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OOH ROI & Media Mix Optimization

OOH ROI & Media Mix Optimization

OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to this report, conducted by Omnicom Media Group’s Benchmarketing.


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HOW ADVERTISING WORKS TODAY

HOW ADVERTISING WORKS TODAY

The Advertising Research Foundation's ground-breaking study on the importance of using a media mix in today's complex ad environment… 

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Vote To Count Whitepaper

Vote To Count Whitepaper

How out of home drove engagement and awareness in a year of political turbulence and traditional media channel disruption

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Art Everywhere US

Art Everywhere US

Five leading US museums came together in 2014 to celebrate the history of American art through great works from each of the museums’ collections.This collaborative effort was the first of its kind in the US and followed a successful 2013 version in the UK, that was repeated in summer 2014.

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