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Ad Favorability

Ad Favorability

A Morning Consult poll of 4,400 US adults found billboards are one of the two most favorably-rated forms of advertising.

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OOH Case Studies Analysis

OOH Case Studies Analysis

An analysis of 141 case studies demonstrates the effectiveness of OOH media in generating consumer awareness and influencing behavior.

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National Ad Perceptions Executive Summary

National Ad Perceptions Executive Summary

To help OAAA learn more about marketers' attitudes and perceptions about OOH advertising, OAAA requested an independent, objective assessment that would confirm or correct its current hypotheses. The evaluation focused on the current state of understanding about the OOH market today (including all technologically-driven capabilities.)

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OOH Attribution Study

OOH Attribution Study

This analysis of 45 case studies finds OOH provides significant lift in the reported campaign KPIs for consumers exposed to OOH media during an advertising campaign.

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National Grocer OOH Attribution Study

National Grocer OOH Attribution Study

A study of three major markets showed increases in store visitation rate of 78–97 percent for consumers exposed to the OOH campaign versus consumers not exposed.

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QSR Brand OOH Attribution

QSR Brand OOH Attribution

This three market study of a 90 day OOH campaign found consumers exposed to the billboards visited the Quick Service Restaurants at a ten percent greater rate than those consumers who did not see the billboards.

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OOH ROI & Media Mix Optimization

OOH ROI & Media Mix Optimization

OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to this report, conducted by Omnicom Media Group’s Benchmarketing.


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Cuebiq Footfall Attribution Benchmarks

Cuebiq Footfall Attribution Benchmarks

Marketers are placing increasing emphasis on offline brand intelligence and understanding how all touchpoints (OOH, digital, TV and other advertising media) drive consumers into stores. Cuebiq’s latest benchmarks report shows OOH outperforms all other competitive media, with its ubiquitous, unskippable and often close to the point-of-sale formats.

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HOW ADVERTISING WORKS TODAY

HOW ADVERTISING WORKS TODAY

The Advertising Research Foundation's ground-breaking study on the importance of using a media mix in today's complex ad environment… 

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Advertising Effectiveness - Binet & Field

Advertising Effectiveness - Binet & Field

Examines both short and long term ingredients of advertising effectiveness, resulting in allocation recommendations of 60 percent brand building and 40 percent sales activation.

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Art Everywhere US

Art Everywhere US

Five leading US museums came together in 2014 to celebrate the history of American art through great works from each of the museums’ collections.This collaborative effort was the first of its kind in the US and followed a successful 2013 version in the UK, that was repeated in summer 2014.

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Vote To Count Whitepaper

Vote To Count Whitepaper

How out of home drove engagement and awareness in a year of political turbulence and traditional media channel disruption

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