Honda Mobile location data allowed CCO to profile billboards based on which inventory was more likely to reach Honda’s target audience. In this case, NorCal Honda was focused on a Hispanic segment that was available through the out-of-home advertising company’s unique planning tool.
King Cadillac Buick GMC Instead of creating a generic ad showcasing GMC’s different vehicles, the agency took the campaign a step further. King is a reputable dealership in the Florence area, and GMC is one of the most-favored brands by the residents there. Both company names were used in collaboration to produce the “wow factor” for the client and potential buyers.
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Fiat Chrysler Automobiles The launch of the 2017 Chrysler Pacifica aimed to generate consumer consideration by highlighting amenities such as efficiency, safety, and security. Further emphasis was placed on the vehicle’s technology, capacity for entertainment, and sleek style. Chrysler wanted to appeal to young, eco-friendly consumers to expand on the brand’s typical demographic.