Wild Florida

Wild Florida is a park located in the Orlando area that focuses on a connection with animals, education and conservation. With the onset of Covid-19 in early 2020, and its effect on travel and tourism, Wild Florida was faced with the need to pivot their marketing strategy. Wild Florida’s first objective was to increase local brand awareness, mostly with parents of children under 12 likely to be attending school remotely and looking for an escape. The second was to generate local traffic to the park, as well as promote the new drive-through safari.

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Westerra Credit Union

Westerra Credit Union drives new mortgage purchases, and with the pandemic, homes became classrooms, workspaces, and play spaces for all. Their objective was to increase brand awareness and drive online activity in Denver with potential home buyers and current townhome or condo dwellers.

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Washington Writers Network

Washington Writers Network is a start up company and was only six months old at the time it was constructed. The network had grown to include an impressive roster of more than 60 speechwriters, including writers to the last five U.S. presidents. The firm was looking to make a splash with a new advertising campaign in the heart of DC’s downtown area.

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TURNkey IT

TURNkey IT provides exceptional technology solutions for small to mid-sized businesses. In 2020, the 25-year-old company added a new consulting team to further expand upon IT services to help clients grow their businesses, achieve higher levels of profitability and build digital marketing efficiencies.

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Salvation Army

The Salvation Army is a local non-profit volunteer organization that serves working families, single parents, individuals and the homeless in need. They also provide hot meals 365 days a year, shelter, financial assistance, and food bank services. They struggled to gain brand awareness during the pandemic, so they decided to invest in an out of home campaign to raise awareness for volunteer opportunities and donations.

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Wingstop

The Wingstop franchise owner wanted to bring awareness to a new location. The campaign focused on online orders and delivery services. They were inspired to promote “Family Bundles’’ based on what consumers posted online during the COVID-19 shut down.

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Pelican Snoballs of Surf City

Pelican Snoballs of Surf City is a shaved ice shop in Surf City, NC. The challenge was that they were opening a new location after the COVID-19 shutdown was lifted. A competitor had signed the lease for their previous location. The objective of the campaign was to make sure existing and new customers knew of the new location.

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Kademenos, Wisehart, Hines, Dolyk & Wright Co. LPA

Kademenos, Wisehart, Hines, Dolyk & Wright Co. LPA has over 70 years experience handling cases involving worker compensation, personal injury, criminal defense, family law, bankruptcy, and estate planning. They have multiple locations in the Ohio area. Kyle R. Wright is a personal injury lawyer who was looking to utilize the OOH space to stand apart from competitors. The objective of the campaign was to bring awareness to Kyle R. Wright’s name and the law firm.

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Guiding Light

Guiding Light is a non-profit organization that helps men struggling with homelessness and addiction to reintegrate them into the community through faith-based programming. The campaign’s objective was to increase brand awareness of Guiding Light’s services and increase donations during the end-of-year giving season.

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MSU Extension

MSU Extension is a division of Michigan State University that offers programs, courses and classes on a variety of subjects through extension offices across the state. The goal of the campaign was to increase brand awareness across the state for their variety of agriculture, family, financial and 4-H programming, and specifically direct consumers to their website where all their resources had been moved due to the coronavirus pandemic.

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Kansas City Public Schools

Kansas City Public Schools (KCPS) is one of two school districts in the state of Missouri with the option of school choice. Since the inception of charter organizations within the KCPS boundaries in 1998, KCPS has been fighting to not only admit new students, but also retain its existing student base. For the 2020–2021 school year campaign, KCPS wanted to reach residents with messaging that focused on general awareness of KCPS, signature schools, and specific neighborhood school awareness.

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Calvin University

Calvin University is a Christian university located in Grand Rapids, Michigan with an enrollment of 3,500 students. In 2020, Calvin University transitioned its free lecture series to an online event. The university wanted to reach the Western Michiganders of all ages to increase attendance and general brand awareness.

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Pella Windows and Doors

Pella Windows and Doors decreased their marketing spend to 35 percent of their typical budget when the pandemic hit. However, they didn’t reduce their out of home advertising budget. Out of over 75 branches nationwide, Pella Windows and Doors of Wisconsin is the only branch actively handling its own marketing decisions. The other branches rely solely on Pella Corporates directives and agencies of record. The objective of the campaign was to promote Pella’s showroom in Appleton and a new Pella Experience Center that opened at the branch’s headquarters in Green Bay.

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KleenWraps

KleenWraps is a consumer personal protective equipment company designing, manufacturing, and marketing an ever-growing suite of PPE to meet the ever-changing needs of the time. The products are the perfect companion for New Yorkers using public transit and riding the subway. The first objective was to increase brand awareness. Secondly, they wanted to hit consumers at the moment they experience the pain-point the products aim to solve to convey the peace of mind the products provide to users interacting with shared surfaces.

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Bath Fitter

Bath Fitter is a company that remodels bathrooms. They have extensively used TV and radio to advertise before 2020. This campaign was Bath Fitter’s first time utilizing an out of home campaign.

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ShopBlackCT.com

ShopBlackCT.com launched in the summer of 2020 and is a volunteer initiative and not-for-profit website that provides advocacy, awareness, and support for over 1,200 black-owned businesses across Connecticut. The ultimate goal of ShopBlackCT.com’s promotion is to build awareness of the initiative among black-owned businesses and Connecticut residents, while growing web and social traffic.

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Absolute Fashion

Chicago-based fashion and lifestyle brand, Absolute Fashion is deeply rooted in a love for fashion, culture, and the arts. The African-American owned brand showcases a passion for art and culture in their edgy apparel and accessories that empowers and grows their client base. The out of home campaign sought to promote Absolute Fashion’s brand name through exposure, generate buzz in the community and drive website traffic.

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Tech Tank LLC

Tech Tank LLC is supplier of quality molded parts for the manufacturing industry, specializing in plastics. They wanted to hire more employees to increase output, so a recruitment campaign was needed.

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Citizens Commission on Human Rights (CCHR)

As COVID-19 reached New York City, Asian and Pacific Islander (API) New Yorkers were subjected to heightened levels of bias, discrimination, and harassment due to fear and misinformation about the virus.

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Prince George's County Government: Office of Community Relations

In 2020, Prince George’s County Government struggled with budget issues due to COVID-19. Amid this pandemic, the Office of Community Relations (OCR) was forced to create new ways to encourage Census completion.

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United Sodas of America

United Sodas of America was looking to fully launch their brand in May of 2020. They wanted to break into a cluttered “soda” market with a healthy alternative.

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Taquerias Arandas

Taquerias Arandas is a chain of family-focused Mexican restaurants in Greater Houston, Texas. Founded in 1981, Taquerias Arandas is mostly known within the Spanish-speaking, blue collar community.

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Allied Veterinary Emergency Hospital

Allied Veterinary Emergency Hospital offers supplementary service to primary veterinarian care by providing a 24/7 operation. Most of Allied’s business is generated through referrals from other vet offices, but they also offer consumers walk-in and by-appointment service. 

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TriNet

Small and medium-size businesses (SMBs) are the backbone of the nation’s economy, representing over
98 percent of the workforce and nearly 40 percent of scientists and engineers—producing approximately 50 percent of the U.S. GDP.

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World Out of Home Organization, #SendingLove

On March 11, 2020, the World Health Organization declared COVID-19 a pandemic. Travel restrictions were put in place, governments imposed stay-at-home or shelter-in-place orders, businesses closed, and schools were shuttered – all to curb the spread of the novel coronavirus.

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