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Local Case Studies

 

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Current Articles Count: 153

 



Minneapolis St. Paul Plumbing Minneapolis St. Paul Plumbing

Minnesota has two main season changes that affect homeowners. Changing from warming your house in the winter and cooling your house in the summer.

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CorePower Yoga CorePower Yoga

CorePower Yoga was opening up a new studio in Arlington, VA. Located in Clarendon, one of the nation's hottest areas for wealthy millennials, amongst a variety of fitness studios, CorePower Yoga sought a way to standout and gain buzz/members leading up to the grand opening.

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Rush Rush

At the time of this campaign, RUSH was a newly-launched mobile application. It connects on demand workers with work using AI to identify the best match for those seeking help and those looking to earn money.

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West Virginia Tourism West Virginia Tourism

West Virginia Tourism wanted to continue their growth of previous campaigns which led to significant increases in web traffic, social traffic, and visitors.

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Rio Hondo College Rio Hondo College

Rio Hondo College was looking to increase awareness and enrollment into the Accounting and Business Management courses, as they’d been experiencing declining enrollments for the past three years.

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YouthBuild Charter YouthBuild Charter

YouthBuild Charter wanted to raise awareness in the community about their free high school diploma program for students. This program assists those that may have dropped out, aged out, or been pushed out of traditional high schools, obtain their high school diploma.

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TravelWorld TravelWorld

TravelWorld hadn’t utilized out of home in the past. They had been approached before with ideas but nothing really sparked their interest. One of our digital bulletins is directly across the street from their office.

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Baskin Robbins Baskin Robbins

Baskin Robbins was launching a new product “Sundae Shake” that combined a milkshake with a sundae. How do you say “have your cake and eat it too” without saying that, to an audience that thinks drinking plants is cool?

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Library of Congress Library of Congress

The Library of Congress wanted to drive attendance to the baseball exhibition and the related programming throughout the year.

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MGM MGM

MGM National Harbor utilized high impact station dominations, digital liveboards, and 2-Sheet posters to deliver messages and experiences to DC commuters.

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Louisville Ballet Louisville Ballet

To promote Louisville Ballet’s new “Season of Romance,” the ballet company wanted to use out of home to generate intrigue and curiosity to generate sales. The goal of the campaign was to drive consumer conversation on social media around trying to figure out what the mysterious billboards were for.

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Dunkin’ Donuts Dunkin’ Donuts

The client wanted to standout with the general market audience in a highly competitive atmosphere. Leveraging a highly visible static bulletin located across the street from the client’s location, a dynamic and inflatable twist on creative to drive a more dynamic impact on the store brand.

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Classic Cottages Classic Cottages

The central objective was to introduce the new Classic Cottages development to the nearby communities. Banners and floor graphics were strategically placed at nearby rail stations to drive awareness to these communities and provide information for inquiries.

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Arlington County Police Department Arlington County Police Department

The main objective was to generate awareness of available positions at the Arlington County Police Department. The campaign used strategically placed rail and bud media, reaching a diverse set of potential recruits from the greater DC area.

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Simkovich Cranial Institute Simkovich Cranial Institute

Simkovich wanted to inform the Pittsburgh public about their business. With little known about head injuries, concussions, and CTE, Simkovich wanted to promote their expertise in this burgeoning healthcare category.

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WKMG NEWS 6 WKMG NEWS 6

WKMG NEWS 6 knew where the prospective households were located. These households are monitored for their TV viewing and were broken down by zip codes.

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University of Central Florida Athletics University of Central Florida Athletics

We decided to use digital boards for their flexibility in changing the message from week to week for game ticket sales for both football and then basketball.

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Rick Weaver Buick GMC Rick Weaver Buick GMC

A local, family owned auto dealership was going through a transition of leadership, from the son of the owner to the daughter of the owner.

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Rees Jewelry Rees Jewelry

Rees Jewelry is a local store that has operated in Nacogdoches since 1981. Despite their decades of operation, they found that much of the community didn’t know they existed.

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Pittsburgh Symphony Pittsburgh Symphony

For 2018’s event, the Pittsburgh Symphony tried out of home for the first time for a bigger impact on their ticket sales. Though the event was on the north end of the city, the out of home campaign engaged potential attendees from all areas of Pittsburgh.

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PBS Crawl Space PBS Crawl Space

PBS Crawl Space faced a competitor who dominated the market. Their competitor spent a lot of dollars advertising on all media except out of home. This gave PBS a chance to stand out where their competitors were not advertising.

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AAA Hudson Valley AAA Hudson Valley

AAA Hudson Valley was one of two AAA clubs in the area. AAA’s challenge in advertising was that they needed to reach people who live or work in the coverage area - those most likely to need their services.

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Lake Arrowhead Communities Chamber of Commerce Lake Arrowhead Communities Chamber of Commerce

In an analysis of vistorship, The Lake Arrowhead Chamber of Commerce determined a significant opportunity to target the most dense population in their proximity. The Inland Empire of Southern California is comprised of the larger portion of Riverside and San Bernardino counties with the total population exceeding 4 million people.

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Fun Spot Fun Spot

Fun Spot had previously used static billboards but wasn’t familiar with digital billboards. Several times a year they have promotions for special ticket prices. Digital billboards have flexibility and ease of messaging that could make a big impact in Fun Spot’s promotional ticket sales.

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Beef Jerky Outlet Beef Jerky Outlet

Beef Jerky Outlet opened a store inside the Tanger Outlet Mall in Washington, PA. They sell a variety of traditional and exotic products. The location presented a challenge because it is not visible tucked away toward the back of the mall.

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