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OOH Effectiveness Case Studies

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Jack-O-Lantern Spectacular Jack-O-Lantern Spectacular

The Roger Williams Park Zoo turned colorful OOH creative featuring playfully-carved pumpkins into a new record for visitors at its annual Jack-O-Lantern Spectactular event. See how they targeted young families in specific area codes to maximize their exposure.


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Sit Means Sit Sit Means Sit

With an over-saturated Orlando OOH market, Sit Means Sit knew it needed eye-catching creative to promote its dog training services. See how using the charismatic charm of dog photos on billboards led to a 50 percent increase in the number of dog "students."


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KPMG Federal Advisory KPMG Federal Advisory

KPMG Federal Advisory needed to expand its brand beyond auditors and generate awareness for its technology services. Explore how over 100 OOH ads on everything from buses to bike share stations generated 2.8M impressions -- and even led to a social media scavenger hunt.


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JLo Beauty JLo Beauty

When Jennifer Lopez's new skincare line, JLo Beauty, launched on New Year's Eve 2021, they wanted to make the biggest splash possible -- so they turned to OOH ads on a New York City subway train during her performance in Times Square. See how the S shuttle and 36 different Flowcodes created not only an interactive experience, but one that was also instantly shoppable.


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Preventative Measures Preventative Measures

Preventative Measures' #itsOK mental health campaign turned the organization's first-ever OOH creative into king-size bus posters and digital liveboards that generated a 94 percent increase in their website's pageviews and a 37 percent increase in session duration.


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Aspiration NY Aspiration NY

With a mission to apply the ethics of sustainability to the financial services market, Aspiration turned to an OOH campaign that was low-impact on the environment -- but high-impact on its target audience. Discover how wallscapes that do double-duty as attention-grabbers and pollution-fighters generated over 8M OOH impressions and nearly 830,000 mobile geofencing impressions.


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Access OOH attribution case studies from GSTV Access OOH attribution case studies from GSTV


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Quick Service Restaurants Quick Service Restaurants

RADARProof™ analysis of 6 QSR Visits Studies
examining 3.1MM+ mobile devices shows
​OOH drove an average 104% lift in visitation to QSRs


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SPOTIFY LEVERAGES DATA TO DRIVE OOH ENGAGEMENT SPOTIFY LEVERAGES DATA TO DRIVE OOH ENGAGEMENT

Engage consumers through Spotify’s third annual ‘Wrapped’ campaign, which highlights unique user data throughout 2018.


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DOOH DRIVES ONLINE ENGAGEMENT FOR TWITCH DOOH DRIVES ONLINE ENGAGEMENT FOR TWITCH

Increase online engagement for Twitch’s Streamer Bowl event across NFL markets.


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OOH + MOBILE DRIVE VISITS FOR FITNESS CLUB OOH + MOBILE DRIVE VISITS FOR FITNESS CLUB

Increase brand engagement with a Health Club and drive visits among consumers in the New Year’s resolution mindset throughout Central Florida.


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OOH DRIVES VISITS TO QSR WITH ACTIONABLE INSIGHTS OOH DRIVES VISITS TO QSR WITH ACTIONABLE INSIGHTS

Visits Studies demonstrate strong results for QSR clients going beyond close proximity
60% of people exposed to OOH will travel more than 5 miles to visit QSR stores
A frequency of 6+ exposures drove 170% higher visitation to QSR stores


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DOOH DRIVES DOWNLOADS FOR STREAMING SERVICE DOOH DRIVES DOWNLOADS FOR STREAMING SERVICE

Drive brand awareness & app downloads amongst a streaming service’s target audience traveling during summer weekends throughout Boston, New York, Chicago, and Philadelphia.


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OOH BOOSTS APP INSTALLS & PAID CONVERSIONS OOH BOOSTS APP INSTALLS & PAID CONVERSIONS

Increase installs and paid upgrades for a lifestyle app across New York, San Francisco and Los Angeles.


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OOH DELIVERS NEW & REPEAT ORDERS FOR APP OOH DELIVERS NEW & REPEAT ORDERS FOR APP

Acquire new users and dominate select Florida markets for an established delivery app.


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OOH GENERATES BRAND AWARENESS OF STREAMING SERVICE OOH GENERATES BRAND AWARENESS FOR STREAMING SERVICE

Raise brand awareness for an emerging, free streaming service.


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OOH INCREASES AWARENESS OF HAWAIIAN PUNCH OOH INCREASES AWARENESS OF HAWAIIAN PUNCH

Drive purchase consideration of Hawaiian Punch at McDonald’s restaurants throughout the Chicago Market. Increase awareness for A18+, with primary focus on reaching parents, that Hawaiian Punch was now re-launched and available at McDonald’s.


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OOH DRIVES PURCHASE INTENT & SALES FOR CPG BRAND OOH DRIVES PURCHASE INTENT & SALES FOR CPG BRAND

Increase purchase intent and boost sales for an existing product from an established CPG brand.


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OOH DRIVES AWARENESS FOR SCOOTER SERVICE OOH DRIVES AWARENESS FOR SCOOTER SERVICE

Promote the launch of a rideshare scooter service and increase brand awareness throughout Dallas, San Antonio, Atlanta & San Diego. Identify target audiences most likely to use the bikes and scooters and provide insights into how consumers feel about the service.


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OOH DRIVES RAPID ONLINE CONVERSION FOR CREDIT UNIO OOH DRIVES RAPID ONLINE CONVERSION FOR CREDIT UNION

Promote new branding for a credit union and drive traffic to the company website.


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OOH + MOBILE DRIVES IMPRESSIVE VISITATION LIFT OOH + MOBILE DRIVES IMPRESSIVE VISITATION LIFT

Boost brand awareness and visits to healthcare company’s locations across multiple regions.


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OOH EXPANDS CUSTOMER BASE FOR FAST CASUAL CHAIN OOH EXPANDS CUSTOMER BASE FOR FAST CASUAL CHAIN

Drive new patrons to Taquerias Arandas while maintaining existing customer base.


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OOH DRIVES VISITS FOR DK CONVENIENCE STORES OOH DRIVES VISITS FOR DK CONVENIENCE STORES

Generate awareness for the DK convenience store rebrand. Drive customers into Albuquerque DK stores.


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OOH DRIVES BRAND LOYALTY FOR CPG BRAND OOH DRIVES BRAND LOYALTY FOR CPG BRAND

Promote new packaging and boost sales for an established CPG brand.


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OOH & MOBILE DRIVE PET ADOPTIONS OOH & MOBILE DRIVE PET ADOPTIONS

The City of Jacksonville Department of Animal Care & Protective Services wanted to increase pet adoptions leading up to the holidays.


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