Pepsi Super Bowl LIII was hosted in Atlanta, GA - the birthplace and home of Coca-Cola.
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Koval Koval is distilled in Chicago, Illinois. It is a local brand with national distribution.
Intrinsic Wine Co. Intrinsic Wine Co. is an emerging wine brand looking to make its mark by gaining new audiences with a unique viewpoint and messasge.
Coca Cola's Honest Tea Coca Cola's Honest Tea wanted to broaden its approach beyond the most affluent consumers and get into their everyday lives. It needed to raise awareness that it not only provided bottled teas, but also pouched Honest Kids juices and other products.
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Coors Light Draft NYC Coors Light maintained high awareness levels, but somehow that was not converting to draft beer sales in New York. Manhattan was seeing a decline in draft selection in six key neighborhoods. MillerCoors challenged the team to drive growth in the top three neighborhoods: Murray Hill, the community surrounding Madison Square Garden, and Midtown.
Coca-Cola's vitaminwater In 2017, vitaminwater recognized that it needed to maintain its current customer base and recruit more drinkers. The company faced competition from newer products entering the market and there was a clear need to differentiate itself from other brands.
Perrier Flavor Studio To celebrate the brand's vibrant range of sparkling flavors, it launched the Perrier Flavor Studio: an experiential, multisensory pop-up activation tailored to its ideal audience. The company created a unique environment for sampling and interacting with consumers.
Miller Lite Wrigleyville World Series Miller Lite had a hunch baseball history would be made in 2016. In July, it built an OOH plan that would support the Chicago Cubs in the run for their first World Series title in 108 years.