Pedestrian panels are backlit, bus shelter-sized showcases located on the inner perimeter of sidewalks, facing outward from parking lots and other locations in high-density urban areas.
PRIMARY USES
Used to reach pedestrian and vehicular traffic in shopping, tourist, and downtown areas. They are in proximity to businesses and entertainment venues.
AVAILABILITY
Available in several large U.S. cities.
RESEARCH/MARKET INFORMATION
In most major markets, audience measurement is by TAB (Traffic Audit Bureau). Reach and frequency can be calculated using several accepted media software programs.
METHOD OF PURCHASE
May be purchased individually or in coverage packages.
COMMON SPECIFICATIONS
Backlit Panel: 67”h x 119” w
Digital Vertical Screen: 1080 x 1920 Pixel
Ratio/9:16 Aspect Ratio
DELIVERY
Ten working days prior to posting.
OTHER
Finishing: trim to size, pack flat or soft-roll.
PRODUCTION
Printing
Small Quantities: Digital UV Inkjet/Solvent on UV backlit paper with UV Mat-Lamination on the front face. Poster should be encapsulated with lamination to prevent moisture infusion. The finished product should total 10-12 mil density.
Large Quantities: Screen printed, or offset lithography. Reverse printing on the back is preferred for optimum illumination of backlit displays.
Stock
8.5 point OpalinePhotographically
Digital UV Inkjet/Solvent on UV backlit paper
Inks
Weatherproof/waterproof with UV coating.
Mechanicals
Scaled 1” to 1’. Digital output resolution 300 dpi.
Sections
Production in one section only.
Overage
Fifteen percent for every four weeks of posting.
Delivery
Ten working days prior to posting.
Other
Finishing: trim to size, pack flat or soft-roll.
Published: September 12, 2022