Digital signage is everywhere you look. It’s the digital billboard you drive by when you’re on the highway. It’s the display at the airport that tells you what gate your flight is leaving from. It’s the digital menu board you look at to see what’s available to order from the counter of a restaurant. It’s the digital touch screen map that helps you know how to get around a mall. It’s even the black and white display running along the shelves of the grocery store that shows dynamic pricing for the items displayed. Digital signage is any digital display not in a private area that provides information and that’s not personal to you.