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COVID-10 Vaccine Education Initiative
Created in close partnership with the CDC (thereby ensuring all messaging is rigorously vetted and backed by science), the campaign urges audiences to visit GetVaccineAnswers.org (DeTiDepende.org in Spanish) to get the latest information about COVID-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine is available to them.
The Ad Council is sharing many “open source” resources to invite our partners to extend this critical message, leveraging their own platforms, channels, and influential relationships. To get involved, we encourage you to explore our campaign playbook, amplification toolkits, and PSA content available here.
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Child Passenger Safety
Every 33 seconds, a child under 13 is involved in a car crash. From 2011 to 2015, 3,194 children under age 13 were killed and an estimated 559,000 children were injured in car crashes. That’s more than the population of Atlanta, Georgia.
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Ending Hunger
While food plays a key role in shaping our identities and it is highly celebrated in American society, each year 40 percent of food in the United States never gets eaten, translating to $218 billion lost, which includes the cost of food wasted on the consumer level, retail, wasted water, energy, fertilizers, cropland, and production costs.
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Lung Cancer Screening
Lung cancer kills 422 people every day—close to 18 deaths each hour, or 1 death every 3.4 minutes. The five-year survival rate for lung cancer is 18.1%, among the lowest for all types of cancers.
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Fatherhood Involvement
86 percent of dads spend more time with their children today than their own fathers did with them. However, a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent.
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Learning and Attention Issues
In the U.S., one in five children struggles with learning and attention issues. That’s 15 million children ages 3–20, and many of their issues go undiagnosed. The adults in their lives often have a hard time understanding their issues due to misconceptions and a lack of information and resources.
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Reducing Food Waste
Families and children across the U.S. are struggling with hunger, and they need our help. Nearly 13 million children, that’s 1 in 6 kids, in the U.S. struggle with hunger. Kids who don’t get enough to eat begin life at a serious disadvantage
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Emergency Preparedness
In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for Americans to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.
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