Tech Locator

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Easily deploy the most advanced computer vision technology to any camera or media player and collect audience data in real-time.

Services
Data Aggregation Methods:
  • Image Recognition Sensors
Management Systems:
  • Content Management Systems (CMS)

Adomni is a self-service online platform that simplifies the process to buy and sell out-of-home advertising space. Advertisers of all sizes can launch a campaign within minutes using Adomni's intuitive online marketplace easily allowing them to find, buy and then manage their out-of-home campaigns. Media sellers list and fill their unsold inventory online and programmatically, in a way that perfectly complements their existing sales channels. In 2018, Adomni was named "Best New Digital Signage Software" at the Digital Signage Expo and is one of the fastest growing DOOH networks in the world.

Services
Management Systems:
  • Ad Servers
  • Content Management Systems (CMS)
  • Measurement Services
Transactional Systems:
  • Ad Networks
  • Agency Trading Desks
  • Demand-side Platforms (DSD)
  • Media Planning Platforms and Services
  • Supply-side Platforms (SSP)
ADQUICK

AdQuick is the easiest way for data-driven markets to purchase out-of-home media. Founded in 2016 and with $9M in venture funding, AdQuick has quickly grown to work with top brands including Squarespace, Carvana, Instacart, etc. and over 1000+ media owners nationally.

Services
Data Aggregation Methods:
  • Attribution and Allocation Modelers
  • Proprietary Data & Insights Platforms
Management Systems:
  • Content Management Systems (CMS)
  • Measurement Services
Transactional Systems:
  • Demand-side Platforms (DSD)
  • Media Planning Platforms and Services
  • Supply-side Platforms (SSP)
AKI TECHNOLOGIES

Aki Technologies, media by Inmar Intelligence, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. With four personalization patents, Aki's award-winning technology dynamically tailors advertisements in the moment based on region, weather, timing, and other historical and present factors. Proprietary transaction data elevates targeting precision, allowing advertisers to reach audiences according to their buying habits, informed by an exclusive deterministic data set. To learn how to reach people with personalized advertising during their most receptive moments across mobile, digital out-of-home, connected TV, desktop, social media, and in-store displays, visit www.a.ki.

Services
Data Aggregation Methods:
  • Behavior and Proximity Collection
  • Insights/Demographic Reporting
  • Mobile Advertising Solutions
  • Mobile Advertising Technology
  • Proprietary Data & Insights Platforms
Management Systems:
  • Ad Servers
  • Computer Software
  • Measurement Services
Transactional Systems:
  • Ad Networks
  • Demand-side Platforms (DSD)
  • Marketplace and Online Buying Services
  • Media Planning Platforms and Services
APPARATIX

Apparatix help out-of-home companies operate more efficiently, providing better market insights and tools to get the job done. Their cloud based approach reduces paper, fuel consumption, and rework. These make your company an even better part of the community.

Services
Management Systems:
  • Cloud Services
  • Computer Software
  • Customer Relationship Management (CRM)
Transactional Systems:
  • Media Planning Platforms and Services
BILLBOARDPLANET

BillboardPlanet is a technology company specifically focused on the Outdoor Advertising industry. Our flagship product “Quantum” for OOH Operators, and “Equinox” for agencies/media planners were developed with industry leaders to accommodate their needs. With more than 20 years in the industry, BillboardPlanet has become one of the worldwide leaders in OOH software.

Services
Management Systems:
  • Computer Software
  • Content Management Systems (CMS)
  • Customer Relationship Management (CRM)
  • Lead-to-Revenue Management
Transactional Systems:
  • Marketplace and Online Buying Services
  • Media Planning Platforms and Services
BILLUPS

Billups is revolutionizing the out-of-home media experience. Blending art and science with advanced technology, Billups leads the industry with scientific targeting, accurate out-of- home measurement, and an innovative AI-powered recommendation engine. Founded in 2003, Billups is the nation’s largest independently-held out-of-home media specialist agency, offering strategic planning, buying, production and brand experiences. Recently named one of America’s Most Promising Companies by Forbes, Billups is headquartered in Portland, Oregon with 13 offices spanning the US.

Services
Data Aggregation Methods:
  • Attribution and Allocation Modelers
  • Behavior and Proximity Collection
  • Proprietary Data & Insights Platforms
Management Systems:
  • Measurement Services
Transactional Systems:
  • Demand-side Platforms (DSD)
  • Media Planning Platforms and Services

We’re on a mission to help business owners and marketing professionals capture new audiences and boost sales with the power of self-serve digital billboards.

Blip empowers businesses of all sizes with access to thousands of digital billboards that are easy to set up and surprisingly affordable. If you want to stand out from the competition and grow your business with a flexible marketing strategy — then you’re ready for campaigns with Blip.

Services
Data Aggregation Methods:
  • Augmented Reality/Virtual Reality

Since 2007, Blue Bite has improved lives by connecting people and information through the physical world, with a solution for brands looking to surprise and delight their consumers and drive more impactful results. With our Experience Suite, Blue Bite helps grow brand value, drive revenue, and unlock actionable insights by transforming physical products into digital experiences. Blue Bite sets itself apart with a consumer-first approach and leverages a unique combination of artificial intelligence and unparalleled expertise and support. Headquartered in New York City, Blue Bite powers the connection between leading brands and consumers through millions of products worldwide. Blue Bite is a leading brand of Markem-Imaje, a wholly-owned subsidiary of Dover Corporation. Markem-Imaje delivers intelligent identification and traceability solutions to empower manufacturers and consumers with the right information across the supply chain.

Services
Data Aggregation Methods:
  • Panel Data Collection
Management Systems:
  • Content Management Systems (CMS)
BPA WORLDWIDE

BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to provide third-party magazine audits and verified audience data used in the buying and selling of advertising. Today, in addition to auditing media audience claims, BPA’s iCompli service verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing 2,600 audits in over 30 countries, BPA is a trusted resource for compliance and assurance services.

Services
Management Systems:
  • Verification Companies

We believe in a world where digital and real-life experiences collide. Where screens drive growth, build excitement and prompt innovation. Where digital interactions inspire conversations and connect communities. Where bold creativity inspires bright ideas.

Services
Management Systems:
  • Content Management Systems (CMS)
Transactional Systems:
  • Media Planning Platforms and Services
  • Supply-side Platforms (SSP)
CARROLL MEDIA

Established in 1993, Carroll Media Services provides third party audits of Out of Home and Digital Out of Home Advertising, Point of Care Marketing, Promotions, and In-Store / Retail media. In addition, Carroll Media Services provides competitive outdoor advertising tracking and spending reports in the top US markets via the OutdoorAdTrak service.

Services
Management Systems:
  • Verification Companies

Create industry-leading media automation software and intelligence solutions that exceed expectations and delight our users. Through our technology, we help marketers and brands improve campaign performance, increase operational excellence, gain client trust, win new business, and empower employees.

Services
Transactional Systems:
  • Demand-side Platforms (DSD)
  • Media Planning Platforms and Services

DOmedia is an independent technology company on a mission to change the way out-of-home media is bought and sold. Our cloud-based applications connect buyers and sellers to leverage marketplace effects, eliminate labor and improve reporting and analytics.

Services
Management Systems:
DOT2DOT Communications

Dot2Dot Communications is a leader within the visual communications world, but now that they’re part of the STRATACACHE family of technology companies, Dot2Dot is even bigger, faster, and stronger. As a provider of the full package hardware, digital signage software and services, Dot2Dot has worked with several top companies in a number of verticals. This experience, coupled with a holistic approach to any sized project has led to providing clients with solutions that meet and exceed their expectations. Dot2Dot’s powerful Ad Manager software gives clients the opportunity to plan, place and measure content for revenue generating networks, making it complementary to what STRATACACHE does as the global leader of digital innovation at scale.

Services
Management Systems:
FASTEDGE LLC

Low cost, Edge AI powered, Audience Measurement Solution for DOOH.

Services
Data Aggregation Methods:
  • Behavior and Proximity Collection
  • Image Recognition Sensors
  • Insights/Demographic Reporting
  • Measurement Research
  • Panel Data Collection
  • Proprietary Data & Insights Platforms
Management Systems:
  • Cloud Services
  • Computer Software
  • Content Management Systems (CMS)
  • Hardware Companies
  • Measurement Services
Geopath

Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States.

Services
Management Systems:
  • Measurement Services
GRAND VISUAL

We are a unique production agency providing creative services for digital OOH. We’re made up of experts in creative, technology, production, storytelling and digital marketing. We craft compelling stories which maximise the effective use of digital OOH for advertisers and agencies around the globe. Our clients are made up of brand teams, creative and media agencies, as well as businesses who own or operate in public-facing environments.

Services
Data Aggregation Methods:
  • Augmented Reality/Virtual Reality
Management Systems:
  • Content Management Systems (CMS)
HIVESTACK

HiveStack partners with various data companies in order to understand how a custom audience moves around throughout the day. HiveStack looks back historically into a massive dataset to understand what devices were observed in geofenced places of interest, and then understand the temporal device concentration of those devices at DOOH locations.

Services
Transactional Systems:
  • Supply-side Platforms (SSP)
IRCODE

At IRCODE, we're passionate about advancing technology with a purpose to transform the way people interact with the visual world around them. Our mission is to provide a comprehensive, user-friendly platform that makes image registration and retrieval accessible to everyone. By leveraging advanced AI-powered image recognition and proprietary image retrieval technology, IRCODE bridges the gap between traditional media and the digital realm. Our innovative solution seamlessly integrates across various media channels, enabling custom, interactive experiences directly from any visual. With a focus on delivering deep engagement metrics, actionable analytics, and precise measurability, IRCODE empowers brands to optimize their marketing strategies and maximize ROI. IRCODE is not just about recognizing images; it's about introducing a new world of possibilities that reshape digital engagement.

KEY SYSTEMS

We are an independently owned software solutions provider dedicated to the out of home industry. For over 30 years we have been growing partnerships with Media Owners, Specialist Media Buyers and other likeminded Technologists around the world. Creating products and tailoring solutions to fit business needs.

Services
Management Systems:
LIVEDOOH SIGNKICK

LiveDOOH Signkick offers the number one media owner platform in the world. Their modular suite of tools put media owners in full control of their DOOH network from end-to-end. This includes a connection to automated OpenDirect buyers, programmatic (OpenRTB) through a dedicated SSP, white-label eCommerce for direct sales, AI-driven yield and optimization engine, dynamic content management for automated scheduling complex, and traditional campaigns, and a centralized ad server for delivery to multiple player types. The benefits? Efficiency, transparency, and increased profits in a world where flexible, data-driven campaigns work as well for sellers as they do for buyers and advertisers.

Services
Management Systems:
  • Ad Servers
  • Content Management Systems (CMS)
Transactional Systems:
  • Marketplace and Online Buying Services
  • Programmatic Platforms
  • Supply-side Platforms (SSP)
MEDIA MONITORS

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display Internet.

Services
Management Systems:
  • Measurement Services
MEDIA RESOURCES

Media Resources is a full-service company with North American-based engineering, manufacturing, printing, and installation services. As recognized by our 2017 Deloitte Fast 500™ and Fast 50™ awards*, Media Resources is a leader in providing integrated vertical market solutions and end-to-end services to the sign industry. From design, print, and fabrication to installation and maintenance, we can be your one source to support your sign installation, printing, 3D fabrication.

NARRATIVE I/O

As the world's most advanced data collaboration platform, Narrative I/O is democratizing access to data and simplifying the process of evaluating, buying and selling data. Specifically for Out-of-Home advertising, Narrative provides access to multiple geolocation data providers under one license. This service enables OOH companies to efficiently select and use precise location data for targeted advertising, ensuring they only pay for the data they need. By offering automated data standardization and AI-powered querying, Narrative streamlines the acquisition and optimization of geolocation data, proving itself as a vital tool in the digital advertising ecosystem.

Services
Data Aggregation Methods:
  • Attribution and Allocation Modelers
  • Augmented Reality/Virtual Reality
  • Behavior and Proximity Collection
  • Competitive Media Intelligence
  • Image Recognition Sensors
  • Insights/Demographic Reporting
  • Internet of Things
  • Measurement Research
  • Mobile Advertising Solutions
  • Mobile Advertising Technology
  • Panel Data Collection
  • Proprietary Data & Insights Platforms
  • Single Source and Survey Collection
  • Social Listenting Tools
PLACE EXCHANGE

As the first true programmatic platform for OOH, Place Exchange's technology connects OOH publishers to programmatic buyers. Working directly with DSPs, Place Exchange's technology enables the same reporting and attribution, in the same buy-side platforms, marketers already use for Mobile and Online.

Services
Transactional Systems:
  • Media Planning Platforms and Services
  • Programmatic Platforms
  • Supply-side Platforms (SSP)
PLAY OCTOPUS

Octopus tablets enhance the rideshare experience with games and passenger entertainment. We also run short ads to help provide drivers with FREE tablets, data and accessories, plus cash rewards. Check out this video to see it in action:

Services
Data Aggregation Methods:
  • Single Source and Survey Collection
POP TRACKER

Since 2013 POP Tracker has successfully provided clients with proof of performance solutions throughout the OOH supply chain. Integration into each step of the campaign enables POP Tracker to help vendors and customers identify and address issues before they become expensive problems.

Services
Management Systems:
  • Measurement Services
  • Verification Companies
QDOT

QDOT brings smarter campaign management for digital OOH at scale. The suite of platforms provide advertisers and agencies the tools to efficiently deliver, track and optimize campaigns with real-time, reactive messaging and scheduling capabilities. QDOT offers some already well-established platforms including OpenLoop and FileDrive, which to date, have delivered over 1,600 campaigns across Europe, Asia, Australia and the Americas.

Services
Management Systems:
REVEAL MOBILE

Reveal Mobile is an industry leader in location-based marketing, analytics, audiences, and attribution. Customizable reporting helps advertisers and agencies easily understand the audiences that visit the locations they care about, and the profile of that audience. A powerful user interface makes it easy to build location-based audiences and then reach them through digital advertising and social media. Foot traffic attribution reporting simplifies the process of understanding the increase in foot traffic as a result of the campaigns. The company’s privacy-compliant approach has earned the company membership in the Network Advertising Initiative, undergoing annual privacy certifications. Reveal Mobile is based in Raleigh, N.C.

Services
Data Aggregation Methods:
  • Behavior and Proximity Collection
  • Cellular (GPS)/Text (SMS)
  • Mobile Advertising Solutions
  • Mobile Advertising Technology
Management Systems:
  • Computer Software
  • Measurement Services
STREETMETRICS, INC.

StreetMetrics is a third-party measurement and attribution service provider for the moving Out Of Home (OOH) advertising industry. Our next-generation audience intelligence software allows operators, sellers, and buyers of moving OOH media (ads on taxis, buses, ride-share fleets, etc.) to measure the performance of their ad campaigns and re-engage their audiences online.

Services
Data Aggregation Methods:
  • Attribution and Allocation Modelers
  • Behavior and Proximity Collection
  • Competitive Media Intelligence
  • Measurement Research
  • Mobile Advertising Technology
  • Proprietary Data & Insights Platforms
Management Systems:
  • Computer Software
  • Measurement Services
  • Verification Companies

Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance.

Services
Transactional Systems:
  • Media Planning Platforms and Services
  • Supply-side Platforms (SSP)
TPS ENGAGE

TPS Engage is a marketplace for digital outdoor and indoor screens that focuses on 3 key problems of the DOOH industry: 1. Minimum buy-in: With TPS, you can buy as little as 1 hour per screen at affordable rates, meaning the space is usable and marketable to businesses of any size. 2. Data & analytics: TPS places sensors on each billboard and offers real time analytics solution within its platform, making Out Of Home measurable and accountable. 3. Context tools: TPS offers tools to make your content more relevant - such as built in triggers for weather & time of day, real-time traffic and demographics both for pedestrians and vehicles, as well as custom solutions. This means that creatives that run through the TPS platform have increased visibility and impact.

Services
Data Aggregation Methods:
  • Attribution and Allocation Modelers
  • Behavior and Proximity Collection
Management Systems:
  • Ad Servers
  • Content Management Systems (CMS)
  • Measurement Services
Transactional Systems:
  • Ad Networks
  • Demand-side Platforms (DSD)
  • Media Planning Platforms and Services
  • Supply-side Platforms (SSP)
UBIMO

Ubimo’s Polaris, an innovative platform, is the disruptive force in brand marketers’ journey to turn high-quality location data into actionable insights. Polaris empowers data-driven marketers to aggregate, analyze and activate geo-spatial information. By connecting real-world consumer behavior with 1st & 3rd party data, Polaris enables brands to go beyond analytics and generate actionable intelligence at scale.

Services
Transactional Systems:
  • Demand-side Platforms (DSD)
VERIZON MEDIA

Services
Transactional Systems:
  • Demand-side Platforms (DSD)
VIOOH

VIOOH is a leading global digital out of home marketplace, launched in 2018. With headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital and OOH tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic. VIOOH is live in 17 markets globally and trading programmatically in eleven markets, with more to come.

Services
Transactional Systems:
  • Media Planning Platforms and Services
  • Supply-side Platforms (SSP)
VISTAR MEDIA

Vistar Media is a geospatial technology company bridging the gap between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. Vistar Media also provides end-to-end solutions for digital signage networks to monetize valuable out-of-home inventory and build the foundation for a scalable media business.

Services
Data Aggregation Methods:
  • Behavior and Proximity Collection
  • Proprietary Data & Insights Platforms
Management Systems:
  • Ad Servers
  • Content Management Systems (CMS)
  • Measurement Services
Transactional Systems:
  • Ad Networks
  • Demand-side Platforms (DSD)
  • Media Planning Platforms and Services
  • Supply-side Platforms (SSP)

Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. Thanks to its passionate community, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning. Waze also works closely with tech and automotive brands to reimagine what transportation looks like today. A world with better transportation doesn't have to be in the distant future. By harnessing the full power of community to reverse negative trends in transportation now, Waze can create a world where traffic is history.

Services
Data Aggregation Methods:
  • Attribution and Allocation Modelers
  • Cellular (GPS)/Text (SMS)
  • Proprietary Data & Insights Platforms
  • Single Source and Survey Collection
Management Systems:
  • Measurement Services
Transactional Systems:
  • Media Planning Platforms and Services
(M)PHASIZE

Services
Management Systems:
ACCUEN (OMNICOM GROUP)

ADA

ADMEDIA

ADOBE (TUBEMOGUL)

ADPACK

ADSTERRA

AFFIPERF (HAVAS)

ALPHONSO

AMAZON

AMNET

AMNET (DENTSU AEGIS)

AMOBEE (TURN)

ANALYTIC PARTNERS

Services
Management Systems:
AOL PLATFORMS

APPNEXUS

APPNEXUS (AT&T)

AT&T

AUDIENCESCIENCE

BIONIC

Services
Management Systems:
BLIPPER

BRAND.NET

BULZI

CADREON (IPG)

CAMBRIDGE

Services
Management Systems:
COMSCORE

Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights. Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.

Services
Data Aggregation Methods:
  • Attribution and Allocation Modelers
  • Behavior and Proximity Collection
  • Cellular (GPS)/Text (SMS)
  • Competitive Media Intelligence
  • Insights/Demographic Reporting
  • Internet of Things
  • Measurement Research
  • Mobile Advertising Solutions
  • Panel Data Collection
  • Proprietary Data & Insights Platforms
  • Single Source and Survey Collection
Management Systems:
  • Ad Servers
  • Cloud Services
  • Computer Software
  • Content Management Systems (CMS)
  • Customer Relationship Management (CRM)
  • Lead-to-Revenue Management
  • Measurement Services
  • Verification Companies
Transactional Systems:
  • Media Planning Platforms and Services
  • Supply-side Platforms (SSP)
CONCENTRIC

CRIMSON HEXAGON

DATALOGIX

DATAXU

DOUBLECLICK

Services
Management Systems:
DUNN & BRADSTREET

ESRI

ESTIMOTE

EXPERIAN

FOURSQUARE

FUEL

GOOGLE

GOOGLE (DBM)

GOOGLE DFA

Services
Management Systems:
GROUNDTRUTH

HID GLOBAL

HUDSON RIVER GROUP

Services
Management Systems:
HX (HORIZON MEDIA)

IMAGEONIX

IN4MATION INSIGHTS

Services
Management Systems:
INFOLINK

INRIX

INSTANTLY

INTERMAP

IRI LIFT

KANTAR MILLWARD BROWN

KANTARSHOPCOM

LEK

LINKNYC

LIVEPOSTER

LOCOMIZER

MAPINFO

MARKETING EVOLUTION

Services
Management Systems:
MARKETING MANAGEMENT ANALYTICS

Services
Management Systems:
MASTERCARD

MATRIX

MERKLE (DENTSU AEGIS)

METROPCS

MFOUR

MIRA

MIRA (AMP)

MOASIS

NEUSTAR

NEUSTAR MARKETSHARE

Services
Management Systems:
NIELSEN

Services
Management Systems:
NIELSEN CATALINA

NINAH

Services
Management Systems:
NINTH DECIMAL

NUVI

OPERATIVE

Services
Management Systems:
OUTMOOVE

PLACED

PLACEIQ

PLACEMETER

PLATO

PRS

PUBLICIS MEDIA PRECISION (PUBLICIS GROUPE)

QUIVIDI

RESEARCH NOW

REVCONTENT

ROCKET FUEL

RUBICON PROJECT

SAFEGRAPH

SAMBA TV

SENSORY INTERACTIVE

SHAZAM

SIZMEK

Services
Management Systems:
SMARTRAC

SMARTWHERE

SPACE HAWK MEDIA LLC

Services
Management Systems:
SPRINT

SRDS

SWIRL

SYSCOM

SYSOMOS

TAGGIFY

THE TRADE DESK

THIN FILM

TOMTOM

TRANSCORE MEDIA

TRIGGER NETWORKS

Services
Management Systems:
TSG

Services
Management Systems:
TUNITY

Services
Data Aggregation Methods:
  • Social Listenting Tools
US CELLULAR

Services
Data Aggregation Methods:
US CENSUS

Services
Data Aggregation Methods:
  • Single Source and Survey Collection
VARICK MEDIA (MDC)

Services
Transactional Systems:
  • Agency Trading Desks
VERIZON

Services
Data Aggregation Methods:
  • Cellular (GPS)/Text (SMS)
VIANT (ADELPHIC TIME INC.)

Services
Transactional Systems:
  • Demand-side Platforms (DSD)
VIOOH

Services
Transactional Systems:
VIROOL

Services
Management Systems:
WHEREVERY

Services
Data Aggregation Methods:
  • Panel Data Collection
Management Systems:
  • Content Management Systems (CMS)
XAXIS

Services
Transactional Systems:
  • Agency Trading Desks
  • Supply-side Platforms (SSP)

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