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 CINEMA STUDY
OOH Cinema offers advertisers a powerful audience – affluent, heavy spenders, engaged in social media, and tech-savvy. Plus, Cinema increases the effectiveness of other media investments.
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 SINGLE-MINDED FOCUS
One main creative idea helps drive awareness for an OOH campaign.
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 SPLIT-SECOND RECOGNITION: WHAT MAKES OUTDOOR ADVERTISING WORK
A look at how creative elements can impact how an OOH ad’s message is delivered.
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 OOH ROI AND OPTIMIZATION IN THE MEDIA MIX
OOH is a significant media channel in the mix, has good ROI, improves campaign ROI, and drives brand perceptions.
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 ART EVERYWHERE US
Five leading US museums came together in 2014 to celebrate the history of American art through great works from each of the museums’ collections.This collaborative effort was the first of its kind in the US and followed a successful 2013 version in the UK, that was repeated in summer 2014.
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 BETTER OOH CREATIVE HAPPIER REPEAT CUSTOMERS
Four key performance indicators most accurately predict how effectively an ad will communicate its message and persuade its audience to act.
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 THE CUSTOMER JOURNEY
An examination of OOH’s role along the path to purchase and how the medium drives action.
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 HOW ADVERTISING WORKS TODAY
The Advertising Research Foundation's ground-breaking study on the importance of using a media mix in today's complex ad environment…
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.jpg?imgw=100) THE HOLIDAY INITIATIVE
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 OUT OF HOME ADVERTISING EFFECTIVENESS AND RETURN ON INVESTMENT
A global analysis of OOH return on investment and message retention.
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 RECEPTIVENESS OF AFRICAN AMERICANS TO OUTDOOR ADVERTISING
African Americans are more receptive to OOH advertising than the general public.
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 VOTE TO COUNT WHITEPAPER
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 COMMUTING TO WORK IN THE 30 LARGEST US CITIES
The aim of this study was to provide a broad overview of commuting by workers 16 years of age and older in the 30 largest U.S. cities, by highlighting the following aspects of commuting: who, how, how time consuming, and when. The study used the 2013 data from the American Community Survey—an ongoing annual survey by the U.S. Census Bureau.
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 LOCALISM - THE NEW AMERICAN MINDSET
Compared with previous generations, US consumers are all more globally connected, and more affected by global events. However, this study reveals how they’re also tuning in to brands, products and organizations that give them a sense of real connection to a locality.
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 CONSUMER RESPONSE TO ADVERTISING WEAROUT
An analysis of how consumers view OOH ad message retention.
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 COLOR COMBINATIONS
High contrast colors are most effective for OOH advertising.
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 PROJECT RUSHMORE 2013 REPORT
This study is a special examination of the relationship between out-of-home advertising and the Internet; specifically, the ability of out-of-home media to drive online search, website visits and social media activity.
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 CONSUMER TIME SPENT WITH MEDIA
An analysis of the shifting behavior of consumer time spent with media, including the decrease in most traditional media forms, except OOH, and the rise in internet and mobile.
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 AIRPORT ADVERTISING STUDY
An analysis of air travelers and their travel and media consumption patterns.
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 ADULT SHOPPER PROFILE
An analysis of mall shoppers and their spending habits.
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