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Timberland Timberland

To the vast majority of people, Timberland is known for only one product - the yellow boot. The objective of the campaign was to align Timberland with its modern lifestyle.

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Reebok Reebok

Reebok wanted to get hockey brand enthusiasts who regularly attend the NHL Winter Classic each year to recognize and engage in Reebok's partnership with the NHL Winter Classic and increase apparel sales.

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Naja Naja

Naja wanted to raise awareness of its brand, the product line, but most importantly the hole in the fashion market and lingerie category for all skin tones to find their perfect nude.

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Coach Coach

Coach's buy at Hudson yards was part of its strategy to own NYC for its first-ever NYC Fashion show, which was held at the custom build pop-up location on the highline.

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LEVI'S LEVI'S

The objective of the campaign was to incent consumers with a value proposition to drive them into stores to make purchases.

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Reebok RealFlex - 2011 Out of Home Media Plan of the Year Reebok RealFlex - 2011 Out of Home Media Plan of the Year

The Reebok RealFlex sneaker was introduced in April 2011. The RealFlex sneaker includes 76 strategically placed sensors, also known as “Running Buddies,” which adapt to the environment and provide a tailored performance running shoe that helps your feet to move and flex as you run, jump and stretch. Reebok needed to make it known how this shoe is different from its competitors’ running shoes.

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Reebok Reebok

Reebok needed to reinvigorate its brand image and to separate itself from the competition.  In order to reposition itself, Reebok created the “Run Easy” movement, which relates to the average, casual fitness enthusiast rather than the extreme high performance athlete, creating a distinction between the company and its main competitors.

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Lucy Lucy

Lucy is a lifestyle apparel company for women who value fit, style, and performance in their clothing. The typical consumer leads an active life and is difficult to reach with broadcast media.

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Wrangler - National 2002 Outdoor Media Plan of the Year Winner Wrangler - National 2002 Outdoor Media Plan of the Year Winner

Wrangler does not have its own branded retail outlets. The Wrangler salesforce relies on target advertising in 28 key Hispanic markets to sustain sales at retail accounts. The retail accounts vary from large national department store chains to small single location stores.

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Levi's Jeans for Women Levi's Jeans for Women

Posters, bulletins, transit advertising (all ranging from #25 GRP to #100 GRP showings), and full-page magazine ads were used together in a combined effort to create a media mix that would achieve the most impactful results.

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