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Business & Technology

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Zoosk Zoosk

Zoosk, the top grossing and most trafficked dating app in the US, needed to breakthrough to its target in a meaningful way during the holiday season with OOH.

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SunPower SunPower

The objective of the campaign was to drive awareness and preference for SunPower. The team wanted to be bold and have an impact, letting consumers know they have a choice to demand the best.

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Movoto Movoto

Movoto is a web-based real estate platform for buying and selling homes. The company seemed to be relatively unknown in the Fresno market where it decided to expand to and utilized OOH to change this.

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iDoctor iDoctor

iDoctor, a cell phone/tablet repair local shop in Minnesota, wanted to bring something unique to its locations and came across an opportunity to waterproofs phones, tablets, and Apple/Samsung watches.

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Google Play Music Google Play Music

Google wanted to increase awareness of its Google Play Music and the app's features.

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Oracle Oracle

Oracle built the first “Cash for Clunkers” glass mobile truck housing three model HP servers, an industrial waste can and computer-related garbage. The truck drove around Las Vegas on predetermined routes to catch the eyes of the HP Discover Conference attendees and create chatter.

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Marriott International Marriott International

The objective was to increase brand awareness of SpringHill Suites’ inspiring design, spacious suites and affordable style among frequent business travelers to drive consideration and trial. Marriott also sought to increase reach across generations X and Y, and to boost competitive advantage by differentiating the client from other hotel chains.

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Central Michigan University Central Michigan University

Central Michigan University was looking for a couple unique and strategic ways to bolster enrollment and enhance recognition.

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University of Colorado Denver University of Colorado Denver

Knowing their audience travels for business frequently, University of Colorado Denver created a “can’t miss” execution at the airport to ensure opinion and business leaders take notice.

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Samsung Galaxy S5 Samsung Galaxy S5

Samsung had a narrow window of time to convey battery superiority before the competitor could fix their issue. Samsung knew fans of the competitor would not be open to hearing about technical features. They had to find a way to showcase Samsung’s advantage when cpnsumers would be open to listening.

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Samsung Galaxy S III Samsung Galaxy S III

To promote the NFC capability of the Samsung Galaxy S III, Samsung placed posters embedded with NFC chips on OOH formats with heavy pedestrian traffic, such as malls, airports, subway stations, cinemas, college campuses, etc.

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Cisco - 2014 OOH Media Plan of the Year Cisco - 2014 OOH Media Plan of the Year

Cisco Live was Cisco’s 25th Annual Conference, held at Moscone Convention Center in San Francisco. It is the premier education and training destination for IT professionals worldwide. The 2014 conference theme centered on showing how Cisco is transforming its customers’ business and enabling a huge market transition called the “Internet of Everything.”

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Ken Nugent Ken Nugent

Kenneth S. Nugent P.C., Attorneys at Law, was one of many personal injury law firms in the state of Georgia, each of which seemed to employ the same advertising strategy to reach potential clients. The massive amount of cut-and-paste “slogan and phone number” ads had created a cluttered advertising environment, and following the same strategy would make it difficult for the firm to differentiate itself from the competition.

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A&E Bates Motel A&E Bates Motel

On the heels of the Longmire premiere in 2012, A&E’s most watched scripted debut ever, the network continued to strive to be a destination for premium scripted content in competition with other top cable networks like AMC, FX, HBO, and Showtime. In 2013, A&E bolstered its catalogue of original scripted series and broadened its drama block with the premiere of Bates Motel, a contemporary prequel to the Alfred Hitchcock film Psycho. The premiere episode aired on March 18, 2013.

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The 2013 NCAA Men’s Final Four basketball tournament was held in Atlanta at the Georgia Dome. AT&T, a corporate champion sponsor, wanted to blanket the Dome and surrounding area with various messages to connect with attendees and fans of the tournament right in their own backyard.

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Windows 8 Windows 8

Microsoft’s Windows has gone from a position of leadership to a product viewed as outdated or declining. When Apple first introduced the iPad, the tablet market was born along with the threat to the PC market. Windows 8 is Microsoft’s vanguard into this segment, allowing people to customize their experience and content. The challenge was to introduce a new way to interact with technology through Windows 8.

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In late 2012, MSN unveiled a brand new digital experience built from the ground up for the newly launched Windows 8 operating system. It offers fast app-like performance, a clean and modern look, uniformity across all sections, and comprehensive content from a wider variety of sources built to capitalize on touch navigation. Microsoft knew the redesign was initially successful at differentiating MSN from portal competitors AOL & Yahoo!, but the challenge was that the new product experience was tied to Windows 8 touch devices to see what makes it different.

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Dutch Farms Dutch Farms

Dutch Farms Inc., a locally owned family business since 1929, began selling local produce & eggs on the street. Since then, the company has grown into a 50,000 sq ft Midwestern distribution center, serving several states and expanded dairy product lines. Having never advertised in their entire history, the company brought on a marketing director with a broadcast planning background, who was challenged with needing to build a budget to design a website, allocate for truck fleet graphics and launch an advertising plan.

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Ebay Ebay

With brand consideration and perception in decline and directly tied to transaction volume and sales, ebay needed a creative strategy for an integrated campaign to lift shopping consideration by aligning perceptions of eBay with the reality of new eBay.

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The tablet category was abuzz with various launches trying to compete with iPad’s stronghold on category.


University of Arizona University of Arizona

The University of Arizona (UA) is located in Tucson, AZ, and is 100 miles south of Phoenix, which is home to Arizona State University.The goal of the campaign was to change the mind set from an "old" to a a "world-class" university.

University of Arizona

Allstate Sugar Bowl Allstate Sugar Bowl

Allstate has been the title sponsor of the Sugar Bowl for several years. Typically they have used a combination of bulletins and traditional airport signage to welcome fans to New Orleans for the game.

Allstate Sugar Bowl

Intel Smart TV Intel Smart TV

With flat screen HDTVs now saturating the marketplace, web-enabled televisions are widely regarded as the future of home video entertainment. The objectives of the campaign were concise: win recognition as a category leader amid a cluttered category and demonstrate the smart TV experience, sparking demand.

Intel Smart TV

Nationwide Nationwide

Nationwide Insurance offers the lowest rates for young drivers ages 18-25 in Pennsylvania, but young drivers are not aware of this. Nationwide needed to overturn the perception that other brands can beat Nationwide on price.

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Westin Hotels & Resorts Westin Hotels & Resorts

While Westin is a global brand with 152 hotels and resorts around the world, it has a significantly smaller footprint compared to its key competitors – Hilton, Marriott, and Hyatt. 

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