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COVID Impact on Consumer Behavior & Q4 2020 Shopping/Travel Plans

COVID Impact on Consumer Behavior & Q4 2020 Shopping/Travel Plans

The Harris Poll study examines COVID-driven changes in consumer behavior produced, and reviews consumer intent for Q4 holiday shopping and travel. The research highlights heightened opportunities for advertisers to utilize OOH in driving consumer engagement.


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Executive Summary Full Report


2020 NIELSEN DIGITAL OOH ADVERTISING REPORT

2020 NIELSEN DIGITAL OOH ADVERTISING REPORT

This report provides a detailed examination of consumers' exposure to digital OOH advertising, and how OOH influences their behavior across the billboard, street furniture, place-based and airport segments.


Infographics Full Report


2020 Nielsen Digital Transit Advertising Report

2020 Nielsen Digital Transit Advertising Report

Focused exclusively on six of the largest markets in the US, this report examines consumers' exposure to digital transit OOH advertising, and how it engages them and the types of activations it generates.


Infographics Full Report


2020 Consumer Summer Vacation Plans Survey

2020 Consumer Summer Vacation Plans Survey

The OAAA-sponsored survey reveals significant OOH opportunities with 62% of vacationers planning to travel by car, and most planning to spend the same or more than last summer.


Infographic Full Report


Understanding the impact of COVID-19

Understanding the impact of COVID-19

OAAA contracted with OnDevice to research the impact of the COVID pandemic on consumer behavior among adults 18+. The survey was conducted April 22 – May 1.

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Nielsen 2019 OOH Advertising Study

Nielsen 2019 OOH Advertising Study

This report provides a detailed examination of American consumers' travel habits, their exposure to OOH advertising, and how OOH influences their behavior.

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Nielsen 2019 Top Ten Markets OOH Advertising Study

Nielsen 2019 Top Ten Markets OOH Advertising Study

Focused exclusively on the top ten markets in the US, this report provides a detailed examination of consumers' travel habits, their exposure to OOH advertising, and how OOH influences their behavior.

Appendix Data Full Report


Nielsen 2017 OOH Online Activation Study

Nielsen 2017 OOH Online Activation Study

OOH continues to deliver more online activity per ad dollar spent compared to television, radio and print. Additionally, OOH compares favorably to dollars spent on banner ads.

Full Report


MRI/Simmons Benefits of OOH Advertising Report

MRI/Simmons Benefits of OOH Advertising Report

With it’s massive reach, OOH amplifies the impact of all other media investments by reaching the broadest possible audience. OOH is especially efficient at reaching consumers using mobile phones and digital video services.

Full Report


Nielsen Digital Billboards Study

Nielsen Digital Billboards Study

This Nielsen study demonstrates the power of digital billboards in engaging and informing consumers - and how they stand out more than online ads.

Full Report


Nielsen 2017 Poster Advertising Study

Nielsen 2017 Poster Advertising Study

Nielsen Scarborough offers a research study to better understand the role POSTER BILLBOARDS play in the out of home media landscape.

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Nielsen 2017 OOH Compilation Report

Nielsen 2017 OOH Compilation Report

Topline summary of four recent Nielsen studies on the value of OOH advertising and the many ways it engages consumers. 

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Nielsen Airport Consumer Study

Nielsen Airport Consumer Study

Clear Channel Airport’s 2017 Nielsen Airport Insights Study confirms airport advertising drives sales for national and local brands, significantly increasing web and foot traffic and spurring consumers to take action

Full Report


Nielsen: Digital Place-Based Video Study 2013

Nielsen: Digital Place-Based Video Study 2013

The goal of this research is to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers across the United States. The persons estimates are projected against U.S. residents aged 18 or older and the demographic profiles focus on those who recall seeing a digital video display in specific environments in the past 30 days.

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USA Touchpoints - OOH and Today's Mobile Consumer

USA Touchpoints - OOH and Today's Mobile Consumer

This study examines the ability of OOH to deliver messages relevant to the consumers’ environment and to drive mobile engagement.

Full Report


Arbitron Project Rushmore 2013 Report

Arbitron Project Rushmore 2013 Report

This study is a special examination of the relationship between out-of-home advertising and the Internet; specifically, the ability of out-of-home media to drive online search, website visits and social media activity.

Full Report


Consumer Time Spent With Media

Consumer Time Spent With Media

An analysis of the shifting behavior of consumer time spent with media, including the decrease in most traditional media forms, except OOH, and the rise in internet and mobile.

Full Report


National Commuter Tracker

National Commuter Tracker

Nielsen Scarborough offers an in-depth study of the U.S. market's heavy commuters.

Full Report


COMMUTING TO WORK IN THE 30 LARGEST US CITIES

COMMUTING TO WORK IN THE 30 LARGEST US CITIES

The aim of this study was to provide a broad overview of commuting by workers 16 years of age and older in the 30 largest U.S. cities, by highlighting the following aspects of commuting: who, how, how time consuming, and when. The study used the 2013 data from the American Community Survey—an ongoing annual survey by the U.S. Census Bureau.


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Future of OOH Advertising in a Self-Driving America

Future of OOH Advertising in a Self-Driving America

How autonomous vehicles can let OOH continue to thrive.

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