Junior posters are located mainly in urban neighborhoods and on smaller roads. They are viewed by automobile traffic and pedestrians. Positioned just above eye level, they are either free-standing units or mounted on the sides of buildings. In some markets, select panels are mounted vertically.
PRIMARY USES
Junior posters are often used for their proximity to retail outlets where they can stimulate sales. They are occasionally available in areas where the larger format posters or bulletins may not be abundant. Junior posters are appropriate for short-term seasonal and regional campaigns, and product introductions. They are also used to target ethnic markets in major urban areas due to their distribution. They support targeting and media diversity and offer lower cost per thousand impressions.
AVAILABILITY
Junior posters are in hundreds of markets with backlit units available in a few select markets.
RESEARCH/MARKET INFORMATION
TAB OOH Ratings are the official measurement system. Reach and frequency can be calculated using several accepted media software programs.
METHOD OF PURCHASE
Junior posters are purchased in GRP programs of different weights, typically in four to 52 week units, depending on campaign objectives.
SPECIFICATIONS
Design
The proportions of a junior poster and a standard poster are the same. The same designs can be used for both display sizes.
Overall Size
The standard total copy area for posters is5’ x 11’ (60” x 132”).
Production
Substrates
Lightweight and recyclable PE (polyethylene) and PP (polypropylene) thermo-plastic materials, and sometimes lightweight PVC, are installed as single sheet posters onto structures without the use of adhesive paste. Posters made from these materials are available from many printers. Single sheet posters provide a seamless appearance, prevent flagging and reduce weather delays when posting campaigns.
In some markets, paper posters are still accepted.
Installation Systems
Single sheet posters are mounted using various cable and clip installation systems. Confirm which installation systems are used by individual OOH media companies.
Exposure Time
Panels should be reposted every 60-90 days.
Mechanicals
Finished art should be scaled 1” to 1’.
Delivery
Deliver posters to OOH companies 10 working days prior to posting date.
Published: September 12, 2022