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Open Road Films: Before I Fall Open Road Films: Before I Fall

Open Road's new release, Before I Fall, was based on a popular young adult novel. The company's challenge was to reach teenage girls and high school students in the top 15 markets.

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Universal Pictures' The Mummy Universal Pictures' The Mummy

To celebrate the anticipated release of Universal Pictures' action-adventure film, The Mummy, the team was tasked with creating a larger-than-life experiential marketing campaign in Los Angeles.

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Universal Studios' The Fate of the Furious Universal Studios' The Fate of the Furious

Universal Pictures sought to launch the new #F8: The Fate of the Furious global trailer in an over-the-top way using a multi-channel, digital approach.

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Universal Pictures' Despicable Me 3 Universal Pictures' Despicable Me 3

Universal Pictures made an eye-catching statement with a first-of-its-kind activation in New York City to promote the launch of Despicable Me 3. The iconic yellow minions and NYC yellow taxi tops had synergy, and the company couldn't resist capitalizing on the opportunity.

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Louder Than Words: Rock, Power, and Politics Exhibit Louder Than Words: Rock, Power, and Politics Exhibit

The client’s primary objective was to use the exhibit to increase attendance at the Newseum. All media elements were targeted at locals and tourists who were already in the Washington metropolitan area.

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Georgia Aquarium Georgia Aquarium

The Georgia Aquarium is an iconic Atlanta brand. Most of the residents have been through the attraction once and have indicated their interest in making a second trip. The primary goal of this media campaign was to motivate each person to return to the attraction.

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Transformers: The Last Knight Transformers: The Last Knight

Paramount Pictures was launching Transformers: The Last Knight in the summer of 2017. The marketing team at Paramount Pictures worked with the advertiser to utilize Vehicle Recognition Technology in a creative way.

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Universal Pictures' The Girl on the Train Universal Pictures' The Girl on the Train

Universal Pictures wanted to reach millennials for its upcoming film, The Girl on the Train. Teaming up with Snapchat, the campaign included interactive messaging by using snapcodes.

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Sony Picture's The Emoji Movie - 2017 OOH Media Plan of the Year Sony Picture's The Emoji Movie - 2017 OOH Media Plan of the Year

Sony Pictures was looking to introduce an original concept, The Emoji Movie. OOH's role in the campaign was to leverage cool and interactive creative that would introduce the characters early and let people know the movie was coming out on July 28th.

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Walt Disney Studios Pictures Zootopia Walt Disney Studios Pictures Zootopia

Zootopia is a new animated theatrical movie release from Walt Disney Animation Studios about the city of Zootopia. The team was tasked to age up Zootopia for general audiences and broaden the film’s appeal.

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Universal Pictures Straight Outta Compton Universal Pictures Straight Outta Compton

From an OOH perspective, the team sought to provide scale for Straight Outta Compton, positioning it with blockbuster presence to create awareness to the target audience.

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Universal Pictures The Secret Life of Pets Universal Pictures The Secret Life of Pets

In a crowded theatrical landscape, Universal Pictures' challenge was to differentiate The Secret Life of Pets from other releases during the season with an OOH campaign.

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Taco Fest Taco Fest

At the beginning there was no brand, as this was a new event that was being co-sponsored by a radio station. The team focused on creative as a way to stand out and make a splash with "Taco Man."

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Paramount Pictures Zoolander 2 Paramount Pictures Zoolander 2

The objective of the Zoolander 2 campaign was to find locations and interesting high impact shape that would be as eye-catching as art and messaging.

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Monterey Bay Aquarium

The Monterey Bay Aquarium is a beloved, world-renowned non-profit institution. The team developed an integrated media plan involving digital and traditional media.

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Kansas City Royals Kansas City Royals

The Kansas City Royals' campaign objective was to get the fans even more excited for the 2016 season, while also creating a social media dialogue with #SalvySplash.

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Hoosier Lottery Hoosier Lottery

The Hoosier Lottery began selling lottery tickets in the state of Indiana in 1989. The objective of the campaign was to build awareness of the new Ghostbusters Scratch-off game.

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ESPN SportsCenter ESPN SportsCenter

ESPN's SportsCenter had been a flagship program for ESPN since 1979. The campaign objective was to drive on-air TV ratings for the show.

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DraftKings DraftKings

Entering the 2015 NFL season, DraftKings was planning a large-scale marketing blitz across all channels in an attempt to acquire new customers and increase brand awareness.

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CA Lottery CA Lottery

CA Lottery's objectives focused on increasing Mega Millions and Powerball jackpot awareness within selected markets and show the jackpot potential winnable amount for each roll by showing Jackpot Alerts.

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Amazon Catastrophe Season 2 Amazon Catastrophe Season 2

Catastrophe Season 1 presented an honest and funny portrayal of the dating world. The communication objectives include re-engaging season 1 viewers and driving new viewers to make Catastrophe a mainstream hit.

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Amazon Arizona Cardinals Amazon Arizona Cardinals

Amazon Studios partnered with the NFL to produce All or Nothing: Arizona Cardinals, a new docu-series exclusive to Amazon Prime members. The team developed a multi-layered OOH campaign to drive engagement.

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Sony Pictures The Angry Birds Movie Sony Pictures The Angry Birds Movie

Sony Pictures was looking to breathe life into a well-known, but past-its-prime brand to introduce The Angry Birds Movie, while distinguishing it from the well-known video game.

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Amazon Man In The High Castle Amazon Man In The High Castle

The launch of Man in The High Castle (MITHC) epitomized the viewer ethos, bringing exciting, daring and unique content to Amazon's ever growing library of shows. The task for OOH was to bring to life this alternative vision of the future.

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ESPN NBA Finals 2015 ESPN NBA Finals 2015

This year the Western Conference Finals and Finals were aired on ESPN/ABC. The challenge was figuring out a way to reach M18-34 and move that dial and increase the viewership from the previous year.

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