DC Lottery

On January 1, 2020, the DC Lottery rang in the New Year with the $20 Roaring Cash scratcher. To celebrate the new decade, DC Lottery wanted to introduce a ticket that payed homage to the roaring 20s, but with a 21st century twist.

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Comedy Central

Awkwafina (Nora Lum) burst into the entertainment scene with her blockbuster roles in Ocean’s 8 and Crazy Rich Asians, quickly establishing herself as a staple in young Hollywood. Her rise to fame reached new heights when she became the first Asian-American woman to win a Golden Globe for her role in The Farewell in 2020.

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DePaul

DePaul Athletics wanted to boost overall ticket sales for both season and single tickets and drive foot traffic to the DePaul Basketball games at Wintrust Arena. The challenge was to drive awareness and sales for students, alumni, and local Chicagoans.

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Stranger Things

When the Stranger Things Season 2 brief came in, there was already social chatter regarding the return of the series. In terms of opportunities, this was one of Netflix’s most popular series and had a huge fan following. The challenge was to maintain the excitement surrounding the show for current fans, as well as encourage potential new ones to watch Season 1 in preparation.

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Superfly

The new “Superfly” movie was a modern re-imagining of the classic “Super Fly” from 1972. The 1972 version of the film is beloved by film critics and music lovers alike for perfectly capturing a moment in time.

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The Alienist

TNT was launching a high priority premiere in December 2018 for The Alienist. This presented the opportunity to have TNT be recognized as the prestige network that they are and garner critical buzz.

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The Star

The Star was an animated tale of the birth of Jesus, as told by the animals accompanying Mary and Joseph to Bethlehem. One of the main challenges was releasing the film in early November. The movie hoped to carry through in theaters well into holiday season, but the general public typically does not welcome Christmas-themed ads prior to Thanksgiving. In addition, the strong faith-based themes make the target audience very narrow.

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Open Road Films: Before I Fall

Open Road's new release, Before I Fall, was based on a popular young adult novel. The company's challenge was to reach teenage girls and high school students in the top 15 markets.

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Universal Pictures' The Mummy

To celebrate the anticipated release of Universal Pictures' action-adventure film, The Mummy, the team was tasked with creating a larger-than-life experiential marketing campaign in Los Angeles.

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Universal Studios' The Fate of the Furious

Universal Pictures sought to launch the new #F8: The Fate of the Furious global trailer in an over-the-top way using a multi-channel, digital approach.

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Universal Pictures' Despicable Me 3

Universal Pictures made an eye-catching statement with a first-of-its-kind activation in New York City to promote the launch of Despicable Me 3. The iconic yellow minions and NYC yellow taxi tops had synergy, and the company couldn't resist capitalizing on the opportunity.

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Louder Than Words: Rock, Power, and Politics Exhibit

The client’s primary objective was to use the exhibit to increase attendance at the Newseum. All media elements were targeted at locals and tourists who were already in the Washington metropolitan area.

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Georgia Aquarium

The Georgia Aquarium is an iconic Atlanta brand. Most of the residents have been through the attraction once and have indicated their interest in making a second trip. The primary goal of this media campaign was to motivate each person to return to the attraction.

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Transformers: The Last Knight

Paramount Pictures was launching Transformers: The Last Knight in the summer of 2017. The marketing team at Paramount Pictures worked with the advertiser to utilize Vehicle Recognition Technology in a creative way.

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Universal Pictures' The Girl on the Train

Universal Pictures wanted to reach millennials for its upcoming film, The Girl on the Train. Teaming up with Snapchat, the campaign included interactive messaging by using snapcodes.

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Sony Picture's The Emoji Movie - 2017 OOH Media Plan of the Year

Sony Pictures was looking to introduce an original concept, The Emoji Movie. OOH's role in the campaign was to leverage cool and interactive creative that would introduce the characters early and let people know the movie was coming out on July 28th.

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Walt Disney Studios Pictures Zootopia

Zootopia is a new animated theatrical movie release from Walt Disney Animation Studios about the city of Zootopia. The team was tasked to age up Zootopia for general audiences and broaden the film’s appeal.

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Universal Pictures Straight Outta Compton

From an OOH perspective, the team sought to provide scale for Straight Outta Compton, positioning it with blockbuster presence to create awareness to the target audience.

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Universal Pictures The Secret Life of Pets

In a crowded theatrical landscape, Universal Pictures' challenge was to differentiate The Secret Life of Pets from other releases during the season with an OOH campaign.

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Taco Fest

At the beginning there was no brand, as this was a new event that was being co-sponsored by a radio station. The team focused on creative as a way to stand out and make a splash with "Taco Man."

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Paramount Pictures Zoolander 2

The objective of the Zoolander 2 campaign was to find locations and interesting high impact shape that would be as eye-catching as art and messaging.

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Monterey Bay Aquarium

The Monterey Bay Aquarium is a beloved, world-renowned non-profit institution. The team developed an integrated media plan involving digital and traditional media.

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Kansas City Royals

The Kansas City Royals' campaign objective was to get the fans even more excited for the 2016 season, while also creating a social media dialogue with #SalvySplash.

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Hoosier Lottery

The Hoosier Lottery began selling lottery tickets in the state of Indiana in 1989. The objective of the campaign was to build awareness of the new Ghostbusters Scratch-off game.

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ESPN SportsCenter

ESPN's SportsCenter had been a flagship program for ESPN since 1979. The campaign objective was to drive on-air TV ratings for the show.

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