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Senior Management

The relationship between the OAAA staff and members is a working partnership. Our expert team of industry veterans believes a trade association works best when it knows and understands the needs and priorities of the members it serves.

OAAA has a deep bench of experts who can help your team sell, explain, and advocate for OOH advertising: 

Anna Bager | President & CEO | 

Anna Bager, a seasoned media industry veteran, is the president & CEO of the Out of Home Advertising Association of America (OAAA), the national trade association that represents the out of home (OOH) advertising industry. Bager is spearheading the OOH industry’s transformation into one of the most exciting media platforms for brands today, with a focus on tech innovation, ease of buying and integration with other mediums.

Prior to joining OAAA, Bager was executive vice president of industry initiatives at IAB, leading all digital, mobile, video, audio, and data industry initiatives as well as all thought leadership which included the Digital Content NewFronts. She has been named one of the 30 most powerful women in mobile advertising by Business Insider and one of the top women in media by Folio magazine and Cynopsis Media.

Ken Klein | Executive Vice President of Government Affairs | Email

Ken Klein is EVP of Government Affairs at the Out of Home Advertising Association of America (OAAA), representing the industry in Congress. He joined OAAA in 2001 after 25 years in government and media, including The Associated Press and senior staff positions at the US Senate and Florida Department of Transportation. Widely published, Klein speaks for the industry and has served as an expert in court.

Marci Werlinich | Senior Vice President of Membership & Administration | Email

Marci Werlinich has spent her entire professional career serving OAAA and its members. Werlinich focuses on membership recruitment, event planning, human resources, information technology, and a variety of other areas and programs that keep OAAA running. In the last 35 years, she has held various administrative and membership roles from administrative assistant to the oversight of the Outdoor Advertising Political Action Committee (OAPAC.) Werlinich was elected to the OAAA Hall of Fame in 2011. 
Kerry Yoakum | Vice President of Government Affairs | Email

Kerry Yoakum joined OAAA in 2008, bringing extensive experience in the law, advocacy, public affairs, and state regulatory activities. Prior to joining OAAA, Yoakum practiced law for six years as an attorney for the Ohio Department of Transportation. As administrator for the office of contracts, he was responsible for managing five major work areas of the Office of Contracts: Construction Contracts, Contractor Pre-qualification, External Civil Rights, ODOT’s Purchasing program, and the Advertising Device Control program (which regulates the outdoor advertising industry in Ohio.)
Steve Nicklin | Head of Marketing Insights & Analytics | Email

Steve provides OAAA members, ad agencies and advertisers with marketing insights and trends, oversees the OAAA marketing research function and monitors ad spend performance of the OOH industry.  His career has encompassed marketing leadership in the cable TV, radio and retail sectors. Steve holds an MBA in marketing and he earned his NAB Executive Development Program certificate at Georgetown University. He has received national award recognition from the Cabletelevision Advertising Bureau, the Cable and Telecommunications Association for Marketing, the National Association of Broadcasters, and the International Council of Shopping Centers for marketing and community service programs.