries, concussions, and CTE, Simkovich wanted to promote their expertise in this burgeoning healthcare category.

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PBS Crawl Space PBS Crawl Space

PBS Crawl Space faced a competitor who dominated the market. Their competitor spent a lot of dollars advertising on all media except out of home. This gave PBS a chance to stand out where their competitors were not advertising.

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AAA Hudson Valley AAA Hudson Valley

AAA Hudson Valley was one of two AAA clubs in the area. AAA’s challenge in advertising was that they needed to reach people who live or work in the coverage area - those most likely to need their services.

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Lake Arrowhead Communities Chamber of Commerce Lake Arrowhead Communities Chamber of Commerce

In an analysis of vistorship, The Lake Arrowhead Chamber of Commerce determined a significant opportunity to target the most dense population in their proximity. The Inland Empire of Southern California is comprised of the larger portion of Riverside and San Bernardino counties with the total population exceeding 4 million people.

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Fun Spot Fun Spot

Fun Spot had previously used static billboards but wasn’t familiar with digital billboards. Several times a year they have promotions for special ticket prices. Digital billboards have flexibility and ease of messaging that could make a big impact in Fun Spot’s promotional ticket sales.

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Beef Jerky Outlet Beef Jerky Outlet

Beef Jerky Outlet opened a store inside the Tanger Outlet Mall in Washington, PA. They sell a variety of traditional and exotic products. The location presented a challenge because it is not visible tucked away toward the back of the mall.

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Club Metro Club Metro

Club Metro was planning to move their location from downtown Jersey City to a location near Newport Mall across from the PATH station. They had done some local advertising before (mail, super markets) but did not find much success. The challenge was that they didn’t know when they were moving based on construction issues but wanted to start bringing in memberships before the grand opening.

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CreditBox.com CreditBox.com

The unadvertised brand CreditBox.com intended to become a widely known and activated loan solution for customers’ holidays, emergencies and other life-style related uses. That success would be measured by visits, applications and interactions with the CreditBox.com website and its inbound and outbound channels during Q4 2018.

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Maid in Jersey City Maid in Jersey City

Maid in Jersey City is a small local advertiser with a small budget but wanted to grow visibility. Much of their targeted clientele pass through certain PATH stations. The company was a staff of two people so their goal was to produce more business but not more than they could handle.

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Deep River Waterpark Deep River Waterpark

Deep River Waterpark is the USA’s 2nd largest publicly-owned waterpark and is currently in its 25th season in 2019. The park features rides for all ages and intensity levels. They are in an extremely competitive marketplace, with many waterpark and other amusement venues in the region.

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ProspAir Jet Charter ProspAir Jet Charter

The client is a pilot who flies business executives from TF Green Airport for work trips. He has competition with other private jet companies, so he wanted to use his photo to show his customers who he is and that he stands behind his services.

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Frisco Fresh Market Frisco Fresh Market

Frisco Fresh Market is a local “Farmers Market Experience” located in the heart of family-friendly Frisco, Texas. They are a unique concept and fresh on the scene in one of Dallas’ hottest suburbs. They planned an out of home campaign because they needed to create brand awareness while utilizing a small budget to maximize their exposure.

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Accutemp Accutemp

The business of home comfort is mostly seasonal, driven by a heightened need if and when something goes wrong with the heating or air conditioning unit in the home. Accutemp, a local HVAC services provider in Baton Rouge, wanted to raise awareness about its full-service offerings that go beyond heating and air conditioning, and be top-of-mind among local homeowners all year-round.

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Amazon Web Services Amazon Web Services

Amazon Web Services (AWS) was gearing up for the ninth annual AWS Public Sector Summit in Washington, D.C on June 19-20, 2018. Global leaders from government, education, and nonprofit organizations come together for one of the largest public sector cloud events in the world. At the first Summit in D.C., only 50 people attended. Fast-forward nine years; Amazon was looking to host the biggest event to date. With D.C. being home to the federal government, there was a opportunity to tailor the event specifically for the government and defense audience.

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Greenridge Farm Greenridge Farm

Greenridge Farm produces fresh, handcrafted deli meat, sausage and cheese. Located in Chicagoland, Greenridge distributes across the nation. They’ve built their brand on producing all-natural, high-quality products, and sourcing only the freshest ingredients.

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