The relationship between the OAAA staff and members is a working partnership. Our expert team of industry veterans believes a trade association works best when it knows and understands the needs and priorities of the members it serves.
OAAA has a deep bench of experts who can help your team sell, explain, and advocate for OOH advertising:
President & CEO
For more than 25 years, Nancy Fletcher has been responsible for leading the out of home advertising industry's legislative, marketing, and product improvement efforts. As an attorney and former billboard company executive, Fletcher is ideally suited to meet the challenges and opportunities facing the industry. During her tenure as OAAA president & CEO, out of home advertising revenues have tripled, market share has doubled, and significant legal/regulatory progress has been made, in no small measure due to industry unity formed and fostered under her care. In 2016, she received the FEPE Lifetime Achievement Award for industry leadership.
Before joining OAAA, Fletcher served as senior vice president for Patrick Media Group. She previously spent more than a decade with Naegele Outdoor Advertising in various capacities including president/general manager of the Minneapolis/St. Paul division and general counsel for the parent corporation. Before joining the out of home industry, she worked as a young lobbyist at the Minnesota legislature.
Executive Vice President of Government Affairs
Ken Klein is EVP of Government Affairs at the Out of Home Advertising Association of America (OAAA), representing the industry in Congress. He joined OAAA in 2001 after 25 years in government and media, including The Associated Press and senior staff positions at the US Senate and Florida Department of Transportation. Widely published, Klein speaks for the industry and has served as an expert in court.
Chief Marketing Officer
Stephen Freitas joined OAAA in 1999. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and Eller Media Company. As senior vice president of marketing, Freitas was responsible for global branding, advertising, research, public relations, and corporate communications. Prior to joining the out of home advertising industry, Freitas worked as a media planner at two San Francisco agencies. He also worked at Chevron, USA for eight years.
Senior Vice President of Membership & Administration
Marci Werlinich has spent her entire professional career serving OAAA and its members. Werlinich focuses on membership recruitment, event planning, human resources, information technology, and a variety of other areas and programs that keep OAAA running. In the last 32 years, she has held various administrative and membership roles from administrative assistant to the oversight of the Outdoor Advertising Political Action Committee (OAPAC.) Werlinich was elected to the OAAA Hall of Fame in 2011.
Vice President of Government Affairs
Kerry Yoakum joined OAAA in 2008, bringing extensive experience in the law, advocacy, public affairs, and state regulatory activities. Prior to joining OAAA, Yoakum practiced law for six years as an attorney for the Ohio Department of Transportation. As administrator for the office of contracts, he was responsible for managing five major work areas of the Office of Contracts: Construction Contracts, Contractor Pre-qualification, External Civil Rights, ODOT’s Purchasing program, and the Advertising Device Control program (which regulates the outdoor advertising industry in Ohio.)
Vice President of Marketing
Steve provides OAAA members, ad agencies and advertisers with marketing insights and trends, oversees the OAAA marketing research function and monitors ad spend performance of the OOH industry. His career has encompassed marketing leadership in the cable TV, radio and retail sectors. Steve holds an MBA in marketing and he earned his NAB Executive Development Program certificate at Georgetown University. He has received national award recognition from the Cabletelevision Advertising Bureau, the Cable and Telecommunications Association for Marketing, the National Association of Broadcasters, and the International Council of Shopping Centers for marketing and community service programs.
Senior Communications Director;
Nicole Randall is Communications Senior Director OAAA, leading the association’s communications, media relations, and public service efforts. She joined OAAA in 2011 with 10 years of association and nonprofit experience, including oversight of the national AMBER Alert program at the National Center for Missing & Exploited Children. Nicole communicates the attributes of out of home advertising via multiple media channels, serves as an on-the-record voice for the industry, manages OAAA webinars, and advises the management team on communication strategy.