OOH UNITED is committed to advancing a culture of inclusion throughout the OOH industry because Diversity, Equity, and Inclusion (DEI) is core to industry growth.
Pillars of Success: OOH UNITED pillars create an inclusive foundation for the out of home community. Each letter of the word UNITED represents a pillar used to build a strong, sound, safe, and harmonious plan for inclusion.
- U – Understand: Only by understanding how each individual contributes to a stronger OOH industry, is it possible for a culture of DEI to thrive.
- N – Nurture: Nurturing promotes the professional development of future leaders within the OOH industry.
- I – Involve: Involving individuals across the OOH industry improves overall understanding about DEI and encourages personal commitment and actions that are more inclusive.
- T – Transform: Transformation is the resulting outcome when individuals commit to DEI actions.
- E – Engage: Engagement through internal and external communications ensures the ongoing exchange of ideas and encourages collaboration.
- D – Develop: Development is accomplished through ongoing training, recruitment, and education.
Would you like to get involved and/or learn more about this initiative? Click here to contact OAAA.