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OOH UNITED is committed to advancing a culture of inclusion throughout the OOH industry because Diversity, Equity, and Inclusion (DEI) is core to industry growth.

Pillars of Success: OOH UNITED pillars create an inclusive foundation for the out of home community. Each letter of the word UNITED represents a pillar used to build a strong, sound, safe, and harmonious plan for inclusion.

  • U – Understand: Only by understanding how each individual contributes to a stronger OOH industry, is it possible for a culture of DEI to thrive.
  • N – Nurture: Nurturing promotes the professional development of future leaders within the OOH industry.
  • I – Involve: Involving individuals across the OOH industry improves overall understanding about DEI and encourages personal commitment and actions that are more inclusive.
  • T – Transform: Transformation is the resulting outcome when individuals commit to DEI actions.
  • E – Engage: Engagement through internal and external communications ensures the ongoing exchange of ideas and encourages collaboration.
  • D – Develop: Development is accomplished through ongoing training, recruitment, and education.

Would you like to get involved and/or learn more about this initiative? Click here to contact OAAA.