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 Nielsen 2019 OOH Advertising StudyThis report provides a detailed examination of American consumers' travel habits, their exposure to OOH advertising, and how OOH influences their behavior.
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 Nielsen 2019 Top Ten Markets OOH Advertising StudyFocused exclusively on the top ten markets in the US, this report provides a detailed examination of consumers' travel habits, their exposure to OOH advertising, and how OOH influences their behavior.
Appendix Data
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 Nielsen 2017 OOH Online Activation StudyOOH continues to deliver more online activity per ad dollar spent compared to television, radio and print. Additionally, OOH compares favorably to dollars spent on banner ads.
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 MRI/Simmons Benefits of OOH Advertising ReportWith it’s massive reach, OOH amplifies the impact of all other media investments by reaching the broadest possible audience. OOH is especially efficient at reaching consumers using mobile phones and digital video services.
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 Nielsen Digital Billboards StudyThis Nielsen study demonstrates the power of digital billboards in engaging and informing consumers - and how they stand out more than online ads.
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 Nielsen 2017 Poster Advertising StudyNielsen Scarborough offers a research study to better understand the role POSTER BILLBOARDS play in the out of home media landscape.
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 Nielsen 2017 OOH Compilation ReportTopline summary of four recent Nielsen studies on the value of OOH advertising and the many ways it engages consumers.
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 Nielsen Airport Consumer Study Clear Channel Airport’s 2017 Nielsen Airport Insights Study confirms airport advertising drives sales for national and local brands, significantly increasing web and foot traffic and spurring consumers to take action
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 Nielsen: Digital Place-Based Video Study 2013The goal of this research is to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers across the United States. The persons estimates are projected against U.S. residents aged 18 or older and the demographic profiles focus on those who recall seeing a digital video display in specific environments in the past 30 days.
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 USA Touchpoints - OOH and Today's Mobile ConsumerThis study examines the ability of OOH to deliver messages relevant to the consumers’ environment and to drive mobile engagement.
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 Arbitron Project Rushmore 2013 ReportThis study is a special examination of the relationship between out-of-home advertising and the Internet; specifically, the ability of out-of-home media to drive online search, website visits and social media activity.
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 Consumer Time Spent With Media An analysis of the shifting behavior of consumer time spent with media, including the decrease in most traditional media forms, except OOH, and the rise in internet and mobile.
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 National Commuter TrackerNielsen Scarborough offers an in-depth study of the U.S. market's heavy commuters.
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 COMMUTING TO WORK IN THE 30 LARGEST US CITIESThe aim of this study was to provide a broad overview of commuting by workers 16 years of age and older in the 30 largest U.S. cities, by highlighting the following aspects of commuting: who, how, how time consuming, and when. The study used the 2013 data from the American Community Survey—an ongoing annual survey by the U.S. Census Bureau.
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 Future of OOH Advertising in a Self-Driving AmericaHow autonomous vehicles can let OOH continue to thrive.
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 Understanding Smart Cities and the Potential Role of OOHThis white paper examines the roll of OOH advertising in the smart city.
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 A Financial View of the Mass AffluentA financial Perspective of the Mass Affluent offers a fresh perspective on the affluent consumer segment of the US economy.
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 Nielsen - Consumer Loyalty Sentiment While Nielsen research shows that, in general, the higher the loyalty levels, the bigger the reward, loyalty programs are no guarantee of loyal behaviors.
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 Nielsen: The World of Digital Moms: 101 Stats That Brands Need to KnowPrice, packaging, customer service and reputation are just some of the factors involved in the decision-making process. But getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
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 Nielsen: Millennials - Breaking the MythsMillennials may be many things, but they may not be what you expect. Millennials are the social generation. They’re the founders of the social media movement—constantly connected to their social circles via online and mobile.
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