|
|
EyeBuyDirect
EyeBuyDirect is a direct-to-consumer (DTC) eyeglass company. They do everything in-house from concept, to design, and manufacturing.
Download the PDF
|
|
|
The Black Tux
This transformational direct-to-consumer brand had be built entirely online.
Download the PDF
|
|
|
.jpg?imgw=150)
CHILL
OrderChill.com is a cannabis delivery service in San Francisco, CA. Their main competition in the cannabis space is physical dispensaries in the San Francisco market.
Download the PDF
|
|
|
Zenni Optical
Zenni is a direct to consumer (DTC) eyewear company that has sold over 25 million pairs of glasses.
Download the PDF
|
|
|
Stitch Fix
Stitch Fix, the online personal styling service, experienced remarkable growth in five short years.
Download the PDF
|
|
|
Veritas Farms
Veritas Farms is a vertically integrated, full spectrum hemp oil product developer and seller. They grow their own hemp using sustainable farming methods, and remain committed to their community and locally sourced materials.
Download the PDF
|
|
|
7-Eleven
7-Eleven was launching a delivery app, 7NOW, in Los Angeles through which customers could order a variety of products available at participating 7-Eleven stores.
Download the PDF
|
|
|
Poo-Pourri
Poo-Pourri is a well-known but growing bathroom fragrance brand, founded in 2007. They were trying to find unique new ways to reach consumers and solidify being a preferred choice for household bathroom sprays.
Download the PDF
|
|
|
.jpg?imgw=150)
Vita Coco
Vita Coco, the world’s global leader in coconut water has been facing fierce competition as more brands continue to enter the market and launch new coconut water beverages. To stay competitive and expand its consumer base, the company made a new launch of its own, the Vita Coco Sparkling line.
Download the PDF
|
|
|
Urban Stems
UrbanStems was looking to increase brand awareness and spur higher levels of new customer growth during the back half of the year. Historically, Q3 and Q4 have the lowest demand for floral sales.
Download the PDF
|
|
|
Nordstrom Rack
In March 2017, Nordstrom Rack opened a new store location at The Shoppes in Lancaster, PA. In an effort to drive traffic to the new store location and generate immediate sales success, Nordstrom retained Lamar Advertising who, along with partners, designed and executed a Digital Out of Home campaign leveraging geofencing technology and real-time location data to attract attention of a specific target consumer set patronizing competitive stores in the neighboring area and to drive visits to the new store.
Download the PDF
|
|
|
Dollar Rental
In the competitive landscape of rental car companies, traditional media is historically leveraged as a means to build significant awareness and consideration with the objective of gaining market share. The absence of Dollar from mainstream media has meant the brand’s consideration and demand generation has deteriorated year-on-year for a number of years. Competitors are increasing awareness and, ultimately, market share at the cost of Dollar.
Download the PDF
|
|
|
Celebrity Motor Car
Celebrity Motor Car is a New Jersey-based luxury auto group owning multiple dealerships selling high-end brands such as Mercedes, Maserati, BMW, Lexus and Alfa Romeo. The auto group’s challenge was to increase web traffic to CelebrityMotorCar.com. Having consumers visit their main website allows them to view other brands associated with the auto group as well as different service and financing opportunities.
Download the PDF
|
|
|
NIVEA
A challenger brand in a commodity category, NIVEA sought to differentiate themselves by elevating their product benefit to a meaningful consumer benefit: more kissable lips.
Download the PDF
|
|
|
Maybelline New York
The main objective was to create awareness and generate buzz about Maybelline New York’s Fashion Week sponsorship by creating a visually striking campaign that would deliver feelings of femininity and fashion relevance.
Download the PDF
|
|
|
Panasonic Lumix
Panasonic’s Lumix cameras are known to industry insiders and camera buffs as high quality, reliable and user-friendly products.
Download the PDF
|
|
|
Sears Craftsman
As an iconic tool brand that’s been around for over 80 years, Craftsman doesn’t have to say much, but still needed to remind people exactly what the brand stands for.
Download the PDF
|
|
|
National-Louis University
National-Louis University (NLU), primarily based in the greater Chicago area, is a university specializing in business, education, and specific fields in the liberal arts.
Download the PDF
|
|
|
United States Navy - National 2009 Outdoor Media Plan of the Year Winner
In the spring of 2008, NAVYForMoms.com was launched as a social networking website designed to give moms, dads, relatives and friends who have loved ones in the Navy a place to gather accurate information, share stories and gain support from their peers.
Download the PDF
|
|
|
.jpg?imgw=150)
ASICS
The name ASICS is an acronym of the Latin phrase, “anima in corpore sano” which translates to “a healthy soul in a healthy body” or “a sound mind in a sound body.”
Download the PDF
|
|
|
Pedigree--Dogs Rule!
Pedigree wanted to focus its efforts on dogs and not so much on the product for this campaign. The major challenge the company faced was identifying media that could create awareness of its commitment to dogs in top markets.
Download the PDF
|
|
|
.jpg?imgw=150)
Allstate Insurance Gas Station Domination
The passive attitude of most insurance companies – waiting for bad things to happen and then reacting – leaves consumers feeling vulnerable.
Download the PDF
|