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Pella Windows and Doors Pella Windows and Doors

Pella Windows and Doors decreased their marketing spend to 35 percent of their typical budget when the pandemic hit. However, they didn’t reduce their out of home advertising budget. Out of over 75 branches nationwide, Pella Windows and Doors of Wisconsin is the only branch actively handling its own marketing decisions. The other branches rely solely on Pella Corporates directives and agencies of record. The objective of the campaign was to promote Pella’s showroom in Appleton and a new Pella Experience Center that opened at the branch’s headquarters in Green Bay.


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Eaze - 2020 OOH Measurement Award Eaze - 2020 OOH Measurement Award

Marketing for cannabis brands, while a new and fast-rising space, can be particularly challenging, as they must find legal, yet powerful and innovative ways to elevate their new found status as essential businesses and get their messages out to consumers.


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Revive Kombucha Revive Kombucha

Revive Kombucha is a growing beverage brand based in Petaluma, CA. They distribute to all major grocery stores across California along with other states and provide a healthy alternative beverage with a diverse palette of flavors.


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Framebridge Framebridge

Framebridge, a five year old e-commerce company, launched their first retail stores in DC and Bethesda in the spring of 2019. Existing Framebridge customers frequented the stores but brand awareness needed to grow in order to drive new prospects online and to the stores. OOH presented an opportunity for mass exposure in the DC and Bethesda markets.


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Vita Coco Vita Coco

Vita Coco, the world’s global leader in coconut water has been facing fierce competition as more brands continue to enter the market and launch new coconut water beverages. To stay competitive and expand its consumer base, the company made a new launch of its own, the Vita Coco Sparkling line.

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Urban Stems Urban Stems

UrbanStems was looking to increase brand awareness and spur higher levels of new customer growth during the back half of the year. Historically, Q3 and Q4 have the lowest demand for floral sales.

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Nordstrom Rack Nordstrom Rack

In March 2017, Nordstrom Rack opened a new store location at The Shoppes in Lancaster, PA. In an effort to drive traffic to the new store location and generate immediate sales success, Nordstrom retained Lamar Advertising who, along with partners, designed and executed a Digital Out of Home campaign leveraging geofencing technology and real-time location data to attract attention of a specific target consumer set patronizing competitive stores in the neighboring area and to drive visits to the new store.

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Dollar Rental Dollar Rental

In the competitive landscape of rental car companies, traditional media is historically leveraged as a means to build significant awareness and consideration with the objective of gaining market share. The absence of Dollar from mainstream media has meant the brand’s consideration and demand generation has deteriorated year-on-year for a number of years. Competitors are increasing awareness and, ultimately, market share at the cost of Dollar.

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Celebrity Motor Car Celebrity Motor Car

Celebrity Motor Car is a New Jersey-based luxury auto group owning multiple dealerships selling high-end brands such as Mercedes, Maserati, BMW, Lexus and Alfa Romeo. The auto group’s challenge was to increase web traffic to CelebrityMotorCar.com. Having consumers visit their main website allows them to view other brands associated with the auto group as well as different service and financing opportunities.

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Parker and Sons Parker and Sons

The client wanted to reach a younger demographic, homeowners, and the emerging Hispanic population in the Phoenix market. The goal of the campaign was to triple the amount of delivered impressions by placing the billboards in specific, strategic locations, while remaining within the client’s budget.

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Brooks: the Olympic Committee’s Rule 40 Brooks: the Olympic Committee’s Rule 40

Brooks wanted to make the world take notice of the injustice by creating a campaign that supported athletes and protested this rule. Its goal was to expose Rule 40 as much as possible on an extremely small budget.

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Urban Nirvana Urban Nirvana

Urban Nirvana is an upscale day spa with five locations in the Charleston area. Some of the spas stand out to the public more in light of their location, while others specialize in specific salon and massage services. The spas wanted to raise awareness of their services.

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24 Hour Fitness 24 Hour Fitness

24 Hour Fitness was facing stiff competition and wanted to remind gym-goers of its high-quality amenities and wide range of fitness classes. The team used proximity targeting, demographic targeting, and behavioral targeting to achieve its goal.

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Procter and Gamble Olay Procter and Gamble Olay

Women go to great lengths to protect their skin from aging- but the biggest impact on skin aging is the sun. Olay developed an OOH media program reminding women to add SPF to their daily routine.

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Pella Pella

Pella's strategy was simple: provide exposure for Pella through OOH during a trade show when it was not an official sponsor.

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Palmetto Mosquito Control Palmetto Mosquito Control

A local, family-owned pest control company, Palmetto Exterminators, recently branched out to create a new division of their business to focus solely on mosquito control.

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Maximus Real Estate Partners Parkmerced Maximus Real Estate Partners Parkmerced

Potential renters weren't aware of how large and spacious the apartments were at Parkmerced, so the the company needed to re-orient consumer knowledge of Parkmerced as a great place to live with more space.

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The Manley Law Firm The Manley Law Firm

Frank Manley heads the law firm at The Manley Firm in Flint, MI. Most people only know him through word of mouth as one of the top defense lawyers in the region. The team wanted to brand his name and drive people to his website.

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Labadie's Patio Furniture Labadie's Patio Furniture

Labadie's wanted to find ways to differentiate the store from its competition and drive more people to its website and store to increase sales. To do this, the team needed to create a more dynamic design.

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Hand & Stone Hand & Stone

Hand & Stone franchises wanted to promote new locations now open for business and promote their $49.99 introductory offer.

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Fantastic Sams' Fantastic Sams'

The primary objective was to drive more new customers and new revenue to Fantastic Sams' salons by introducing a new business logo.

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Dollar Shave Club Dollar Shave Club

Dollar Shave Club had never done OOH before and wanted to do a test to prove the effectiveness of the medium.

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Commers Commers

Commers provides water softners, salt, water filters and other ancillary products/services for water purification. The company wanted to promote its new message of being "Your Minnesota Water Treatment Experts."

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Brickmania LLC Brickmania LLC

The objectives of Brickmania's campaign were to increase aided and unaided awareness for the brand and expand the niche audience to a larger group.

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5miles 5miles

The goal of the campaign was to use the "Being Sold Now on 5miles" tagline to inform the target demographic that the 5miles app is an active and relevant means by which to buy and sell goods locally.

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