Proof OOH Works
 Home > Proof OOH Works > Case Studies > Consumer Goods & Services
      

Consumer Goods & Services

Current Articles | Archived Articles
Archived Articles Count: 36
Search:

 



Parker and Sons Parker and Sons

The client wanted to reach a younger demographic, homeowners, and the emerging Hispanic population in the Phoenix market. The goal of the campaign was to triple the amount of delivered impressions by placing the billboards in specific, strategic locations, while remaining within the client’s budget.

Download the PDF


Brooks: the Olympic Committee’s Rule 40 Brooks: the Olympic Committee’s Rule 40

Brooks wanted to make the world take notice of the injustice by creating a campaign that supported athletes and protested this rule. Its goal was to expose Rule 40 as much as possible on an extremely small budget.

Download the PDF


Urban Nirvana Urban Nirvana

Urban Nirvana is an upscale day spa with five locations in the Charleston area. Some of the spas stand out to the public more in light of their location, while others specialize in specific salon and massage services. The spas wanted to raise awareness of their services.

Download the PDF


24 Hour Fitness 24 Hour Fitness

24 Hour Fitness was facing stiff competition and wanted to remind gym-goers of its high-quality amenities and wide range of fitness classes. The team used proximity targeting, demographic targeting, and behavioral targeting to achieve its goal.

Download the PDF


Procter and Gamble Olay Procter and Gamble Olay

Women go to great lengths to protect their skin from aging- but the biggest impact on skin aging is the sun. Olay developed an OOH media program reminding women to add SPF to their daily routine.

Download the PDF


Pella Pella

Pella's strategy was simple: provide exposure for Pella through OOH during a trade show when it was not an official sponsor.

Download the PDF


Palmetto Mosquito Control Palmetto Mosquito Control

A local, family-owned pest control company, Palmetto Exterminators, recently branched out to create a new division of their business to focus solely on mosquito control.

Download the PDF


Maximus Real Estate Partners Parkmerced Maximus Real Estate Partners Parkmerced

Potential renters weren't aware of how large and spacious the apartments were at Parkmerced, so the the company needed to re-orient consumer knowledge of Parkmerced as a great place to live with more space.

Download the PDF


The Manley Law Firm The Manley Law Firm

Frank Manley heads the law firm at The Manley Firm in Flint, MI. Most people only know him through word of mouth as one of the top defense lawyers in the region. The team wanted to brand his name and drive people to his website.

Download the PDF


Labadie's Patio Furniture Labadie's Patio Furniture

Labadie's wanted to find ways to differentiate the store from its competition and drive more people to its website and store to increase sales. To do this, the team needed to create a more dynamic design.

Download the PDF


Hand & Stone Hand & Stone

Hand & Stone franchises wanted to promote new locations now open for business and promote their $49.99 introductory offer.

Download the PDF


Fantastic Sams' Fantastic Sams'

The primary objective was to drive more new customers and new revenue to Fantastic Sams' salons by introducing a new business logo.

Download the PDF


Dollar Shave Club Dollar Shave Club

Dollar Shave Club had never done OOH before and wanted to do a test to prove the effectiveness of the medium.

Download the PDF


Commers Commers

Commers provides water softners, salt, water filters and other ancillary products/services for water purification. The company wanted to promote its new message of being "Your Minnesota Water Treatment Experts."

Download the PDF


Brickmania LLC Brickmania LLC

The objectives of Brickmania's campaign were to increase aided and unaided awareness for the brand and expand the niche audience to a larger group.

Download the PDF


5miles 5miles

The goal of the campaign was to use the "Being Sold Now on 5miles" tagline to inform the target demographic that the 5miles app is an active and relevant means by which to buy and sell goods locally.

Download the PDF


Equinox Equinox

Equinox aimed to step outside the typical fitness category narrative and illustrate that commitment means so much more than frequenting the gym.

Download the PDF


Activision DJ Hero 2 Activision DJ Hero 2

Activision wanted to promote the launch of the new DJ Hero 2 game for the 2010 holiday season with a street-level media campaign, targeting the more hip and trendy nightlife areas due to the content of the game.

Download the PDF


Coastline Community College Coastline Community College

Coastline Community College felt there was no brand recognition within its market. Coastline Community College’s goals were to get more people talking about the school, increase recognition, and boost enrollment.

Download the PDF


Service King Service King

In 2014, Service King acquired existing collision repair centers and re-branded them as Service King locations in markets that had no prior awareness of the brand. They needed to create immediate awareness and communicate to drivers why they should choose Service King, and wanted to reach those drivers when they are most inclined to think about auto repair - while inside their vehicles.

Download the PDF


Armani Acqua di Gio Armani Acqua di Gio

During the key holiday season, Armani Fragrances wanted to ensure that Acqua di Gio remained top of mind in a competitive door space while maintaining sales during a holiday season that was projected to see a decrease in YOY sales.


Head & Shoulders Head & Shoulders

“Ride the Whiff” by Head & Shoulders was a first to market fully wrapped branded subway train to Citi Field. The campaign integrated OOH, experiential events, social media and social responsibility.

Download the PDF


OraQuick OraQuick

OraQuick is the first at-home test for HIV approved by the FDA. The test is meant to be conducted in the privacy of one’s home and does not require a blood sample. Making the public aware of the product and narrowing down the target areas and groups most affected by the virus was a bit of a challenge.

Download the PDF


Children's Services Council of Palm Beach County Children's Services Council of Palm Beach County

Children’s Services Council of Palm Beach County collaborated with community partners to develop a universal campaign to address child safety initiatives in an effort to leverage information and resources to make a bigger impact.

Download the PDF


Beaumont Hospital Vein Center Beaumont Hospital Vein Center

30 million Americans have problems with varicose veins in their legs that are both unattractive, painful, and most importantly, unhealthy. Yet less than 10 percent of those people do something about it. Many do not realize that a simple, minimally invasive procedure can correct the problem.


Download the PDF



<< First < Prev [Page: 1 of 2] Next > Last >>